Disqus - Latest Comments for tom martin

Re: Ad Industry Innovator: Futurelab

tom martin — Mon, 04 May 2009 14:20:14 -0000

Well said. While I can't say I agree with #4, the RFP process is certainly broken but then, I never thought it was all that good to begin with..so maybe it's not broken so much as a terrible idea to begin with... but the future of advertising as Alain see it - dead on if you ask me.
@TomMartin

Re: Who Says Music Doesn’t Make a Difference?

tom martin — Wed, 29 Apr 2009 14:18:59 -0000

couldn't agree more. Here is another grand example involving a famous Nike commercial Awake.

http://budurl.com/qh6m

Two virtually identical spots. No copy. Just music but you get two completely different feels.

@TomMartin

Re: Twitter Swarm: Motrin v. Moms

tom martin — Mon, 01 Dec 2008 13:09:28 -0000

Interesting take. You might want to investigate some of the real statistics. You can find them here. http://tommartin.typepad.com/positive_disruptio...

The statistics indicate that Motrin actually screwed up and pulled too soon. The outrage was really quite confined and a better course of action would have been to engage the community versus running scared.

Re: Maxwell House…

tom martin — Wed, 23 Apr 2008 00:04:18 -0000

here is a cool site you might like...

http://zehnderholidayz.com/

Re: louisgray.com: The Five Stages Of Early Adopter Behavior

tom martin — Thu, 12 Jun 2008 17:50:40 -0000

Outstanding post. For anyone launching a technology this should be mandatory reading. Plan to link to it from my own blog, with props of course.

Re: louisgray.com: What Social Media Is and What Social Media Is Not

tom martin — Wed, 04 Feb 2009 13:06:11 -0000

Great post. Not sure I agree totally with #2 under "not" section though.

I could certainly see applications for my local pizza joint and snowball stand for that matter. Why couldn't the local pizza guy be on Twitter and I could tweet him "what's the wait look like tonight" or "got any tables" before I go in only to find out i (and my kids) have to wait 20 min for a table. He could even "put my name on the list" or tweet me 10 min before a table will be ready. That kind of thing. Not only would I LOVE that service but I'd surely tell others about it. Heck, I know parents that would get on Twitter and go that pizza joint JUST for that service.

Agree, large scale "listening" type SM is overkill. But a tactical use, well done, think it could work. My .02.
@TomMartin

Re: Is The Future Of Advertising Public Relations | Social Media Explorer

tom martin — Mon, 22 Dec 2008 11:45:19 -0000

Jason

Great post. Thanks for writing. My two cents below.

I think the future of advertising is Conversations. Whether those conversations are instigated by PR, Advertising or simply occur organically and a brand uses SM to participate... conversations will drive brand growth in the future.

Advertising on blogs: Honestly, I wouldn't want to advertise on a blog. The real value for my client is the commentary the blogger ads not the commentary my copywriter will write. Bloggers should figure that out. Paid vs Free commentary -- that is up for grabs I guess. If a blogger is clearly shilling for the dough, his/her readers will see that and eventually if he/she does it enough, the readers will stop following and find another thought leader in the space. If he/she is simply saying, hey I really like this product/service, and the brand is paying them to review the product/service, that is fine by me provided the product/service is within the sphere of why i read that blog.

Re: Leveraging Social Media In Regulated Industries

tom martin — Fri, 15 May 2009 11:37:19 -0000

Jason

Incredibly well written, informative and quite helpful article. Thank you so much for sharing. I'd add something smart but you covered it all ;-)

@TomMartin

Re: BuzzStream Next Must-Have Software For PR Professionals

tom martin — Wed, 10 Jun 2009 08:24:23 -0000

Jason

Thanks for pointing me to this software and for the beta invite. Just downloaded and started playing with it. Very nice and I can certainly see how this could become a valuable web-based CRM tool for our outreach efforts.
@TomMartin

Re: 10 Ways To Jump Start Your Social Media Thinking

tom martin — Thu, 23 Jul 2009 01:06:10 -0000

Great post. I especially like #4... truly overlooked I think. One more I might suggest you add is: go talk to regular people who happen to use social media and ask them where they might expect or want your brand to interact with them.
@TomMartin

Re: The Power of New

tom martin — Fri, 24 Jul 2009 08:51:49 -0000

Congrats on stepping out. I'm sure companies will be beating a path to your new door.

Re: How Social Media Is Changing The World

tom martin — Mon, 24 Aug 2009 11:59:03 -0000

You are so right. I think seeing her via Skype vs in person actually made it more powerful. Sometimes the medium can be the message.. in this case I think it was. You also have to love how she shows vs preaches. Her content first engages you and then and only then does it teach you. Truly inspiring stuff.

Thanks for sharing and pulling all the links/etc together in one post that we can all share. You da man.
@TomMartin

Re: 4 Highly Engaged Brands on Facebook

tom martin — Thu, 19 Feb 2009 10:09:33 -0000

Thanks for sharing this. I'm always looking for great examples of companies doing it right -- versus companies just using FB as another "channel" to push offers. Appreciate your doing and sharing the research.

@TomMartin

tom martin's last blog post..Come to Mardi Gras. My Tweet!

Re: Down the Rabbit Hole with Disney and Hero Rising

tom martin — Fri, 02 Jan 2009 11:59:43 -0000

Great post. Will have to make a note to follow Aaron Stone to see if Walt Disney marketers actually succeed in driving viewers to the show. That is always the big question I have when I look at these highly convoluted marketing programs. Do they really drive a big enough audience or just successfully reach a highly motivated select few?

Re: Friending Competitors: A Smart Social Media Move?

tom martin — Wed, 20 May 2009 10:03:34 -0000

Scott

An interesting thought. Friendly competition can work -- look out west to the Napa Valley. The wineries out there help/compete freely with one another because in the early days of Napa it was them against the world to prove Napa wines worthy.

Classic "all ships rise" thinking.

So while it might not be the first marketing strategy I'd employ, certainly could be effective given the proper context.
@TomMartin

Re: LinkedIn Strategy: I’m Sorry, Do I Know You?

tom martin — Thu, 02 Jul 2009 16:43:25 -0000

I have to agree with @LisaHoffmann I get LinkedIn requests from folks I don't know all the time, usually after an Ad Age post goes live. I find that folks don't often "want" anything other than an open channel for possible future connection. Additionally, I've asked for LinkedIn connections to people I don't know -- and one actually turned into a real biz opp.

For me it's about being 'open' versus 'closed' -- I'll stay open and take those "random" connections as long as the person on the other end doesn't act like a DRUT. The moment they do, bye bye connection.
@TomMartin

Re: Scary social media mistakes: Are you the Avon lady?

tom martin — Mon, 10 Nov 2008 23:55:27 -0000

Please tell me you made this up. That has to be about the stupidest thing I've ever heard of a person doing. Hope you don't mind, reposted with props to you on my blog www.tommartin.typepad.com. Just too funny not to share.

Re: Go To SXSW With An iPhone? AT&T Wants To Buy You a Free Month

tom martin — Wed, 25 Mar 2009 15:20:00 -0000

I had the same issue during Mardi Gras. Couldn't tweet an entire parade until AFTER I left the route..but ATT said, no outages in NOLA at that time... right... Glad to see they at least did something for you. If they really wanted to knock it out of the park, they'd proactively comp all the SXSW folks. Should be easy enough based on GPS data from the phones.

Re: The Downside of Being Provocative

tom martin — Mon, 03 Aug 2009 08:07:03 -0000

Stuart

I think you last point is the best... while it's pretty easy to be disagreeable for eternity, maintaining creative brilliance is far more difficult, especially when you consider how fast things change in our world these days.

To stay ahead of the curve and maintain a knowledge base which gives you the context necessary for positive provocation simply requires a ton of work and commitment. It is here where I think most will fall down.
@TomMartin

Re: Will Technology Save Advertising?

tom martin — Mon, 17 Aug 2009 15:26:52 -0000

Stuart

Interesting POV...but like many of these "advertising is dead long live social media" posts -- devoid of statistics that prove the point. The truth is, advertising, at least good advertising, still works (think Apple who has virtually no real social media effort of note but one hell of an ad campaign) and can more quickly scale a product introduction or a political issue than Social Media could ever hope to. Why? Because whether you believe those metrics or not, mass media is still the most cost efficient manner to reach large audiences quickly. And lastly, there are actually target audiences out there, valuable ones, that are not big consumers of online and social networks. So for brands wanting to reach those audiences, advertising is still a solid choice.

Are there times where Social Media is better suited for a job than say advertising? Absolutely and THAT is the big shift I think ad agency folks better get behind sooner rather than later.
@TomMartin

Re: Would You Pay For a Facebook Vanity URL?

tom martin — Tue, 28 Apr 2009 16:47:02 -0000

Agree. If I want a Vanity URL for Facebook, I just create a BudURL like this one: www.budurl.com/TomMartin and the bonus plan... I get tracking data. Facebook missed this boat... but that said, I'm sure lots of folks will rush to get theirs.

Re: How Facebook Can Replace LinkedIn

tom martin — Tue, 31 Mar 2009 15:04:55 -0000

Thanks for the shout out on my post. Agree, if FB could add the items you note above and maybe clean up its interface I think it could quiet possibly be the one-stop social network, well in addition to Twitter.

Re: Agencies Should Teach Brands How to Fish

tom martin — Wed, 08 Jul 2009 19:52:26 -0000

I think agencies need to lead brands into the space. Unlike PR shops or new creations like Brogan's New Media Lab, agencies have their fingers in lots of touchpoints and if they're doing the job, have deep insights into the clients core biz issues. So they more so than any other entity are best positioned to guide clients on their first big dive into the social media waters.

Problem is, most agencies just don't have that one or few SocMe knowledge leaders. Folks that have spent the time deep diving in the space so they can actually speak intelligently and insightfully to clients.

The big shops should have them, but for whatever reason don't. The small shops are trying but the folks that get it are far and few between and pretty damn expensive because they're in demand.

It's going to be a long road for us agency folks, but those that get their act together first stand a good chance of vastly improving their future I think.

Re: Agencies Should Teach Brands How to Fish

tom martin — Thu, 09 Jul 2009 10:01:43 -0000

Interesting thought re: Pistachio.. reminds me of PR folks with the golden rolodex. You hire them because it gets your brand instant access to the right reporters.

No, I think the problem is a supply/demand. Agencies want to hire someone as a W2 employee and lock that talent up in their 4 walls. Then tell clients "look we have something the other guys don't." Problem is there just aren't that many folks that *really* get the space and none of them really wants to go work for an ad agency. They prefer independence.

The model I think will prevail over the next few years -- agencies find smart SocMe consultants and hire those folks to teach the agency how to build a SocMe mindset/practice area into the agency. Will help if the SocMe person has an agency background I think. Understanding how agencies make money will be invaluable asset in helping agencies understand how to profitably structure a new SocMe practice area. IMHO. So these *guides* will be paid to get an agency SocMe smart and then retained to keep that agency SocMe smart going forward. Probably be some kind of limited conflict of interest stuff to work out -- if you work with us you can't work for the following agencies, etc. -- the big holding companies will benefit the most because they'll be able to lock up a consultant or two to only work with their network agencies. Will make it hard on the *little guys* but that is my 02 on how our industry will try and quickly get into the SocMe game.

Look forward to your post.
@TomMartin

Re: Is Pizza Hut's Twintern Job Post Ethical?

tom martin — Tue, 21 Apr 2009 13:53:46 -0000

Thanks for picking up my post. Glad you thought enough of it to include.
@TomMartin

Re: Why Starbucks' Ad Campaign Will Fail

tom martin — Wed, 20 May 2009 16:31:53 -0000

Thanks for picking up my post. There have been a few good comments on my blog if you're readers want to visit. Seems that I'm not alone in my belief that this is a desperate attempt on Starbucks part.

Re: The Beauty and Problems of New Presentations

tom martin — Mon, 27 Oct 2008 17:02:21 -0000

Chris

Couldn't agree more with you re: how to create a presentation. You have to deliver it, hear it, see it and then begin to refine it. I always tell folks to practice 10 times before they deliver a presentation. They usually laugh. But your video and post explain why you really need to do a live run-throug (even if it is in front of a mirror versus and audience) to work out the kinks and flow.

Thanks for sharing. Good stuff.

Re: Open Invitation For All of You

tom martin — Tue, 09 Dec 2008 16:26:18 -0000

Hello Chris.

http://www.bubblecomment.com/id/tsjb

Re: Wrapping up Panasonic

tom martin — Mon, 12 Jan 2009 12:51:12 -0000

Chris,

What a cool idea -- giving away the HDC-SD100. As Panasonic gave it to you, why don't you let your giveaway help support and promote their Living in HD brand? Just ask everyone to email you (probably want a separate email for this) a 200 word reason why they are the most worthy of the camera.

Each entrant must tell you how they'd use the camera to fulfill Panasonic's Living in HD mantra. Maybe the winner has to agree to "open a channel" on http://livinginhd.com/ to share "their interest" with the world.

A good bit of work on your part, but maybe @jaffejuice and @gredverdino will help you read/vote. Could be cooler than a random giveaway and I'm sure Panasonic would appreciate the gesture. A thought.

Re: Life After the 1 Second Pitch

tom martin — Wed, 21 Jan 2009 18:56:10 -0000

I think it is an interesting approach. I'd be most intrigued to see how they are getting the TV folks to insert a 1 sec ad -- considering it isn't a standard unit. Guessing this is really about pushing the viral, especially as some of the 1-second spots on the site are actually 2-4 seconds long.. so obviously those are not running as one second spots in the Super Bowl. None-the-less, they've done a nice job of extending a great brand character into a space where he can really be funny and engaging.

Still not likely to make me want to buy their beer, but then I liked the Lizards too and never bought a Bud.

Re: Guest Post- Is Twitter the Future

tom martin — Thu, 22 Jan 2009 07:04:06 -0000

I don't think Twitter is for everyone, just as any technology. But for two classes of people, I think it will certainly play a role in its current or some future form, in their lives.

The "Chatty Cathy's" -- folks that like to talk to lots of other folks, build relationships, and in general just meet and befriend lots of interesting people. I've yet to find any tool that enables this type of activity better than Twitter. The ability to accidentally find people because you see their handle referenced in a tweet from someone you follow is about as easy as it gets.

The "Info Hounds" -- folks that are constantly in search of knowledge. Twitter is like a human managed RSS stream. It has already spawned Twitter like services such as Yammer. A service we've adopted at my company and are using to create a web-based shared information database using hashtags as markers/keywords for everything we put into the Yammer cloud. Is that what the folks at Yammer had in mind? Maybe. Maybe not. The point is, we saw a technology and a need and married the two to create a truly useful little application for our company.

As for AOL -- it is still alive and well, but now we call it AIM. They just evolved to match the new world order they helped create. As I'm sure (or at least hope) Twitter will do as well.

Re: If We Agree Advertising is Broken

tom martin — Thu, 29 Jan 2009 18:33:03 -0000

Tend to agree more with Len. Advertising isn't "broken" per se, but as an industry, advertising has fallen behind, much like it did when the WWW became all the rage. People say the :30 sec spot is dead, but in reality, it's very much alive. The crappy :30's spot is dead or at least has been rendered ineffective by technology but even Tivo will tell you - people do watch ads -- they just watch the ones that are relevant to their lives or entertain them for some reason.

Agree with you Chris that Content Marketing is going to boom - and if done correctly - will actually work and consumers will invite it into their lives. Because the content has value and the product placement is discreet and not overbearing. Social Media - if practiced properly will be here to stay - because it makes big companies small again and makes consumers felt listened to.

The overarching problem with advertising and the advertising industry is money. For the past couple of decades, the best and brightest minds by-and-large were not going into advertising. They went to Wall St (80's), investment banking (90's), dot-com (late 90's early 2000) and along the way, damn near anything technology oriented or if they weren't a tech geek, they opted for Bain, McKinsey and the like. Advertising became a "creative" endeavor instead of a "commerce" endeavor. So we focused more on awards shows (we have almost as many as Hollywood) instead of developing critical thinking skills and business acumen.

But there are still great thinkers in advertising and there is great thinking being done. Problem is, a good bit of it goes unnoticed because it is done by smaller shops that are far from Madison Avenue. If a few of those big corporation marketing types that complain "advertising is broken" would cast a wider net and truly look for insightful, creative, strategic minds -- I think they'll find that advertising is far from broken.

My .04 cents.

Re: If We Agree Advertising is Broken

tom martin — Fri, 30 Jan 2009 09:23:25 -0000

Ari

Companies already let consumers decide which ads they want to see... it's called concept testing, usually via focus groups. Doesn't work too well because we humans aren't very good at knowing what we will and won't react to... not to mention, as soon as you ask a consumer to become an advertising exec, they are no longer a consumer. Therefore, their opinion on what will and won't work becomes just as suspect as that conference room of execs you mention.

Re: Subscription Drive

tom martin — Wed, 04 Feb 2009 11:22:20 -0000

what a great idea... especially with the blind tweet... got me interested because i thought you might be doing another charity thing...then I get your post.. truly brilliant as always.

Re: Beating Dunbars Number

tom martin — Thu, 12 Feb 2009 07:46:13 -0000

Chris,

Couldn't agree more. I used to use my Palm and now I use ACT but the theory is the same. Let the database remind you, keep a running memory. One other item I'm sure you do, but if not, something you should. Get everyone's birthday. Then send them an email on that day or call or write a handwritten note -- depending on how "good" they are to your network I guess. I've done it for years and you'd be surprised how many times I hear "you were the only one that remembered...." -- that goes a long way to making sure I'm in their 150.

Speaking of, when's your birthday? DM me so I can add it to my database.
Thanks.
@TomMartin

Re: Relationship Building at the Speed of Batman

tom martin — Wed, 25 Feb 2009 15:45:24 -0000

Chris

Couldn't agree more. The web tools we have at our disposal make it so easy to create a wide variety of relationships based on a common single passion. For you it was comic books, for me it may be cooking or just kicking around marketing ideas. None-the-less, when used and not abused, Facebook, Twitter, etc., are an opening to a world of folks you'd otherwise only imagine meeting.

@TomMartin

Re: Content Marketing Upshifts- Behind the JPG Purchase

tom martin — Tue, 03 Mar 2009 16:34:07 -0000

Chris,

Couldn't agree more. I've been preaching about this "next wave" since 2007 and actually thought 2008 would be the year it would take off given that the cost of digital creation and distribution has all but reached zero. Thus, it is actually cheaper for a brand to create a community around smart, interesting content than it is to create a single national ad campaign.

I'm not sure I agree with those in the comment stream that say you have to build the audience first. Certainly easier to get a sponsor that way but I think it could actually work better the other way around.

Find a smart, "get it" advertiser that wants to build a Micro-Content community around a passion (one that uses their product obviously) and then build a high-quality content stream and deliver that stream where the consumer is - much like Gary V does. You don't have to go to WineLibraryTV - you can see his shows on Vimeo if you choose.

Done right, the content is the ad and thus no traditional styled (this content brought to you or splash banners/pre-rolls) are required. It's seemless and transparent as the brand isn't trying to "sell you" but instead providing you good content you want to invite into your life.

Won't work for every brand, but if your product is used as part of someone's passion -- I think this marketing approach is a no brainer.

@TomMartin

Re: Why Bookstores Are My Office

tom martin — Wed, 25 Mar 2009 07:02:58 -0000

Chris

Love the post and think that a lot of folks, especially freelancers are trading office rent for the daily latte. But as someone who's done it both ways, I have to say that the value of an office is that it creates intersections. While you and I can quickly chat about an idea (IM or Twitter) you can't overhear my conversation with another member of the team in the hallway.

Some of the best ideas I've ever been around have come from a chance intersection where I and another staffer were both in the right zone or frame of mind and a spark happens. I guess that can happen in the virtual world and it does, but an office seems to create more sparks.

My .02.

Re: Casting Your Net and the Beauty of Fish

tom martin — Wed, 22 Apr 2009 14:35:30 -0000

Chris,

As usual a great, informative post. BUT, I do have a challenge with one of your points.

"This means, if you’re thinking that this chore belongs in your agency, I say no. That’s like being invited to chat with Britney Spears, and finding out you’re talking with her assistant. Oh wait, that’s how Britney does it."

Companies should worry less about where their SM person sits and more about who that SM person is. Your comment implies that corp side marketers are better suited to be the ongoing voice of a brand online than their agency counterparts. Why would that be true for more than a single moment or small grouping of moments in time?

Ann, John and all those other folks you can talk to -- they aren't the brand. They're temporary stewards of the brand. If they follow the path that statistically most folks follow with regard to job/companies held in a lifetime, they'll move on. And if they're smart, they'll pass your tended relationship to their successor. But there will be a successor.

Regardless of where that person sits, you're talking to Brittney's assistant. Because Britney doesn't exist and a real, physical manner. She's a phantom tended to and made real by her assistant.

Which brings me to the second half of my point. Your comment seems to suggest that corporate brand managers are better versed in the brand. That they have longer brand histories. And that they are better brand stewards? Sometimes yes, but sometimes times no.

The truth is, Brand Managers change as often and sometimes more often than agency folks. As do the folks that manage almost every aspect of brand marketing today.

Case in point.

After Katrina I returned to TM Advertising (Dallas) and took a long-term project on the American Airlines account while I figured out my next move. TM/AA is where I cut my teeth after college. It had been almost 12 years since I worked on the biz. When I went over to AA for my first meeting, not a single brand manager was there from my first tour of duty. Not one.

But on the agency side of the table, 3 of the 4 senior account folks were the same (including the 2nd in command), the lead creative team (writer/art director) was the same, and the lead Interactive guy was the guy that hired me in 1992.

TM had far more institutional brand knowledge then their client counterparts. These clients had read the files, but their agency partners had written those files. So I ask you, if AA started a SM program right now, where should that SM person sit? Agency side or client side?

My point: the day of the corporate man is over. People in marketing switch positions all the time, whether they are client or agency side is really somewhat irrelevant if you ask me. What matters is, does the person get SM, do they have deep product/brand knowledge, and are they in a position to converse and respond to consumers in real time. If that can only happen with folks that sit inside the company, then so be it. But to issue a blanket statement that says they have to sit in the company or they somehow can't be "the real brand" is incorrect and an unfair slight to agencies that are doing SM for their clients, some quite well. IMHO

Anyhow, my 02. Keep up the great work.

@TomMartin

Re: Best Fits for Social Media in the Sales Cycle

tom martin — Mon, 11 May 2009 16:30:15 -0000

Chris,

Good post. Interesting that in a sales cycle post you didn't talk much about using LinkedIn. Seems like a natural (maybe just in B2B) place to create awareness (answering Questions), prospect (the search is quite powerful) and converse with prospects/clients. And with the ability to link in Slideshare presentations and your blog, can be a decent platform.

Didn't know if it was an intentional omission or just wasn't top of mind as you wrote.
@TomMartin

Re: Do You Need a Chatter Channel

tom martin — Tue, 26 May 2009 18:23:30 -0000

Chris,

Interesting to see how y'all are using it. We've not tried SocialCast yet but we have played around with Yammer. Mostly we've used it to create a web based knowledge base and by making disciplined use of hastags we've come up with a pretty nice little knowledge base with no real expenditure of time or money.

Have y'all considered that aspect yet with SocialCast? Given your team's need to stay abreast of information and insight... might be a cool thing to consider.

@TomMartin

Re: Cultivate an Active Network

tom martin — Fri, 26 Jun 2009 08:00:35 -0000

Chris,

One more thought to add...

Care about them [your network] more than yourself.

@TomMartin

Re: 151 AM

tom martin — Wed, 08 Jul 2009 08:20:09 -0000

Nice. Action on your dreams is the ultimate Ambien. Dream. Plan. Act. Sleep will follow. enjoy your travels friend.
@TomMartin

Re: Groupon – Clever Collective Buying Site

tom martin — Tue, 28 Jul 2009 10:06:32 -0000

It's a great model. The business gets an pre-determined ROI for whatever the cost to participate is... and consumers feel like they've been invited vs interrupted. Basically the perfect direct marketing campaign I'd say.
@TomMartin

Re: How I save time commenting, tweeting and promoting others

tom martin — Wed, 08 Jul 2009 00:23:06 -0000

John,

Nice post. I especially like the comment re: being human vs automation... I've held off on Tweet Later for that same reason but I think you're post tipped me.

Quick Question for you: what software did you use to make the video... I like how it handled the screen grabbing.

Thanks.
@TomMartin
.-= Tom Martin´s last blog ..Finding Your Way Out of the Abyss =-.

Re: Why God Made Case Studies

tom martin — Fri, 26 Jun 2009 16:02:45 -0000

Love the "path" analogy. It hadn't hit me before, but as I read this post it came home... what's wrong with so many case studies is they are just brag pieces. Here was the problem. Here was our brilliant solution. Blah!

We don't take the time to show the path we took from A to B, which is where the real brilliance is located.

Thanks Dan. Glad you thought enough of my post to write this... you just made me a bit smarter... owe you one!
@TomMartin

Re: Trendspotting – Finding Opportunity in Career Uncertainty

tom martin — Mon, 01 Dec 2008 14:29:53 -0000

would love to see/follow your progress. I think these passion based communities are a huge opp in the social/internet marketing space and would love to see what others are doing.

Thanks.
Tom Martin