Re: YouTube Ruling: Dead Wrong

Hildy Gottlieb — Fri, 11 Jul 2008 13:31:42 -0000

Jake:
Investors should run as fast as they can from any industry that can only survive (forget thrive) by suing its customers. The contrast to Zappo's is startling. Moving forward by joyfully engaging both customers and employees vs. hanging on by fingernails to the past. Which would any sane investor choose?

And thanks so much for the Zappo's post - it has made me want to go buy shoes!
Hildy

Re: 22 Ways A Blog Can Rock Your Non-Profit’s Social Media Campaign

Hildy Gottlieb — Wed, 21 Jan 2009 13:13:45 -0000

John:
Great list - and I like Debra's additions above as well. Three additional benefits I have found in blogging:
1) Having to develop my thinking on a regular basis hones my thinking. I am able to make my case more clearly when I'm face to face, because I have had to think it through to write it.
2) A blog provides an official-looking way of making a point. As a consultant, if I am having a conversation w/a client who says, "Yes, but my board doesn't think so," I can respond in a number of ways. 1- I can ask to talk to the whole board, so I can make my case directly (not always easy). 2- I can make my case to the one person, hoping they will then make my case to the whole board (SO not a good idea!) or 3- I can make my case to that person, and then write a blog post that cogently makes that case again. I can then send the link to the person I've talked to, telling them, "To make it easier for you, so you don't have to explain to the board, just pass this link along to your board."
3) From #2, in addition to making the case to THAT board, I have now made the case to a whole lot of other boards whose members read my blog, and who likely have the same arguments.

From consulting clients to the donors of a Community Benefit Organization, anyone who finds him/herself in the position of having to "make their case / overcome objections / address risk factor" should absolutely be using their blog to do so!

Again, John, thanks for posting this!
Hildy

Hildy Gottlieb
Author - The Pollyanna Principles: Reinventing "Nonprofit Organizations"
to Create the Future of Our World

Re: Dogs are cute when they beg - you’re not

Hildy Gottlieb — Wed, 13 May 2009 10:09:46 -0000

Oh John, thank you for this, especially for focusing on the "so what?" of the impact the organization will have in its community.

And BTW, I find my own dog decidedly UNcute when she begs.
:-)
Hildy

<abbr>Hildy Gottlieb’s last blog post..Monday Morning Rock Out!</abbr>

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