Disqus - Latest Comments for Lisa Sanderson

Re: Message Control and Social Media

Lisa Sanderson — Mon, 11 May 2009 13:17:26 -0000

You are so right, Rob, and you have clearly laid out the dilemma faced by all kinds of companies/organizations right now. Many are trying to fit social media in to their current model when real adoption requires a new look at how you communicate. I think many, like NAR, are getting there and want to do it right but there is an obvious learning curve for all of us.

Re: Multi-layer Brand & Social Media

Lisa Sanderson — Sat, 14 Feb 2009 20:06:27 -0000

I realized I was logged in under the wrong alias when I posted that last comment. I hope you can delete it and use this one instead:

I take exception to your illustration-the point of the pyramid should be at the top, pointing to the consumer, with the rest of the layers providing the foundation to the agent who is the ultimate point of contact with the consumer.

As Jim said, each layer has to consider who its customer is....every one, except for the agent, needs to consider the layer above it(or below in your illustration), even more-so than it should consider the consumer in its social media efforts.

NAR for example, needs to nail down it's value proposition to those it serves even more than it needs to prove anything to consumers. The same goes for the franchise, the company and the team. Ultimately, no one can offer the consumer value or prove our worth to the public better or more easily than the agent in the field. So, the supporting layers need to offer value and support to the next layer to allow the ultimate goal of meeting consumer needs to happen. As you said, doing that without interfering with the next layer's efforts is the art of it.

Being a few months in to joining a Better Homes and Gardens franchise, I am pleased at how this particular Brand has integrated social media in to their plan...offering all the tools and support it can to help the affiliates navigate the new world of real estate while being very aware of its role to the franchisee.

More tricky is defining the role of the franchisee, which struggles to balance the needs of the older mindset of agent that expects the company to generate leads, etc, to the new, self-supporting agent of the future...the path of the social media 'sell' to the folks on the ground is rocky, in our area at least.

But now I'm starting to ramble and probably thinking too much of my own particular little world here. Thanks for bringing this conversation up, I've been thinking about this in my own confused way and you have helped to organize my mind a bit :)

Re: Social Media is not about Technology

Lisa Sanderson — Thu, 13 Nov 2008 07:11:19 -0000

Excellent points, Bill. I think a lot of people psyche themselves out of expanding their SM reach because the are intimidated by technology. The reality is that there are a million different ways to express oneself and engage potential customers out there-pick the one (or two or four!) that fit your style and it will be a winner.

Re: Why did the deal fall through?

Lisa Sanderson — Sun, 29 Jun 2008 20:32:51 -0000

Alternative reasons for #3: The house burns down, or the buyer gets hit by a truck crossing the street, loses their job, or catches the spouse cheating & gets divorce. All these things and more can happen but, amazingly, a much higher percentage of transactions actually close with minimal excitement and fanfare. Thank goodness. I love this busines!! =)

Re: Tag your it.

Lisa Sanderson — Mon, 15 Sep 2008 20:58:19 -0000

It's great to get to know you a little better, John! Wasn't that fun?? Thanks for playing along. And thanks for the props! ~L

Re: How Do Realtors Demonstrate Community

Lisa Sanderson — Mon, 30 Jun 2008 08:00:01 -0000

Real estate blogs offer the consumer a wholly different approach in real estate media. Blogs provide a much more in-depth perspective on real estate markets and the home buying and selling processes that supplant the old 'Call today before this beautiful 3 bedroom home is gone!' schtick.

It will be interesting to see what your readers think, but my readers are appreciating the difference, as evidenced by the business that has developed from my blog.

Re: Realtor Marketing Gone Bad

Lisa Sanderson — Tue, 15 Apr 2008 14:08:41 -0000

HHmmmmm...so I guess you'd think an 'R' tattoo would be inappropriate too?? Good thing I waited.

Re: Updating the Status of Listed Properties: Rant Ahead

Lisa Sanderson — Tue, 06 May 2008 20:44:53 -0000

I hear ya, Jay. I showed a property (an active listing) on May 3, customer liked it. Submitted feedback 'customer liked it, coming back next weekend for a final comparison of top 4'. Receive an email from the LA a few hours later: 'Mr. Seller has accepted an offer'. Next day, I check the MLS and it is reported pending with the pended date = *April 28* !! So it was sold 5 days before I requested to show it. Arrggghhhh.

Re: Happy 3rd Birthday Phoenix Real Estate Guy!

Lisa Sanderson — Fri, 09 May 2008 06:51:25 -0000

Happy Blogiversary, PREG! You inspire us all!!

Re: Congrats to the Inman Innovator Finalists in Blogging!

Lisa Sanderson — Mon, 16 Jun 2008 23:15:43 -0000

All y'all are awesome-ful! Thx for leading the way.

Re: Running for Office?

Lisa Sanderson — Wed, 02 Jul 2008 12:44:47 -0000

Where can I get one of those tattoos? It'll go great next to my 'R' =)

Re: Remembering September 11

Lisa Sanderson — Thu, 11 Sep 2008 06:58:37 -0000

Your graphic is very powerful and your reminder heartfelt, no doubt. But I disagree that we are forgetting. We will never forget. Everyone knows where they were that day and still feels the shock & pain experienced that morning.

What some don't realize, though, is that there are still people dying because of that day. How many rescue workers and victims survived only to suffer the consequences of exposure to debris? We really need to remember these people too and give them our thanks and whatever support we can offer to help ease the nightmare they continue to suffer with.

Re: Is Days On Market Stigmatized?

Lisa Sanderson — Fri, 19 Sep 2008 20:37:13 -0000

Excellent summary, Jay. I agree that the number isn't all that relevant without further information, although it is a good flag to say 'yoohooo, something's up here.' Our local MLS is considering changes to it's advertisement of DOM and associated rules, and I can't help but wonder why we are going to the trouble. Regardless of how it's handled, buyer's agents have some 'splaining to do. If your client is considering an offer, you should be looking deeper in to the pricing etc whether the DOM is 25, 300 or 450.

Re: The Best Damn Real Estate Blog on the Planet

Lisa Sanderson — Wed, 15 Oct 2008 06:43:34 -0000

Let me know if you decide to start renting backs to plaster this on. I could use a little cash.

Re: Win a Copy of Seth Godin’s “Tribes”

Lisa Sanderson — Sat, 18 Oct 2008 20:39:16 -0000

pick me pick me

Re: Win a FREE Pass to Inman Connect! (oh, and a t-shirt too…)

Lisa Sanderson — Wed, 03 Dec 2008 22:55:07 -0000

Wow, it would be great to win this. Inman, of course, would be awesome for someone like me who has never been to one of these conferences. But that t-shirt would really enhance my collection. Pick me, pwease.

<abbr></abbr><abbr>Lisa Sanderson´s last blog post..Real Estate Shows in the Poconos</abbr>

Re: It’s Phoenix Real Estate Guy’s Fourth Birthday!

Lisa Sanderson — Fri, 08 May 2009 20:25:12 -0000

And the legend lives on! Looking forward to seeing what you have up your sleeve for year 5 :) Happy Blogiversary, Jay!

<abbr></abbr><abbr>Lisa Sanderson´s last blog post..Water Gap Home Is Not Sold...Yet!</abbr>