Disqus - Latest Comments for Saurabh

Re: Get Ready for DRM-FREE 2008: Amazon, Napster, Sony, Yahoo Music

Saurabh — Tue, 15 Jan 2008 11:25:46 -0000

Re: 6 Gorgeous Facebook Visualizations

Saurabh — Mon, 24 Aug 2009 07:56:38 -0000

try socialgraph, its way cooler than nexus!

Re: Pepsi, record labels team with AmazonMP3 to give away free music this Super Bowl

Saurabh — Tue, 15 Jan 2008 10:52:07 -0000

I support the change. As content creators with a focus on new and emerging media, we understand the challenges surrounding the monetization ability of digital content. In this light the debate around protecting content from ‘unauthorised’ downloads / usage has intrigued me right from the beginning both as a consumer as well as a creator.
While iTunes and more recently even sections of Bollywood have been able to sell DRM protected content and reaped moderate benefits, introducing the idea of ‘paid’ digital media to consumers, DRM implementation is still hobbled by lack of universal standards, high costs and overstated efficacy. As a pioneer in Short Form Content (SFC) business in India, we have evaluated DRM specifically in our context (SFC) as opposed to the holy grail of digital content. And we believe, A new medium needs a new idiom. The success of the quirky creative endeavors has been fuelled by a viral internet platform. The content creators allow (via their web sites / channels] users to carry (embed) their work and share it with the rest of the cyber world without paying a penny.
This massive traffic and organized distribution has created new markets and made it easier to access the old ones. For some amateurs there may not be much after a short spate of viewership but a serialized, well marketed amateur video can evolve into a brand. I strongly feel Internet is a beautiful medium to help content travel to various markets and demographics. Instead of locking it down be prepared to re-purpose / re-orient your product to any distribution channels such as Mobile or even Print.

(comments posted by: saurabh@phonethics.in)

Re: @ Mobile Content World: User Panel -- Want To Use Content But Don't Know How, And Cost Is Unknown

Saurabh — Fri, 15 Jun 2007 06:28:13 -0000

Hidden costs of content are a big deterrent. AT the MCW last year at singapore there was talk about a south korean boy who ran up a mobile bill of over 50k (USD) and then killed himself ! Its in the interest of the content providers and telcos to educate customers to prevent undue regulation.

on another note, eduating customers is a big sector (maybe even something that the user would be willing to pay for). In india people are buying expensive phones without a clue as to their multimedia functions. Individual GPRS activation is similar to launching a space shuttle for them!

Re: @ Mobile Content World: User Panel -- Want To Use Content But Don't Know How, And Cost Is Unknown

Saurabh — Fri, 15 Jun 2007 06:28:13 -0000

Re: Online Video Entertainment In 2007, And What's To Come in 2008: Our LA Year-End Review Panel

Saurabh — Tue, 11 Dec 2007 09:08:31 -0000

extremely interested in the content here but cant get anything due to poor sound! pls see if you can do transcripts

Re: The Dark Side Of Going It Alone In Online Hollywood

Saurabh — Tue, 18 Dec 2007 05:45:27 -0000

it is a tough act to pull off but here's a way around some of it -
1. Dont just build the content, help people find the road to it and if one doesnt exist - build the damn thing - so focus on social media, bolgs and all the other non-pro guys who're stealing views and building huge communities around quirky content.
2. dont put all eggs in same basket - so this is about diversifying the protfolio - maybe you're better off doing 10 x 1 minute clips than a 1 x 5 minute clip as well as going across 20/30 video websites
3. contextualise - if you can produce something that's got natural plugs into a popular debate / discussion chances are it'll get you the initial eyeballs.
4. have your own website / blog / page as well where the viewer gets to know the creator
5. bundle your offerings into easily identifiable icons - so build a graphic logo / character / pneumonic

its still tough but some of this has helped us at www.phonethics.in
our niche india centric characters now have almost a 110k views across sites in less than 2 months!!

Re: Sony BMG Joining Amazon Music Store; Final Major To Try DRM-Free: Report

Saurabh — Tue, 15 Jan 2008 06:50:48 -0000

As content creators with a focus on new and emerging media, we understand the challenges surrounding the monetization ability of digital content. In this light the debate around protecting content from ‘unauthorised’ downloads / usage has intrigued me right from the beginning both as a consumer as well as a creator.
While iTunes and more recently even sections of Bollywood have been able to sell DRM protected content and reaped moderate benefits, introducing the idea of ‘paid’ digital media to consumers, DRM implementation is still hobbled by lack of universal standards, high costs and overstated efficacy. As a Short Form Content developer in India, we have evaluated DRM specifically in our context (SFC) as opposed to the holy grail of digital content. And we believe, A new medium needs a new idiom. The success of the quirky creative endeavors has been fuelled by a viral internet platform. The content creators allow (via their web sites / channels] users to carry (embed) their work and share it with the rest of the cyber world without paying a penny.

This massive traffic and organized distribution has created new markets and made it easier to access the old ones. For some amateurs there may not be much after a short spate of viewership but a serialized, well marketed amateur video can evolve into a brand (lonelygirl15). I strongly feel Internet is a beautiful medium to help content travel to various markets and demographics. Instead of locking it down be prepared to re-purpose / re-orient your product to any distribution channels such as Mobile or even Print.

(comments posted by: saurabh@phonethics.in)

Re: Registration Now Open For Our London Mixer

Saurabh — Thu, 01 Oct 2009 11:41:37 -0000

won't be able to make this but will be there for your panel at c&binet; Rafat, i'd be attending as part of the Creative Economy program (British Council) would love to catch up with you on the sidelines somewhere, get to know your thoughts on paid media..

Re: Razorfish Bidding Saga Over: Publicis Buys It For $530 Million; 5-Year Bing Ad Deal Included

Saurabh — Sun, 09 Aug 2009 18:59:34 -0000

i like how you say 'via bloomberg' without linking :)

Re: Razorfish Bidding Saga Over: Publicis Buys It For $530 Million; 5-Year Bing Ad Deal Included

Saurabh — Mon, 10 Aug 2009 10:24:49 -0000

'course it is! didn't show up when i read this yesterday! might just be a glitch/my system acting up