http://disqus.com/people/40ec426153c2ea998d1abe818b0ed87e/enMon, 20 Oct 2008 11:53:56 -0000http://theequitykicker.disqus.com/using_communities_for_marketing/#comment-4456500I agree with the added value involving product communities can bring to a brand. In our own electronics community we are actively involving brands. We have several examples where people in our community do not only beta test products, but also come up with own product ideas, or generate buzz around specific products for the companies. In fact, several companies have even hired people from the community because of their community contributions!RobinMon, 20 Oct 2008 11:53:56 -0000