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Erin
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4 months ago
in 10 Tools for Web Research on Marketing
EXCELLENT post... i used all of the above for so much more. Thanks!
1 reply
EricFriedman
Glad you enjoyed it.
1 year ago
in What is your Internet Strategy? on Marketing
Nice read. In mobile I hear "what should our mobile strategy be?" all of the time. The answer is/should be, mobile should only be a part of the overall strategy... if it fits. Everyone is trying to jump into mobile bc it is a buzzword and brass wants to be "cutting edge"... People are going to get burned as we will have to deal with the mobile bubble bust... Let's learn from our mistakes, people.
1 reply
EricFriedman
History repeats itself. Hindsight is 20/20. Two completely intersecting cliches that seem to be the status quo for advertisers. I think the problem is that there is no shared knowledge of campaigns so people make the same mistakes once they reach "VP" levels and hire and execute against their mobile strategies. If only they COULD learn from their own and others mistakes...
