I really respect what Google is doing with their position on the online advertising space. They aren't afraid to take 3 steps forward and then take 1 step back for the goal of making the 'internet a better place'.
Last year, they pulled the plug on arbitrage and it killed a few companies like Geosigns that ran linkfarms and splogs. I'm sure it had adverse effects on Google also, but they did it anyways.
The more transparent they are about such moves, I believe would make stories like this one non-existant.
I'm think the most insteresting part to note here is the fact that TicketMaster has implemented iLike on their side of things. But I think this just advocates the usefullness of some applications (one of if not the largest one on Facebook). iLike does a great job of creating a group around music related events and products.
I wouldn't say this is a positive aspect of the new ad platform considering this came into existance upon the release of Facebooks application API.
