Thanks for the link to ExperienceTheBlog.com. I'm glad you found it insighftul. I know nothing about social media in South Africa, but I felt as if I understood the interesting and challenging state of things after reading your post!
marioOlckers Thanks Augie, yeah we are very much in the embryonic stages here in South Africa and it is a bit challenging with all the socio-political dynamics ;) That is why I found your article so useful and insightful because it speaks to the fundamental causes of human motivation which essentially makes up the collective behaviour of social groups and leads to phenomena such as 'social media'