Disqus - Latest Comments for Charles

Re: What marketing should learn from the Obama campaign

Charles — Sun, 09 Nov 2008 22:43:38 -0000

I agree the marketing strategy was superb. I think the infomercial was the most brilliant tactic. The campaign also got me to donate an additional 30 dollars that I otherwise wouldn't have by offering a free t-shirt, which I still haven't received.

Re: Cool Cat Teacher Blog: I'm just helping: a look at electronic cheating by students

Charles — Fri, 18 Sep 2009 21:13:11 -0000

What if teachers set up an anonymous whistle blower hotline? Would that help? Other students probably know when others are cheating but don't want the social stigma of reporting cheaters.

Re: Talking to Digg CEO - Jay Adelson

Charles — Wed, 26 Apr 2006 03:52:50 -0000

Is it just me or did the Digg CEO say that the upcoming features were being kept under wraps, and then later went on TWIT and talked about a feature in the works for showing digs in realtime?

Re: Talking About The Dip with Seth Godin

Charles — Wed, 23 May 2007 00:47:22 -0000

Once again Seth Godin challenges societal norms. We're always taught that quitting is bad. But quitting takes courage. Knowing when to accept failure is a virtue. Perhaps President Bush should read this book.

Re: What’s Your Referral Number?

Charles — Mon, 11 Jun 2007 23:47:38 -0000

I think the best way to create referrals is to treat every customer like they are your only customer and make them feel like they are important to you. And you could always bake them cookies.

Re: Book Price Comparison Shopping Tool

Charles — Wed, 18 Jul 2007 01:25:53 -0000

That's a great tool. A tool I like is my county library's website (www.kcls.org). I can place holds of any book online and then see when it arrives. Then I just pick it up for free. You can get a harvard business school education for the charge of late fees.

Re: What’s your definition of success?

Charles — Sun, 04 Nov 2007 22:33:29 -0000

At the end of the day the most successful person is the one who spends the most time doing what they love and being around the people that they love.

Re: Your Backpack just got a lot bigger

Charles — Tue, 18 Mar 2008 23:24:46 -0000

John,
I got really excited when I learned the Vision to Venture conference is coming to Seattle, but unfortunately I'm not a woman so I will not be able to attend. Oh well. Are you planning on doing any other conferences in Seattle?

Re: Marketing is Everyone’s Job

Charles — Fri, 05 Dec 2008 01:08:45 -0000

Involving employees in marketing is so important and yet most organizations don't do it. I think involving employees in marketing can make them feel like they are making a valuable contribution to the success of the business, which can be very empowering and rewarding.

Re: Dear Twitter, I’m the Type of User You Can Make Money From

Charles — Tue, 27 Jan 2009 02:37:29 -0000

I would propose that Twitter monetize by adding sponsored tweets for every 100 updates you receive. Users would be able to pay for a premium account that would be free of ads. I think advertisers would pay big money to reach 6 million cell phones. However it can't be overly intrusive, thus the 1 ad per 100 updates and an option to opt out of ads for a small fee.

Charles Sipe's last blog post..Executive Insight: Study Shows People Willing to Pay More When Products are Touched

Re: MISSING: Brand Identity. Reward If Found.

Charles — Fri, 11 Sep 2009 16:16:32 -0000

I completely agree with you. A brand is a terrible thing to waste. I also never understood why companies change their slogan every few years. They are throwing away valuable mental equity.