DISQUS

This is great.

I just met with some city publishers and they still can't get that their medium is dying. they kept asking me how to increase traffic on their site without using the content from their print edition.Humm... we can't!

If you want to be relevant - go where most people are. quit trying to be lazy and thinking that the old economy models are going to turn your business around.

So from the other comment about #4 is that your pricing better match the set expectations of the customer rather then some new model that they are less likely to accept/adopt?

I am fighting this questions with our new product and we go around and around with the models. And each time we balance simplicity (for us) to what clients have come to accept or tolerate.

I have also heard that many other successful entrepreneurs explain they wished they had played with the pricing models more in the earlier.

Great suggestions, but the key in my opinion of having written marketing plans for my companies, clients and for my small business is keep it to one page.

Sounds simplistic and it is, but it also throws the BS out. Any of the experienced marketing executives here have probably wasted months of their lives creating a new annual marketing plan haggling over budgets and numbers and milestones, only to have it shelved after the first quarter and only reappear come the end of the third quarter when it is performance evaluation time. Waste of time in my opinion.

The other great value a one page marketing plan is that new employees and other departments can quickly grasp the strategy and tactic's with only one page you have the built in flexibility to go forward.