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Chris
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3 months ago
in Mac vs. PC: Some Can Dish It Out & Take It, Others… Not So Much on Bob Caswell
While I do prefer Macs to PCs (mostly for O.S. & design), I gotta say, that ad is quite the poignant one. It's a smart ad too, cause 17 inches of real estate on a PC laptop doesn't really eat up much more money than a 15 inch; whereas with a MacBook Pro, if you want a 17 incher - the base model is not too far off of 3 fricken thousand dollars. Even if you were to jump one generation back and slash one grand off of the price, it'd still be really pricey!
I wonder why it took this long for an ad like this to come out.
I wonder why it took this long for an ad like this to come out.
2 replies
Pete
I don't really care who prefers what computer. But this ad is not smart. It is stupid. Anyone promised $1,000 to pay for a computer (and told they can keep the change) if they can find something that sells for under that amount would look for the cheapest piece of crap possible. What is so special with a $1,000? Let's see MS offer $10,000 and see what people buy then. What would you do if TATA offered you $3000 to buy a car?
Bob Caswell
Yeah, pointing out the price difference in a smart ad seems like a no brainer now... I'm still unsure of how the Seinfeld intro (the first part of this whole campaign) has much to do with anything (even if I liked it for reasons that have nothing to do with how good it is as an effective message).
