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Glenn Fannick

5 months ago

in 2008/12/29/brand-reputation-monitoring-tools/ on Mashable - The Social Media Guide
@Frank Lawrenson: Yes, this is a strength of Dow Jones Insight (http://solutions.dowjones.com/insight), and I suspect a few others on this list which provide a comprehensive approach to corporate media measurement and monitoring.

6 months ago

in 2008/12/29/brand-reputation-monitoring-tools/ on Mashable - The Social Media Guide
Certainly no "top 10" list is ever complete.

So here I dutifully note that you missed a leading product in the space, Dow Jones Insight (which I work for.) We were a "strong contender" in the Forrester Waveâ„¢: Brand
Monitoring survey in 2006 and expect another strong showing in new version coming out soon.

We take the view that social media needs to be monitored and measured alongside mainstream media and that you need a proper balance of technology to process volume and human analysis to get the focus just right.

1 year ago

in 2008/03/09/dow-insight/ on Mashable - The Social Media Guide
Thanks for looking at our data closely. To speak to one of your questions: We do include the most influential blogs in our analyses. Dow Jones Insight has access to about 70 million active blogs. For expediency's sake, we are currently drawing the line at the 2 million "most influential" blogs. Our influence ranking is based on frequency of posts and things like in-bound links. It offers us the ability to rank blogs from most to least influential. It's certainly not perfect in that we can't guarantee that every one of those bloggers influences someone, but we think it's a way to count large volumes of blog posts without attempting to measure the ocean every day.

We think offer one of the most comprehensive approaches to media measurement by being able to look at such a large number of documents and posts.

1 year ago

in Official Apology to Twitter on loupaglia
Sorry. Still don't get it, Lou. It's attempting to make the mundane interesting. And when you come down to it, the mundane is, well, mundane.

1 year ago

in Factiva’s New Multimedia Offering on loupaglia
Lou
I checked out the transcriptions from everyzing (Dahling). They're certainly not perfect -- as we know the state of the art in voice-to-text is still not quite where we want it yet -- but they're pretty darned good. Actually they're much better than I expected.
Kudos on the launch.

2 years ago

in Customers Do Not Always Know on loupaglia

I certainly agree that customers are not literally always right. Companies that have that statement as part of their R&D matra are foolish. I think innovation needs to be lead by visionaries in your company not by customer complaints. However, one would hope the Customer Service department has "the customer is always right" taped to their monitors. It's an important distinction - short-term versus long-term outlooks.

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