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Laura Oliver's picture

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Laura Oliver

8 months ago

in Moving on, details TBA on the exploding newsroom
John - Just saw this, really sorry to hear that your time at the Star Ledger had to end this way, but I'm certain the future is bright :) Look forward to speaking/tweeting soon,

Laura

10 months ago

in Heading to Brighton tomorrow on Mobile Industry Review
We don't allow donkeys on the pebbles I'm afraid! But you could make him ride the pier rides after a big lunch...

Would love to be there to represent J.co.uk but am away this weekend. Hopefully be able to come next meeting.
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Ewan's picture
Ewan What's j.co.uk then?

11 months ago

in Selling the news without pandering on Kiesow 7.0
Have been pondering the very same issue this week. There's such a fine line between 'optimisation' and 'selling'.

The arts of SEO and search engine marketing are being employed to different degrees by online newspapers here in the UK (just wrote something about the ethical issues around buying keywords - http://www.journalism.co.uk/2/articles/532081.php). While tabloid style headlines might bring higher search rankings are you compromising your content by doing so?

Hmmm, I'm not really answering your questions just adding more...

I don't think it's pandering though - on one hand, if you're content is optimised for search engines then you're better serving those readers who access it indirectly. Helping them find you content isn't pandering.
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