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David Burn

5 months ago

in Advertising’s Opportunity on The Toad Stool by Alan Wolk
I'm with Hoffman. This essay is precise. You just took the industry to the Cleveland Clinic and now it's ready for the treatment you outline, Dr. Wolk.

For me, point three—relevance—is the biggie. Consumers ignore our appeals because they're about as relevant as the circus barker's, and as entertaining.

Advertising is a pivotal culture industry. We, the players, must embody this central fact of our business lives or risk being forever pushed to the margins. We're not bankers! As individuals, we need to be mops that soak it all in. (That execs at WPP had to fly to San Francisco to learn to play video games and open to Facebook for the first time is a crime.)

Forget age. Are you curious about your surroundings? Do you participate in the culture around you? Do you go to films, eat at strange restaurants, and wander into poetry readings? You better. It's a job requirement.

5 months ago

in Twitter News Feed on The Toad Stool by Alan Wolk
You can also set up a group in Tweetdeck to do the same.

As for media companies on Twitter, here's the master list: http://mediaontwitter.pbwiki.com/

6 months ago

in Of Streams and Stopping Points on Chris Brogan
I like the nature theme. It's a helpful frame for the thinking you offer here. Making a Tweet is very much like tossing a leaf or twig into a stream. I look at Twitter maybe ten times in a day and I see what I see at that moment in time, unless I decide to click on someone's page, which I rarely do. However, when I do click over to a person's page, I tend to extract more value from Twitter. I guess you might say clicking on someone's page is akin to stepping out onto a steady rock in the middle of the stream.

9 months ago

in NASCAR Blindness on The Toad Stool by Alan Wolk
Great term, Alan. I no longer have Nascar Blindness, thanks to Joe Bageant's "Deer Hunting With Jesus." I recommend it, highly.

10 months ago

in Social Media's Defining Moment on The Toad Stool by Alan Wolk
I like the article Alan, but is any article from a newspaper talked about years after its day in the sun? I'll talk about it now, but later, not so much.

@bg - glad to see your push back. another term to know that i heard on Thursday is "illusion of proximity." it's basically a refutation on "ambient awareness." not that it doesn't exist. just that it's not that intimate (or important).

12 months ago

in Tiny Bubbles on The Toad Stool by Alan Wolk
Did your trip to Tennessee inspire this?

I feel myself burning out on all this shiz, day by day. I dropped Facebook recently, but I see no reason to stop there.

Social media is ONE TOOL in the tool box. You can't build a house with just a screwdriver.

1 year ago

in Thought Of The Day on The Toad Stool by Alan Wolk
Oh boy. Pretty soon we'll all be working for "design shops."

1 year ago

in An Issue of Character on The Toad Stool by Alan Wolk
Absolutely. Last week, I sent both Greenpeace and NRDC emails asking them to stop sending me direct mail. No response. And I don't really expect one, which is pretty sad.

1 year ago

in An Issue of Character on The Toad Stool by Alan Wolk
Email from a colleague or friend is different. I'm talking about email from or to strangers.
1 reply
Alan Wolk's picture
Alan Wolk Gotcha. For better or worse, I rarely get emails from strangers (other
than Spam.) But if it's someone I might someday know (friend of a
friend or potential future business partner) then I apply to Ketchum
Method.
But to turn this around-- shouldn't a company consider its customers
to be less-than-strangers and make replying to them a priority?

1 year ago

in An Issue of Character on The Toad Stool by Alan Wolk
I think it's a reflection on email as much as it is on the person or company. Email can't be counted on. You never know if it arrived for one. Plus it's all too easy to avoid. I scan mine, which is chock full of pitches and junk, despite the filters. I've also found that if I don't reply at once, it's gone. Yet, I can't just stop everything and respond. And the more one responds, the more email one must manage. It's a vicious cycle.
1 reply
Alan Wolk's picture
Alan Wolk Well David, I once was an email sinner like you. But then I saw the
light. It came in the form of a former CD of mine, Greg Ketchum. Greg
would respond to every email, even if it was just to say "thanks" (if
you'd sent him some pdfs or copy changes or something) and he most
always gave you a time frame if he was not going to be able to get to
something. One day a bunch of us got to talking and we all agreed how
good it made us feel that Greg did that, and how much every single
person in that room appreciated it. Ever since, I've done my best to
respond to emails right away, using the same parameters he did - e.g.
if I was going to be traveling that day, I'd thank the person, explain
about the traveling and how that meant I'd likely not be able to give
a thoughtful response until that evening.

It admittedly took a bit of self-discipline at first (kind of like
getting up early to work out) but the Ketchum Method is now second
nature and it takes much less time and effort than you'd think.

(Though fwiw, I've always found you to be very good about returning
email, Mr. Burn.)

1 year ago

in Twitter Goes Mainstream on The Toad Stool by Alan Wolk
It's a well written piece of lifestyle journalism with more than one "in the know" reference. The writing is conversational and delivered in first person. It's almost blog-like. As for Twitter, and it's addicts, I hope no one lumps us together and labels us smug.
2 replies
Alan Wolk's picture
Alan Wolk David- Style section's been running a bunch of those first-person
essays. It is well-written, just off-base, in my opinion-- the slam on
Slopies (and denizens of similar communities) is all about the
perceived "I am clearly leading the perfect life and how could anyone
be as stupid as to not realize that" attitude, e.g. smugness, which
seems to have gone untouched in the essay.
Todd W. No one labels us as smug? I think that's exactly the intent. The "twittering" classes" as described in the article are in their own little hip echo chamber and disconnected from reality. Far from legitimizing Twitter, the usage of the term here is marginalizing.

1 year ago

in your monkey called on General
Tim is pretty civil for a slur, but I hear you.

1 year ago

in Help me name my blog on Pleasure and Pain
The Whitney
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