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Susan Kuchinskas's picture

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Susan Kuchinskas

3 months ago

in thoughts on Collective Sites
That's an interesting idea, and I hope you're right. Certainly internet 1.0 made such sweeping changes. I feel that web 2.0 comes out of a new cultural geist that is more collaborative and open, rather than being technology driven. I'd love to see that extend to institutions.

5 months ago

in Fallon's Tiny Monsters Represent/Offend "the Majority" - mediabistro.com: AgencySpy on mediabistro.com: AgencySpy
I agree that running the spot in mass media doesn't make a lot of sense. Re the message: Well, I am bummed that I don't and never will make more than $100K. But I'm happy with what I do and who I am, so I'm not offended.

6 months ago

in Motrin Gets a Headache while Ford needs no new media bailout on The Harbrooke Group
This is one of the more balanced and nuanced accounts of the Motrin debacle that I've read -- and your advice is clear and excellent.

8 months ago

in Move Over, Seth Godin, Einstein’s Here on AttentionMax
Didn't he also say, "Doing the same thing over and expecting a different result is insane," or something like that?

I agree, these aphorisms are genius. (well, duh!)

"Einstein's Theory of Relationship Marketing"?
1 reply
maxkalehoff's picture
maxkalehoff "Einstein's Theory of Relationship Marketing"? That's great!

8 months ago

in Advergames: Fun Is Not Enough on Marketing Pilgrim
@PS3 ... oh, yeah, they help with that, too!

9 months ago

in Advergames: Fun Is Not Enough on Marketing Pilgrim
The glasses make it easy to recognize me at trade shows. Sort of visual branding. It really works!

Thanks for the props on them!

9 months ago

in Advergames: Fun Is Not Enough on Marketing Pilgrim
Mike, I agree with you about the strategic position, but Andy is right, for better or worse, it's long been known as "advergaming."

Admaven, I would be this holds true for other kinds of content, but we'll have to wait for some scientist to prove it.

1 year ago

in If Twitter and Yahoo Answers Mated You’d Get Attendi on Marketing Pilgrim
I agree that's an issue, Steve. My understanding is that this might be aimed more at afficionados, the same people who post recipes or answer questions on forums.

I think a presence on Attendi also could be part of your linking strategy; you can put links to blogs or websites on your profile, or feed your blog into your profile. You also could put links to your articles, blog posts, videos, etc. into your chats.

1 year ago

in Is Microsoft Trying To Be Social or Candid? on Marketing Pilgrim
All those potential streams of content could be a good place to plop adCenter ads at some point, because, as you point out, so far adCenter only distributes ads to the MSN network.

2 years ago

in Feeling Scientifically on Will Wilkinson
I totally agree with you. Understanding a bit about my own biochemistry has deepened my understanding of who and how I am. It also helps my relationships.

For example, if Pat hadn't had such an exquisitely refined sense of her own biochemistry, she might have walked in the door, took a look at the mess Paul had made in the kitchen, and started yelling at him.

One of the biggest fallacies -- and the source of so many needless conflicts -- is the idea that how we feel is the result of other people.
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