Disqus - Latest Comments for Rajeev Goel

Re: 10 Indian online advertising networks

Rajeev Goel — Thu, 03 Apr 2008 22:56:14 -0000

Hey,
This is Rajeev Goel with PubMatic.

Thanks for highlighting the rampant growth in the online ad space for India and the accompanying rise of ad networks in India. The market has both the endemic India market as well as the global trade market - Indian web surfers who are surfing foreign web sites where the foreign web site can't monetize the traffic well.

Wanted to highlight some fantastic news for Komli today - Komli is the exclusive representative for eBay India for monetizing eBay India's ad inventory. It's a great partnership for both of us.

Re: Is Web 2.0 Joining the Deadpool?

Rajeev Goel — Wed, 28 May 2008 11:43:27 -0000

Nick,
Great discussion. My personal take is that we will see a "flight to quality" in the Web 2.0 space. I believe we're already seeing that in fact, with VCs starting to let some companies fail.

There are some fundamental differences from the late 90's:
- Cost of Web 2.0 is quite a bit cheaper than Web 1.0. With the free LAMP stack (do you know any startups that are buying Sun hardware, Oracle databases, or iplanet web servers?), the cost of software infrastructure has come down by an order of magnitude.
- With offshoring, the cost of software development has come down by 50%.
- With the rise of standards on the web and many free web services, the cost of development a useful item, whether it's a product or a feature, has also dropped substantially.
- At the same time, there are many more ways to see if a prototype can quickly get to scale. You have the likes of facebook, myspace, and other platforms that let companies develop a prototype for hundreds of thousands of dollars or less and see if it can gain millions of users.

As a result of all of this, VCs can de-risk a venture investment in a lot less time and for a lot less money than in the Web 1.0 cycle. This means a broader portfolio of investments and more experimentation, with the ability to focus Series B/C/D investments on the ones that show real traction, promise, and revenue.

- Rajeev Goel

Re: Display Ad Prices Trending Downward; Fall-Off Is Consistent, But Not 'Dramatic' -- Pubmatic

Rajeev Goel — Thu, 16 Oct 2008 01:25:31 -0000

Hi David,
This is Rajeev Goel, Co-Founder and President of PubMatic. I appreciate your covering the AdPrice Index.

I wanted to point out that the comparison of Q308 data to Q407 has seasonality issues, so probably better to look at Q108 versus Q308 (as you did). Of course nobody knows what pricing will look like in Q408, but we expect it to be higher than Q308 due to the holiday shopping season and election cycle.

Also, PubMatic is in a relatively new category - publisher ad revenue optimization. We provide software optimization services and technologies to publishers, so that they can make more money from their ad inventory and more easily manage multiple ad network relationships.

Thanks!