I love this notion, but I am skeptical at the science behind it. Does spending on others lead to happiness, or does happiness lead to spending on others? The structure of the experiments didn't seem to extract the causality. On the other hand, it intuitively feels right, doesn't it?
Jay Parkhill Good questions. The idea also reminded me of something I once heard about connections between people. I was told that someone doing a favor for you causes them to make an investment in you, and hence to identify more strongly with you than if you do a favor for them. I would have thought the other way around. I believe there is a common thread between this idea and HBS's theory that has something to do with making a conscious sacrifice for someone else, and feeling better about oneself for doing it.
about connections between people. I was told that someone doing a
favor for you causes them to make an investment in you, and hence to
identify more strongly with you than if you do a favor for them. I
would have thought the other way around. I believe there is a common
thread between this idea and HBS's theory that has something to do
with making a conscious sacrifice for someone else, and feeling better
about oneself for doing it.