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John P. Kreiss
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7 months ago
in Questions and Controversy on Jacob Morgan on Social Media, Technology, Marketing, and Life
The great thing about blogging is that it allows bloggers to ask questions from their customers (readers). It's a two way communication and both parties can learn from the process unlike traditional marketing communication.
Controversy is also a good thing because it stimulates conversation and learning.
John P. Kreiss
MorganSullivan, Inc.
Business Solutions in Real Estate and Construction
Controversy is also a good thing because it stimulates conversation and learning.
John P. Kreiss
MorganSullivan, Inc.
Business Solutions in Real Estate and Construction
1 reply
7 months ago
in Mixing Traditional Media With Social Media on Jacob Morgan on Social Media, Technology, Marketing, and Life
Advertise on network television in the seventies and you'll probably reach most of the market. Advertise today on network television alone and you may miss half the market due to the number of choices available for today's consumers.
That's a good way to look at traditional and social media. They're not mutually exclusive and both should be part of an overall business strategy. Ignore social media and lose potential prospects, but focus exclusively on social media will likely miss a lot of prospects as well.
John P. Kreiss
Morgansullivan, Inc.
Business Solutions in Real Estate and Construction
That's a good way to look at traditional and social media. They're not mutually exclusive and both should be part of an overall business strategy. Ignore social media and lose potential prospects, but focus exclusively on social media will likely miss a lot of prospects as well.
John P. Kreiss
Morgansullivan, Inc.
Business Solutions in Real Estate and Construction
1 reply
jacobmorgan
hi john excellent points as usual. it's interesting to look at how marketing has changed over the years, im very curious to see what the next 10 years will bring.
they definitely should be a part of an overall business strategy but as of now, they are fighting over the same budget.
thanks for the comment john!
they definitely should be a part of an overall business strategy but as of now, they are fighting over the same budget.
thanks for the comment john!
7 months ago
in Using Social Media and SEO Together, Why? on Jacob Morgan on Social Media, Technology, Marketing, and Life
Jacob - Good post as always. Perhaps it's because your last name is Morgan and your girlfriend's name is Sullivan. Great minds think alike. =)
Social media and SEO are not mutually exclusive in my opinion. SEO is important for people to know who you are. It helps when looking for new business or new employment. Companies now go to Google when they want to learn more about a candidate they interview for employment.
Here's an SEO tip - Read and make comments to great blogs like this one. Include your contact information and see your name rise to the top of Google. It probably won't happen overnight, but it will happen if you keep doing it regularly.
Finally, I love your point on Social Media being important in relationship building. People who have friends are much more successful than people who don't.
John P. Kreiss
MorganSullivan, Inc.
Business Solutions in Real Estate and Construction
http://www.morgansullivan.com
Social media and SEO are not mutually exclusive in my opinion. SEO is important for people to know who you are. It helps when looking for new business or new employment. Companies now go to Google when they want to learn more about a candidate they interview for employment.
Here's an SEO tip - Read and make comments to great blogs like this one. Include your contact information and see your name rise to the top of Google. It probably won't happen overnight, but it will happen if you keep doing it regularly.
Finally, I love your point on Social Media being important in relationship building. People who have friends are much more successful than people who don't.
John P. Kreiss
MorganSullivan, Inc.
Business Solutions in Real Estate and Construction
http://www.morgansullivan.com
1 reply
jacobmorgan
morgan sullivan, can't go wrong with that :)
the seo tip only applies in certain cases, the links on this page from disqus are nofollowed and repeating the same link won't help much. in my opinion the best thing to do on blog posts is to not leave a link because people appreciate the content more. leaving links everywhere shows a little bit of a hidden agenda. usually if users find the content valuable they can just click on ur name and be taken right to your site.
i actually discourage people from leaving a lot of links in the comments on this blog because it allows for a focus on content, otherwise it just becomes like a giant advertising and linking site!
you obviously take the time to write well thought out responses which is much appreciated.
thanks for reading and commenting
the seo tip only applies in certain cases, the links on this page from disqus are nofollowed and repeating the same link won't help much. in my opinion the best thing to do on blog posts is to not leave a link because people appreciate the content more. leaving links everywhere shows a little bit of a hidden agenda. usually if users find the content valuable they can just click on ur name and be taken right to your site.
i actually discourage people from leaving a lot of links in the comments on this blog because it allows for a focus on content, otherwise it just becomes like a giant advertising and linking site!
you obviously take the time to write well thought out responses which is much appreciated.
thanks for reading and commenting
7 months ago
in Why You Need a Social Media Marketing Department on Jacob Morgan on Social Media, Technology, Marketing, and Life
Jacob - you make a compelling case for companies to have a department dedicated to social media. Based on our recent survey of construction and real estate companies, few companies in those industries have plans to employ someone focused exclusively on social media.
I believe that implementing social media has to start at the top. It should be in alignment with the companies' overall strategy.
John P. Kreiss
MorganSullivan, Inc.
Business Solutions in Construction and Real Estate
http://www.morgansullivan.com
I believe that implementing social media has to start at the top. It should be in alignment with the companies' overall strategy.
John P. Kreiss
MorganSullivan, Inc.
Business Solutions in Construction and Real Estate
http://www.morgansullivan.com
1 reply
jacobmorgan
hey john,
it's unfortunate that these companies are not even planning to use some sort of social media strategies to reach out and build relationships with their users. definitely agree that social media needs to align with the company strategy and business objectives, its more then just creating a blog. if you know of any co's that need social media help, let me know :)
thanks for reading and commenting!
it's unfortunate that these companies are not even planning to use some sort of social media strategies to reach out and build relationships with their users. definitely agree that social media needs to align with the company strategy and business objectives, its more then just creating a blog. if you know of any co's that need social media help, let me know :)
thanks for reading and commenting!
8 months ago
in Social Media Myths on Jacob Morgan on Social Media, Technology, Marketing, and Life
This is important information for anyone interested in using social media for marketing purposes. It's not a sprint. It's a marathon and requires patience. I'm not sure how many people understand this including the people working in the industries we serve (real estate and construction).
How many people set up a blog and give up six weeks later because they perceive that nobody is reading it? Anything worhwhile takes a commitment of time and effort.
John P. Kreiss
MorganSullivan, Inc.
http://www.morgansullivan.com
How many people set up a blog and give up six weeks later because they perceive that nobody is reading it? Anything worhwhile takes a commitment of time and effort.
John P. Kreiss
MorganSullivan, Inc.
http://www.morgansullivan.com
1 reply
jacobmorgan
howdy john,
it's definitely a marathon, a never ending marathon that build up the longer you are in it. i have seen a lot of blogs that have just been abandoned because they aren't getting the traffic levels they desire, it's ok, i don't feel bad for them, let them die off. if you aren't willing to work hard (like yours truly) then you don't deserve an audience!
thanks for reading and commenting john.
by the way my last name morgan and my gf's last name is sullivan....interesting :)
it's definitely a marathon, a never ending marathon that build up the longer you are in it. i have seen a lot of blogs that have just been abandoned because they aren't getting the traffic levels they desire, it's ok, i don't feel bad for them, let them die off. if you aren't willing to work hard (like yours truly) then you don't deserve an audience!
thanks for reading and commenting john.
by the way my last name morgan and my gf's last name is sullivan....interesting :)
thanks for reading and commenting!