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Saurabh
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1 year ago
in Get Ready for DRM-FREE 2008: Amazon, Napster, Sony, Yahoo Music on Bob Caswell
I support the change. As content creators with a focus on new and emerging media, we understand the challenges surrounding the monetization ability of digital content. In this light the debate around protecting content from ‘unauthorised’ downloads / usage has intrigued me right from the beginning both as a consumer as well as a creator.
While iTunes and more recently even sections of Bollywood have been able to sell DRM protected content and reaped moderate benefits, introducing the idea of ‘paid’ digital media to consumers, DRM implementation is still hobbled by lack of universal standards, high costs and overstated efficacy.
I strongly feel Internet is a beautiful medium to help content travel to various markets and demographics. Instead of locking it down be prepared to re-purpose / re-orient your product to any distribution channels such as Mobile or even Print.
(comments posted by: saurabh@phonethics.in)
While iTunes and more recently even sections of Bollywood have been able to sell DRM protected content and reaped moderate benefits, introducing the idea of ‘paid’ digital media to consumers, DRM implementation is still hobbled by lack of universal standards, high costs and overstated efficacy.
I strongly feel Internet is a beautiful medium to help content travel to various markets and demographics. Instead of locking it down be prepared to re-purpose / re-orient your product to any distribution channels such as Mobile or even Print.
(comments posted by: saurabh@phonethics.in)
1 year ago
in Pepsi, record labels team with AmazonMP3 to give away free music this Super Bowl on last100
I support the change. As content creators with a focus on new and emerging media, we understand the challenges surrounding the monetization ability of digital content. In this light the debate around protecting content from ‘unauthorised’ downloads / usage has intrigued me right from the beginning both as a consumer as well as a creator.
While iTunes and more recently even sections of Bollywood have been able to sell DRM protected content and reaped moderate benefits, introducing the idea of ‘paid’ digital media to consumers, DRM implementation is still hobbled by lack of universal standards, high costs and overstated efficacy. As a pioneer in Short Form Content (SFC) business in India, we have evaluated DRM specifically in our context (SFC) as opposed to the holy grail of digital content. And we believe, A new medium needs a new idiom. The success of the quirky creative endeavors has been fuelled by a viral internet platform. The content creators allow (via their web sites / channels] users to carry (embed) their work and share it with the rest of the cyber world without paying a penny.
This massive traffic and organized distribution has created new markets and made it easier to access the old ones. For some amateurs there may not be much after a short spate of viewership but a serialized, well marketed amateur video can evolve into a brand. I strongly feel Internet is a beautiful medium to help content travel to various markets and demographics. Instead of locking it down be prepared to re-purpose / re-orient your product to any distribution channels such as Mobile or even Print.
(comments posted by: saurabh@phonethics.in)
While iTunes and more recently even sections of Bollywood have been able to sell DRM protected content and reaped moderate benefits, introducing the idea of ‘paid’ digital media to consumers, DRM implementation is still hobbled by lack of universal standards, high costs and overstated efficacy. As a pioneer in Short Form Content (SFC) business in India, we have evaluated DRM specifically in our context (SFC) as opposed to the holy grail of digital content. And we believe, A new medium needs a new idiom. The success of the quirky creative endeavors has been fuelled by a viral internet platform. The content creators allow (via their web sites / channels] users to carry (embed) their work and share it with the rest of the cyber world without paying a penny.
This massive traffic and organized distribution has created new markets and made it easier to access the old ones. For some amateurs there may not be much after a short spate of viewership but a serialized, well marketed amateur video can evolve into a brand. I strongly feel Internet is a beautiful medium to help content travel to various markets and demographics. Instead of locking it down be prepared to re-purpose / re-orient your product to any distribution channels such as Mobile or even Print.
(comments posted by: saurabh@phonethics.in)
