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Peter Buick

1 年 ago

in Should John Reese GROW UP? on Money.Power.Wisdom
Hi Dr Mani
my response to this is several pages long, so I didn't think it was appropriate as a comment here.

It's on my own blog.
In essence, I side with the hedge hog!

http://www.peterbuick.com/thoughts/the-celebrit...

1 年 ago

in Do Social Media Power Users Matter at All? on Social Times
Hi Nick,
I think we're getting things out of proportion here.

WOM from close people always has and always will sell. Personal Recommendation

A blogger, even a leading one, is not WOM. It is little more than an ad. It brings it to peoples attention and puts it on their shortlist, but then the normal "have you heard about this" WOM and self appraisal does its magic.

What does work, are NEGATIVE reviews and points by bloggers. This raises warning sign posts that may deter people or make them double check. Nobody wants to buy a dud, so negative blogs are way more powerful than bed chum praise.

A well know review blog, like Tom's hardware. I've NEVER bought anything on his recommendation or shortlisting. But I have often double checked that my own shortlist contains no duds or bad points I have missed.

I don't work on other peoples here say, simply because they are not me. If they've detected a flaw form living with it, then that gets my attention.

But come to that, when was the last time you bought something because your mum, girl friend or mate said it was "nice"? They're the thing s I usually cross off my list immediately LOL. I want my own identity!

I know you love Facebook, and they have a sizeable market share, but I don;t think they will never own the digital footprint or bush drum.

Social bookmarking sites, which become open social savvy, will be the leaders AFAIC. Stumbleupon being a generation 0.5 example.

People would know far more about my digital footprint if they knew all of my social bookmark handles. My Facebook profile means almost nothing, even tome ;-)

Peter

1 年 ago

in http://gary.tumblr.com/post/78887853 on Gary Vaynerchuk
I think we're confusing some issues here aren't we?

Having a clear business vision and working towards it in a focused way, and making short term sacrifices for your business, is one thing.

A legacy, a personal brand is;
1) your personal ethos in how you achieve that business goal (i.e. whether you crap on people or help them along the way, such as fair trade buying, above minimum wage pay, sustainable sources, ecological waste) but more importantly
2) is your part in the world. What people think of you outside of business.

So I think it's clearer to say that personal brand is your ethos as a business person/worker. Whether you do your job in an ethical manner. What values you represent and operate your company by.

And personal legacy, is what you leave with the world, i.e. after you are dead.

So one might be remembered for making lots of money, or having the biggest shop in your road, but professionally one is more likely to be remembered as the total bastard, the stifling boss, or the penny pinching deal maker. Or preferably the person who got the best out of me, who always had time for us personally, who was able to unite and pull us together. Who made the job fun.

But those things have nothing to do with money. They are to do with ethos. You can be a great manager in a terrible company, as equally as a terrible manager in a great company.
You can be a fantastic employee who earns no money, as equally as a super salaried troll. It's just down to how you interact with people, when you do your job. Whether you have standards and ethics and will stand up for them.

But personal legacy, the after death memories you leave behind, will not be particularly work related. Most people you work with, are not your friends. they won't be at your funeral. They will have memories of you of course, but they're unlikely to be in the stature of legacy, unless you are saintly.

But personal legacy should be about what we can each do for the world, in our small way. Most of it will be unnoticed and never reported. But that doesn't mean that it wasn't worth doing. So every time you drive courteously and don't cut someone up or get road rage, every time you don't sigh or tut behind the person in the supermarket checkout queue who is having a problem opening their plastic bag, everytime you help an old person pack their shopping when they need it, or give a stranger the correct directions. Everytime you hug or kiss your partner or children, rather than moan, shout, row, or hit them, that is personal legacy.

Most if us will never be noticed for what we added to the world. But our personal legacy is every action that we make, not just the remarkable ones some people might write down.

Whilst I concur that big business success is about focus and doing things at all cost, there is a much bigger picture in how you achieve your professional goals.
As you said yourself, you'd rather have a million friends, than a million dollars.
But the question for me is, can you make $250,000 without ruining other peoples lives. Can you make their experience in helping you achieve that professional goal, a personal legacy plus for them and for you.

I know my business won't matter to anyone when I have gone. OK s maybe the new MD and the staff at that time, if it is still going. I don't think we can expect a single person we used to work with, to even know that we died. Let alone really care. Work doesn't usually work like that.

Sure, I am hoping my close family and friends will remember me on the day of my funeral and maybe for the odd second for 18 months while they miss me not being there as usual.

But my legacy is all the things I do that people don't notice. The people who I have tried to help. All the people who I have not disrespected, put down, abused and have done what I can to enrich their experience at that moment. No one will notice or remember, but that is my personal legacy. And it matters to me. And it matters to the universe.

It's something within all of us. Something we can all do and has no relation to how much money we have, or how skilled or pretty we are. It's the ability to smile and enjoy the process. To value the journey and not an imaginary destination.

So Gary, when you go in to work on Monday, will you be thinking how can I make another dollar, or will you be trying to make that moment valuable for all of your staff and managers?

Sure there's a balance between work and kharma. But nobody cares if you make an extra dollar or not. They just care whether you frown or shout at them to get it.

Peace and light.
Peter
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