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vanguyafo
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1 month ago
in Using Soft Incentives to Generate Leads on Lead Confidential
But isn't this also incentive-based like the free ipod for completing offers except in this case, they get $1000 scholarship when they enroll in the college. Is there a diff between soft incentive and regular incentive?
1 reply
Jay Weintraub
It's a little different as there is not direct guarantee of payment. The user is only entered to win. The incentive in theory helps them fill out the form but doesn't take away as much intent as the typical free ipod offer where they come only for the freebie. The goal here is to make sure the user is still interested more in the enrollment potential than the scholarship potential.
2 years ago
in 2006/12/13/how-to-have-an-overnight-internet-success-story/ on Mashable - The Social Media Guide
My question is why then are other sites that are similar to YouTube, Flickr, and Facebook etc not able to drum up similar successes.
1 reply
Paulo Priess
Some factors came to my mind after reading your post.. hope I get my idea clearly since English is not my native language...
1 - The user interface also plays a big part in this. If the user experience sucks, so will the website.
Gmail, Google, Flickr, YouTube, they all have well thought and engaging interfaces. They let the user do what he/she wants efficiently and also incite the user to tell people about it.
2 - Pioneers have time on their side, a valuable advantage.
3 - We humans have a tendency to choose "one" winner. Number two and number 45 are perceived as almost the same even if number 2 is in fact closest to number 1. If your baseball team got the second place, well he "lost".
I am no expert on success stories (otherwise I´d probably be doing something else right now) but I guess this factors have great relevance to a overnight success.
best regards!
1 - The user interface also plays a big part in this. If the user experience sucks, so will the website.
Gmail, Google, Flickr, YouTube, they all have well thought and engaging interfaces. They let the user do what he/she wants efficiently and also incite the user to tell people about it.
2 - Pioneers have time on their side, a valuable advantage.
3 - We humans have a tendency to choose "one" winner. Number two and number 45 are perceived as almost the same even if number 2 is in fact closest to number 1. If your baseball team got the second place, well he "lost".
I am no expert on success stories (otherwise I´d probably be doing something else right now) but I guess this factors have great relevance to a overnight success.
best regards!
