DISQUS

Bravo Max! .. and Joe. Its about time someone just let Joe say what he thinks instead of trying to force him into a box. The fact is that our Engagement project at the arf was about exactly what Joe was talking about - trying to discover ways to measure deeply into the experience that content evokes. You have rightly documented the truth about this: We don't know the answer, but careful, scrupulous, attention to what media experiences mean to an individual will put all of us in a better place. t.