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Adam Singer
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4 weeks ago
in Your Professional Bio on AttentionMax
Interesting thoughts - I think your bio can be anything you'd like it to be. It can be a bullet point list or an essay, it can be long or short. You can incorporate social proofing elements if you want. It can be as simple as an "about" page on a blog or more of a formal layout. There's no wrong answer here - ultimately I think the bio is just the first step - something more interesting is someone's stream - what they find interesting, what they write, what they share, etc.
2 replies
maxkalehoff
Agree. I think the tricky part is that you can one intention for a bio at a certain points, but inevitably, some old or unintended version may have unexpected impact in the future. That's a key point I missed in my original essay.
1 month ago
in Seamless Transition - moving Wordpress to a new host on Marketing
New host is smoking fast - this loaded like lightning!
1 reply
EricFriedman
Good to hear - testing from multiple locations in the US
1 month ago
in Content: To Optimize or Not To Optimize [Twitter Tips] on SiliconANGLE
I don't think there is anything wrong with optimizing content for SEO (in fact I've shared my SEO strategy publicly) but optimizing for specific social media sites is just a matter of writing a catchy headline, IMO. Leave the rules aside and let creativity reign! Good points all around, I think both strategies could work out for sure - I personally enjoy clever headlines though and don't necessarily agree with forcing them into a box. Techdirt is one site for example that frequently writes headlines way too long for Twitter, but look at their popularity. I still think if you persevere content is king...optimizing for SEO helps but optimizing for social media is being compelling.
1 reply
Mark 'Rizzn' Hopkins
The way I view it that your strategy should fit your goals. Not all content projects are long term projects - perhaps it's something built around an event or a series with an end date or something - you've got a limited amount of time to generate as much buzz as possible. In that instance, you've got to evaluate which segments of your social graph your content appeals to and where they are.
From a different perspective, people will pay a lot of money to insert their message or content into other's attention streams, and anything you can do to decrease those costs by optimizing or tweaking behaviors or headlines here and there - well, that's money you don't hafta spend.
In the long run, though, for most regular content producers, the actual quality of the content is far more important than any optimisation regimes one may undertake, you're absolutely right on that.
From a different perspective, people will pay a lot of money to insert their message or content into other's attention streams, and anything you can do to decrease those costs by optimizing or tweaking behaviors or headlines here and there - well, that's money you don't hafta spend.
In the long run, though, for most regular content producers, the actual quality of the content is far more important than any optimisation regimes one may undertake, you're absolutely right on that.
1 month ago
in How to Stay Near the Cutting Edge on Social Media Rockstar
Swap out playing video games for chess, if you really want to keep your mind sharp.
1 reply
Brett Borders
Adam Singer,
Great idea... chess is incredible for strategic thinking.... but I've found that digital games help the social media mind stay flexible... is computer chess any good? Haven't seen it since the pre-Pentium days.
Great idea... chess is incredible for strategic thinking.... but I've found that digital games help the social media mind stay flexible... is computer chess any good? Haven't seen it since the pre-Pentium days.
1 month ago
in Eric Friedman From Marketing.FM on Slice Quotes
Test Facebook
1 reply
EricFriedman
Nice
2 months ago
in Future Artifacts on Marketing
This is an interesting post Eric - you have a point, but also at the same time things change. It is great to be able to do what you are saying (timeless information) but sometimes things update and you can't really help that. With this said, I agree with the premise.
1 reply
EricFriedman
Its not always relevant but in some cases it helps me frame how I should edit things.
2 months ago
in Breaking News! Popeyes Runs Out Of Chicken on AttentionMax
I had pretty much these exact thoughts Max. Did you see this one too? http://www.youtube.com/watch?v=1eiG5FCYJ8k&feat...
1 reply
maxkalehoff
Yikes! Open online video is exposing the shady "news broadcasters."
2 months ago
in I Don’t Know on Marketing
I like this thought, and agree - many people try to fake answers when honesty is the best policy. This is especially true in cases where more thinking/research may be required. Embracing this philosophy shows strength and maturity.
1 reply
EricFriedman
Honesty is always the best policy - I cannot think of a good time to fake your way through an answer.
2 months ago
in Social Media Success Tips Come Straight To Your Office on Social Media Explorer
Looks like fun - hard to read the names in the sidebar though (and they are really good names). They should fix that somehow, IMO.
1 reply
JasonFalls
True dat, Adam. I'll mention it to Michael. Looks like they just squashed the image to make it fit into a standard sidebar size. Thanks for the feedback.
most trafficked pages on my blog. But I have no doubt that people conclude
their account of me by piecing together search-engine results pages, and
scrolling through pages of Facebook, and scanning tweets.