DISQUS

Absolutely needs their own department!! There are so many new developments every day that keeping up with the technology is in itself a daily job.

The thing with social media is that it needs to be done over and over again on a constant basis. You can't just set and forget it. You need a dedicated team of people to take care of all the social networking tasks.

Fantastic post!!

I actually find all of my articles that I have written, but it's a fantastic question you ask about the social networking. I know many people are asking 'what's in it for me' - especially with the massive social media push these days. Another question people are asking me is 'is it worth my time?' So it's interesting to see some answers here. I know personally that social netowrking has actually helped my profile - in that I actually get to chat to people and give advice without expecting anythign in return. This is fantastic marketing for small business owners.

I've used google alerts for quite a while now, but had not yet seen the feedheads application. Thanks so much for sharing!

you know, the funny thing is that people still don't realise that when you start a business for yourself, you become a marketer, not a specialist in what your business is about. You are the face of your business, and you need to sell it and share it. At least 80-90% of your activities should be marketing activities. One of the first things I did is to download a yearly calender, with all the special days on it. When doing pr, you need to take the ride with the media, it's kind of like blogging. You are just replying to what is happening in the world, and making sure your business can work around it. Fantastic post, and I hope it has helped plenty of people see that marketing activities should be up very high on your priority list!