Try and experiment around 6 degrees of separation. give out coupons online for a free meal/cake or whatever. give out thousands. You obviously can't redeem them but the point is that you have to send the ticket to someone who might be able to use it. I'm based in Australia. I might send my coupon to my cousin in Miami (not very good i know!). he could then send it on. etc etc.
Hopefully thousands of people living in or around the area will start to get floods of tickets/coupons about the place. position it as a social experiment. just a thought....
this is a genius idea. I had teh same one and came searching for it online and found this. Would love to find out more. It could be great for pay per view sports events where not everyone can watch - commentry by the fans for the fans type of thing. excellent.