I like the 'not for emergency use' option best - simple and elegant. Rescue 21 is reducing the number of crank distress calls but if we opened up Twitter / FB as sources of notifications, I expect we'd have even more fake 'calls' than we had before Rescue 21. The other thing that could be done is make it explicit the accounts are maintained by public affairs types and are not operational.
On the other hand, if there was a standard way for them to notify the CG of float plans electronically (email, twitter, etc.) so that they could be referred to as needed, I think that would be an asset. It would HAVE to be standardized though, else you have garbage in-garbage out.
are of the PA type no where near a Command Center.