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Patricia
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il y a 1 année
in Nike Launches a Splash Global Gateway on Global by Design
When I say take off the word on my home page I mean take off content that the page is optimized for and that Google LOVES and replace it with a map and country names in their language like Phillips.com. I believe this is what you are referring to as your global gateway.
A smaller company that is not as well known will lose their rankings in Google if they change the content on their page. Believe me, I create and manage several sites and Ive seen a site go from being between first and third rankings to being dropped to 20th overnight due to the change in words on that page. Google Webmaster tools will not do anything if the page is not optimized for the correct keywords in text, H1 tags, links, etc.
What we discovered in usability test is that more often someone from another country will first wipe out the .com and replace it with their country extension even when there is a map or links in their language on the page. If that doesnt work for them they go back to the .com and look for a map icon or language button.
I do think that it is nice to have some sort of world icon or something that will then go to a global gateway like Caterpillar. But isnt the best solution to have the server first display the localized site? So, if youre in China and go to a site that youre shown the Chinese version first?
Thanks,
Patricia
http://www.eplusm.com
A smaller company that is not as well known will lose their rankings in Google if they change the content on their page. Believe me, I create and manage several sites and Ive seen a site go from being between first and third rankings to being dropped to 20th overnight due to the change in words on that page. Google Webmaster tools will not do anything if the page is not optimized for the correct keywords in text, H1 tags, links, etc.
What we discovered in usability test is that more often someone from another country will first wipe out the .com and replace it with their country extension even when there is a map or links in their language on the page. If that doesnt work for them they go back to the .com and look for a map icon or language button.
I do think that it is nice to have some sort of world icon or something that will then go to a global gateway like Caterpillar. But isnt the best solution to have the server first display the localized site? So, if youre in China and go to a site that youre shown the Chinese version first?
Thanks,
Patricia
http://www.eplusm.com
il y a 1 année
in The best global Web sites of 2008 on Global by Design
I am curious to know how you measured or defined success in your report? Did participants disclosure increases in conversion ratios when improvements in globalization were made? If so, what features best improved conversion?
Thanks,
Patricia
http://www.eplusm.com
Thanks,
Patricia
http://www.eplusm.com
il y a 1 année
in Nike Launches a Splash Global Gateway on Global by Design
Ive been reading your information about Global gateways and I must have missed something. How do you handle SEO concerns with global gateways? I can see if you are marketing a well known brand and have a gateway at yourdomain.com, but how does that work for smaller companies who depend on traffic through search engine optimization?
If we take off all the words on the site and use a global gateway for 7 languages our site rankings will dramatically decrease. Why cant the site be setup so that the server knows which country or region the site visitor is coming from and direct them to the site that is localized for that country using country extensions? I realize inner pages can be optimized too but when youre in a competitive market with a limited budget and Google favors the home page over inner pages you need to use every tool available.
Thanks, Patricia
http://www.eplusm.com
If we take off all the words on the site and use a global gateway for 7 languages our site rankings will dramatically decrease. Why cant the site be setup so that the server knows which country or region the site visitor is coming from and direct them to the site that is localized for that country using country extensions? I realize inner pages can be optimized too but when youre in a competitive market with a limited budget and Google favors the home page over inner pages you need to use every tool available.
Thanks, Patricia
http://www.eplusm.com
