Lucky for David there will soon be blogging technology simple enough for him to setup his own blog, when the tedious minutiae of his life will be the only thing of interest to himself and the sadder few who read it.
Yip, if it was a paper it would be 30seconds...by this evening the same greeting would have been circulated over the globe, probably FW back to me and changed "wishers" a million times. So if I get 5 seconds I should consider myself lucky :)
Two small things they seem to overlook with PPC are 1. Very few sites are ever designed with PPC in mind compared to SEO, which makes those CTR to Conversions a whole lot more difficult and scientific 2. PPC relies a lot on forecasting and realtime management, so it’s not as simple as pay, traffic, convert. vs. SEO which relies mostly on the implementation of standard rules.