If Apple's assault on the living room is only just beginning, imagine what will happen when they start designing television sets - and furniture. An Apple sofa would be a thing of beauty, no doubt.
gMax, you're clearly not English, so before launching into some grammatical offensive, please allow for the fact that the inhabitants of America use our language differently from its originators.
It may surprise you to learn that we use group nouns as plurals in England. We say "the government _are_", rather than "the government _is_", and band names that are singular (e.g. The Fall) will be referred to in the plural: The Fall are going on stage, rather than The Fall _is_ going on stage.
If you don't want to listen to someone who knows how to use the English language as it is spoken in its native country, then I suggest filling your trousers with warm custard, shaving your head, and setting fire to your feet.
That is all.
P.S. Do please try and get the hang of using apostrophes. And capitalisation.