My friends in Singapore were mucking around with a similar concept for their university project. Theirs works from a physical table POV. But I can see your software working well with their system. http://bitbot.wordpress.com/2009/04/20/recipeas...
I used to work in PR and I agree with Robert. Journalists want to cover good stories and it is the PR consultant's job to help the journalist. If the client pushes you for a story you know is going to be bad, that's when the PR consultant has to consult. Trying to push for a story that doesn't fit or just trying your luck is nothing short of lazy. Why would a client pay you if you can't advise them? BTW, PR today is so much easier, although the newspapers are dying, there's a whole lot more "media" online. Be creative, try other bloggers.