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Tara Kelly (PassPack)

4 days ago

in Matt Humphrey of Bumba Labs on User Retention Curves on Futuristic Play by @Andrew_Chen
Spot on analysis. Retention is definitely key, especially for the premium model. If, say, your free users take 3 months to garner up the need to purchase a premium upgrade, then it's pretty simple math that you have to keep them around that long in the first place.

What's harder to measure is the less-linear effects of retention, for example, sharing. Folks invite others to join up so they can share with them. The more people that join, the easier the sharer's life gets. If those new users aren't sticking around, your service becomes less useful to your original sharer. A low retention could easily kick off a downward spiral here.

4 days ago

in Voting Guide for the TechCrunch Europa Awards on Lisa Whelan
Good job pulling together all the site descriptions. Cheers!

6 days ago

in Delirious Visions on Delirious Visions Tumblr
Glad to have you as a client, and not a competitor. [cheers!]

2 weeks ago

in Social Media Cleanup on Marketing
@Eric
I talk to folks about passwords daily (it comes with the job I suppose) and I'm still amazed at how many people reuse the same login/password for every account. I used to think that at least among the web-savvy crowds like designers and online marketers that this was a known no-no. But I was wrong.

Glad to hear you're an illuminated password man Eric.

@Spencer
most of these sits have some sort of public facing profile page. You can probably try Googling your email or favorite username. That should pull up any forgotten-about accounts.
1 reply
EricFriedman's picture
EricFriedman Hi Tara,

I have found similar behavior with a very tech/geek crowd (comes with my job I suppose). I have started using the password generators more but the best system is a combo wordPhrase, variation on the URL itself and numbers - almost like and algorithm for each site.

Thanks for dropping by.

2 months ago

in 2008/06/05/passpack-beta/ on Mashable - The Social Media Guide
@Simon - No, Passpack can not see passwords, nor can it access any of your accounts.

4 months ago

in Spotify Security Breach Could Put Your Private Information at Risk on Mashable - The Social Media Guide
You should *always* use a different, unique password for every website. Folks, you need o be protected.

Choose, and use, a password manager.

[discolsure: I'm a Passpack co-founder... but I don't care what product you choose, just get protected!]
1 reply
swag's picture
swag I have way too many disposable accounts to make that practical. I started following your advice years ago and have the 128-bit PK app on my phone with 400 entries to prove it, but now I don't give a damn. It's just as easy to create a new account in a lot of cases.

Different passwords only make sense for those few handful of sites with sensitive info or that you're that loyal to... Spotify is not one of them.

4 months ago

in collision detection: 41% of museums don't know how dogs actually walk on Collision Detection
"but even in science, errors of human psychology can creep back in"
--> Indeed, in *anything* errors of human psychology can creep back in.

Fascinating read.
1 reply
Clive's picture
Clive Yes! And thanks!

4 months ago

in Safe Passwords on CodingExperiments.Com
Or use a password manager which generates random passwords for you (so thery are strong) and stores them as well (so you don't have to remember them).

:) Just my biased 2cents.
Cheers!

Tara Kelly
Passpack founding partner

5 months ago

in Mashable on Tumblr - He finally did it! [via Karen] on Mashable on Tumblr
Poor guy is always getting pounded on.

6 months ago

in WordPress Plugin: WP-Notes on g e a k z
LOL. You're in my reader, but I guess I haven't commented until now. Anyhoo, I'm a WP plugin junkie. Thanks for the kudos and congrats. Cheers!

6 months ago

in WordPress Plugin: WP-Notes on g e a k z
ooooh. WP-Bling :) Thank you.

8 months ago

in How to Get the Most Out of LinkedIn on Mashable - The Social Media Guide
My ideal job candidate will write em a short email with a personal introduction, and a link to their LinkedIN Profile. The email lets me know why they are interested specifically in working at Passpack and highlight really relevant experience - for the rest of the "CV" I know that since the profile is publicly available, they aren't going to be fudging past experiences (YES, people really do this).

10 months ago

in bob torres - How I Get Things Done (my productivitysetup) on bob torres

I just discovered Jott recently (I know, I'm slow) through the Webware 100 Awards. It looks absolutely fabulous.


This is a biased suggestions since I'm a PassPack founder -- but have you tried adding a password manager to your setup? It helps declutter your mind (no remembering logins) and saves time (no typing them either).


Check passwords off the to-do list


Hope thats useful.

Cheers,

Tara

1 year ago

in 2008/06/05/passpack-beta/ on Mashable - The Social Media Guide
Thanks Adam! We're working on it. Expect a version 1.0 to be out before the summer's end.

1 year ago

in 2007/09/17/password-managers/ on Mashable - The Social Media Guide
Your passwords are always encrypted *in the browser* before getting sent back to the server.

Here is a nutshell description of how it works:
http://passpack.wordpress.com/2007/03/23/how-pa...

That needs to be updated as we just released a new version, but the basic concepts still hold true.

Let me know if you have questions.

1 year ago

in 2007/09/17/password-managers/ on Mashable - The Social Media Guide
Denny, the nice part about Host-Proof Hosting is that it runs using Javascript in the browser.

If you want to watch what is getting sent back and forth to the server, you can trace the Javascript in action. Tools like Firebug do this very well.

Also, since it's javascript, you can simply download the .js files and have a look of you'd like. Passpack optimizes the files to be faster online, but you can use the depacker here: http://www.passpack.com/info/thanks/

You're welcome to study the code. We don't release it as open source because we don't want copy-cat products popping up, that's all.

1 year ago

in 2008/06/13/freemium/ on Mashable - The Social Media Guide
Yes and No.

The Freemium model can be easily decoupled from advertising. And not all Web 2.0 is social media. Sharing, community built content/data and the right to data portability can exist even outside the "I'm here to socialize" context.

So when analyzing the Freemium model, you'll need to look at the various combinations available:

1. Freemium | Advertising | Social
2. Freemium | Advertising | NO Social
3. Freemium | NO advertising | Social
4. Freemium | NO advertising | NO Social

The "cons" set forth in this article only address problems with advertising (#1 or #2 above).

My company is a #4 - a pure Freemium play, no advertising, and we're not a social network. We're a password utility, just like Carbonite is storage utility. For products where there is a clear upsell on premium services it really is just about finding the right balance between free and not.

It'd be interesting to attempt an analysis of the pros & cons of Freemium when advertising isn't a factor.

1 year ago

in 5+ Tips to Ensure Maximum Online Security on Sizlopedia
And... stop reusing your passwords across multiple sites.

So even if you do accidentally get caught in the phishing net - only one account will be compromised, not all.

1 year ago

in 2008/04/05/5-features-twhirl/ on Mashable - The Social Media Guide
Two thumbs up - even, three, or four - no FIVE thumbs up for supporting instant messaging protocols.

1 year ago

in 2008/03/02/data-portability-boring/ on Mashable - The Social Media Guide
Lack of data portability = vendor lock-in.

It's a nasty tactic by companies to force feed fidelity to their consumers instead of building loyalty based on quality. Data Portability makes good business sense.

@Idiocracy
Pen and paper don't cut it. Try a password manager:

http://tinyurl.com/38jxny

Cheers,
Tara

1 year ago

in Is it a blog or a web site? on Duct Tape Marketing
The sandbox theme is a designers dream. I've got our blog on wordpress.com, and just pay $15 a year to add custom CSS.

It's amazing.

With Sandbox + CSS, our blog looks identical to our site.

1 year ago

in What does your drink say about you? on Duct Tape Marketing
I live in Italy, so the espresso here is real [evil grin] so when visiting the US, I prefer American coffee.

I like go to a place where I can order a "regular coffee" and they know that means a little milk, a little sugar... Starbucks staff just stares at me blankly.

1 year ago

in 2007/12/23/the-dumbest-startups-of-2007/ on Mashable - The Social Media Guide
@Jon
I believe he thinks online password management in *general* is a bad idea. Personally, I disagree. That's of course because I run one - PassPack.

But yes, you are correct both Clipperz and PassPack encrypt the data in the browser before it gets sent to the servers for storage.

The pattern is called Host-Proof Hosting:
http://ajaxpatterns.org/Host-Proof_Hosting#Solu...

Cheers,
Tara - PassPack Founding Partner
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