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John Wagner
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3 years ago
in The apple … falling very close to the tree on Marketing Begins At Home
David ... what jersey is that your son is wearing? Looks like a Mexican soccer jersey but I can't quite place it.
3 years ago
in Business blogs on Marketing Begins At Home
David:
I understand what you're saying. I guess my question is related to the value of a blog in the overall marketing toolkit.
We continue to read how powerful blogging is in its ability to build communities and facilitate dialog. But on my blog, when I've asked for examples of blogging ROI, I get a lot of answers about "improved my writing skills" and "helped me learn more."
What I don't get is "enabled me to communicate more effectively with my customers/clients" or "brought prospects to me that increased my business." And I'm not just talking about PR blogs, either.
Not sure if this makes sense. As you can tell, I'm struggling with the concept of how blogs really and truly fit into the kit ... not the hype, not the PR surrounding the blogs, but blogging itself.
I understand what you're saying. I guess my question is related to the value of a blog in the overall marketing toolkit.
We continue to read how powerful blogging is in its ability to build communities and facilitate dialog. But on my blog, when I've asked for examples of blogging ROI, I get a lot of answers about "improved my writing skills" and "helped me learn more."
What I don't get is "enabled me to communicate more effectively with my customers/clients" or "brought prospects to me that increased my business." And I'm not just talking about PR blogs, either.
Not sure if this makes sense. As you can tell, I'm struggling with the concept of how blogs really and truly fit into the kit ... not the hype, not the PR surrounding the blogs, but blogging itself.
3 years ago
in Business blogs on Marketing Begins At Home
Sorry ... pushed the button too soon.
I don't mean YOUR second wave. I mean a second wave in general. There seems to be a dearth of successful business blogs considering how much ink and visibility blogging has received. Makes me wonder ... is it the blogs themselves that helped, or the publicity about the blogs?
I don't mean YOUR second wave. I mean a second wave in general. There seems to be a dearth of successful business blogs considering how much ink and visibility blogging has received. Makes me wonder ... is it the blogs themselves that helped, or the publicity about the blogs?
3 years ago
in Business blogs on Marketing Begins At Home
David:
The problem that I see surfacing is that there are no follow-up stories to the tailor and the wine-maker. Where is the second wave of success stories built on blogs?
The problem that I see surfacing is that there are no follow-up stories to the tailor and the wine-maker. Where is the second wave of success stories built on blogs?
3 years ago
in There is no sex in PR on Marketing Begins At Home
Maybe if there WAS more sex in PR, we wouldn't get all hot and bothered by a blog with racy stock photography in the masthead.
By the way, while there are no bottles of Dom passed around Wagner Communications, we do enjoy a nice can of Coors Light every now and then.
Or Heineken if we're feeling really flush. :)
By the way, while there are no bottles of Dom passed around Wagner Communications, we do enjoy a nice can of Coors Light every now and then.
Or Heineken if we're feeling really flush. :)
3 years ago
in Happy Happy on Marketing Begins At Home
David:
Congratulations on reaching your anniversary. It's no small task to keep a blog going for a year. Thanks for contributing so much to the discussion (especially your common sense!) ... keep up the great work.
Congratulations on reaching your anniversary. It's no small task to keep a blog going for a year. Thanks for contributing so much to the discussion (especially your common sense!) ... keep up the great work.
3 years ago
in The myth of media training on Marketing Begins At Home
Jeremy:
No doubt there is some training that is useful in terms of helping people be comfortable on camera, etc.
I once had to be interviewed for an employee video and I was perfectly comfortable until the red light went on ... kind of like Cindy Brady on that game show. :)
No doubt there is some training that is useful in terms of helping people be comfortable on camera, etc.
I once had to be interviewed for an employee video and I was perfectly comfortable until the red light went on ... kind of like Cindy Brady on that game show. :)
3 years ago
in The myth of media training on Marketing Begins At Home
David:
Great post and thanks for following up on my comments. I love the way you describe the media training "pitch" ... it's spot on.
In our training, we used to show clips of politicians bridging their way out of tough questions as an example of "the right way" to handle interviews. I'm a tad ashamed at that --now.
People are smart enough to figure out when someone is dodging or spinning, aren't they? That's not a new phenomenom ... they've always been smart enough, but they had no real voice to stand up and say so.
Now they do. And therein lies the conflict between our old-school approaches and the reality that's out "there."
Great post and thanks for following up on my comments. I love the way you describe the media training "pitch" ... it's spot on.
In our training, we used to show clips of politicians bridging their way out of tough questions as an example of "the right way" to handle interviews. I'm a tad ashamed at that --now.
People are smart enough to figure out when someone is dodging or spinning, aren't they? That's not a new phenomenom ... they've always been smart enough, but they had no real voice to stand up and say so.
Now they do. And therein lies the conflict between our old-school approaches and the reality that's out "there."
