Disqus - Latest Comments for Susan Kuchinskas

Re: Rishad Tobaccowala Talks Brand-Building, Damage Control and the Art of Seduction

Susan Kuchinskas — Tue, 15 Sep 2009 12:50:42 -0000

I'm glad you guys connected again. I've found him to be extremely helpful and approachable. He's a terrific resource for the industry.

PS I love Adrants!

Re: Fallon's Tiny Monsters Represent/Offend "the Majority" - mediabistro.com: AgencySpy

Susan Kuchinskas — Tue, 06 Jan 2009 12:34:39 -0000

I agree that running the spot in mass media doesn't make a lot of sense. Re the message: Well, I am bummed that I don't and never will make more than $100K. But I'm happy with what I do and who I am, so I'm not offended.

Re: Move Over, Seth Godin, Einstein’s Here

Susan Kuchinskas — Thu, 16 Oct 2008 12:46:28 -0000

Didn't he also say, "Doing the same thing over and expecting a different result is insane," or something like that?

I agree, these aphorisms are genius. (well, duh!)

"Einstein's Theory of Relationship Marketing"?

Re: Feeling Scientifically

Susan Kuchinskas — Thu, 15 Mar 2007 17:54:30 -0000

I totally agree with you. Understanding a bit about my own biochemistry has deepened my understanding of who and how I am. It also helps my relationships.

For example, if Pat hadn't had such an exquisitely refined sense of her own biochemistry, she might have walked in the door, took a look at the mess Paul had made in the kitchen, and started yelling at him.

One of the biggest fallacies -- and the source of so many needless conflicts -- is the idea that how we feel is the result of other people.

Re: thoughts

Susan Kuchinskas — Tue, 17 Mar 2009 10:48:59 -0000

That's an interesting idea, and I hope you're right. Certainly internet 1.0 made such sweeping changes. I feel that web 2.0 comes out of a new cultural geist that is more collaborative and open, rather than being technology driven. I'd love to see that extend to institutions.

Re: Motrin Gets a Headache while Ford needs no new media bailout

Susan Kuchinskas — Fri, 19 Dec 2008 12:57:54 -0000

This is one of the more balanced and nuanced accounts of the Motrin debacle that I've read -- and your advice is clear and excellent.

Re: Crowdsourcing Backlash?

Susan Kuchinskas — Wed, 29 Jul 2009 11:47:23 -0000

Re #2: I already feel that way. It's so annoying that companies of all kinds -- but especially tech companies -- don't provide help or customer service any more. You're supposed to go on the forums for help.

I also worry that an emphasis on the wisdom of the crowd will eliminate the unique, weird or unusual.

BTW, I think there already are a couple examples of crowd-sourcing movie scripts.

Re: Is Microsoft Trying To Be Social or Candid?

Susan Kuchinskas — Tue, 21 Aug 2007 16:43:46 -0000

All those potential streams of content could be a good place to plop adCenter ads at some point, because, as you point out, so far adCenter only distributes ads to the MSN network.

Re: If Twitter and Yahoo Answers Mated You’d Get Attendi

Susan Kuchinskas — Tue, 25 Sep 2007 11:22:50 -0000

I agree that's an issue, Steve. My understanding is that this might be aimed more at afficionados, the same people who post recipes or answer questions on forums.

I think a presence on Attendi also could be part of your linking strategy; you can put links to blogs or websites on your profile, or feed your blog into your profile. You also could put links to your articles, blog posts, videos, etc. into your chats.

Re: Advergames: Fun Is Not Enough

Susan Kuchinskas — Tue, 07 Oct 2008 10:41:11 -0000

Mike, I agree with you about the strategic position, but Andy is right, for better or worse, it's long been known as "advergaming."

Admaven, I would be this holds true for other kinds of content, but we'll have to wait for some scientist to prove it.

Re: Advergames: Fun Is Not Enough

Susan Kuchinskas — Tue, 07 Oct 2008 19:43:47 -0000

The glasses make it easy to recognize me at trade shows. Sort of visual branding. It really works!

Thanks for the props on them!

Re: Advergames: Fun Is Not Enough

Susan Kuchinskas — Wed, 08 Oct 2008 12:44:41 -0000

@PS3 ... oh, yeah, they help with that, too!

Re: Reasons for The Sexual Double Standard

Susan Kuchinskas — Tue, 13 Nov 2007 11:29:29 -0000

Your explanation of the evolution of the double standard makes sense to me. It can be frustrating and difficult in our modern age to accept how much the different biological natures of men and women still influence relationships and culture. But women do remain the child bearers, and having a child still changes their lives more than it does the father's -- whether or not they remain a couple to raise the child.

A quibble: Instead of calling people "low-oxytocin," it might be more accurate to say that some people release less oxytocin in response to social relationships than others. A woman's brain might not release oxytocin during sex or relationship with her partner, and still release plenty to spark nurturing behavior when she becomes pregnant. Pregnancy is a full-body experience that is more encompassing than a social relationship, and it primes the body and the brain for bonding with the child.

So, I think it's more likely that a man might assume unconsciously that a woman with multiple partners would be less likely to bear his child, rather than that she wouldn't mother his child well.

Another thought: Oxytocin is released in times of physical and emotional intimacy, and especially at orgasm. Perhaps women seek multiple sex partners because none of them is providing the emotional and physical stimulation necessary for her oxytocin release.

Re: Are Extramarital Affairs Just Evolutionary Chemistry?

Susan Kuchinskas — Tue, 30 Jan 2007 12:40:03 -0000

I agree that you can become addicted to the high of falling in love. That dopamine rush is designed to do just that: teach us to seek out experiences that benefit the organism and the species.

However, I believe that the release of oxytocin during sex and orgasm is designed to do the opposite. In the human brain, the reward center has receptors for both oxytocin and dopamine. Scientists think that this combo, present in the 3 to 5 percent of monogamous mammal species, is what creates (social)monogamy, aka pair bonding or marriage.

Normally, the association between dopamine and oxytocin tends to reinforce the reward of sex with the partner.

But in humans, the placement,number and responsiveness of oxytocin receptors is determined by nurturing experiences in the first one to three years of life. So, many humans likely don't develop this oxytocin response to sex. In my opinion, these are the people who become addicted to the rush -- but not to their partners long-term.

Re: Are Extramarital Affairs Just Evolutionary Chemistry?

Susan Kuchinskas — Wed, 31 Jan 2007 12:44:48 -0000

Your belief is being proven true by neuroscience, and that's a great way to describe the process. One thing important to note is that most of this design process happens very early, in the first three years of life -- before our brains are capable of forming conscious memories.