Disqus - Latest Comments for Gary Hazlitt

Re: Business Revenue 2.0: my brain hurts

Gary Hazlitt — Thu, 23 Apr 2009 19:56:58 -0000

Thanks for this Lee, (quick reply)

Firstly we are not talking about giving 'all' your IP away for free. Even the basic freemium business model is about incrementally charging more for premium or value add products and services. The new model is more about reputation and trust developed over time so that the individual or companies value is about IP 'potential'

I coined a term on the Urban Dictionary a few months ago called 'trustonomics', meaning soon we will all place true value on brands/individuals based on trust - it will become quantifiable (see my last tweet on Marketing Charts influence - Global Multipliers for example). Example: If you are seen to be collecting IP from others, repackaging it and putting a price on it (which is what most consultants do ) that will have much less value in the long term than being seen to be the source. How do you show you are the source? Blogging, tweeting, white papering only go part way. Giving away things people can really use for their own benefit is what Laurel is doing in this case. It is analogous to not giving the man the fish to eat but the tools by which he can become a fisherman - far more value.

Your right that this isn't a short term bread and butter on the table solution but everyone needs to consider the two pronged approach in these hard times 1) showing your value by giving away 'useful' samples of your capability 2) charging premium for specific targeted services, live performances, strategic consultancy, specially written/composed/created works.

I don't think this is a particularly new concept as when you break it down to it's fundamentals it goes way back into history, especially principles of bartering and swapping services for products. Also most of this is echoed by Mr Long Tail Chris Anderson in his new'ish doctrine Free! Why $0.00 Is the Future of Business focused much more on looking at practical examples of music and product tasters etc:

<abbr>Gary Hayes’s last blog post..Tribalization, Socialized TV & Games: Seriously</abbr>

Re: The inaugural SLOz Traffic Index - June 2007

Gary Hazlitt — Mon, 18 Jun 2007 00:12:34 -0000

As expected you are comparing apples and oranges. The Billabong Bar and ABC sandbox are tiny 4-5000sqm plots on their parent sim of 65 000sqm - and part of their success is the areas around them.

Most of the others you mentioned are 65 000sqm islands (Armoury, Australia Sim, RMIT, Terra Icognita, Esperance) and these islands have spots within them - such as the club on Australia Sim. So why do you take the whole island for some and just small plots for others, unless you want to reduce the perceived impact of the two major brands ABC and BigPond. At least do the whole sim that those are on so ABC Island and The Pond (forget the other 10 if you want!)

Again I point your readers at the actual linden figures for key brands updated for 18 June at http://www.theprojectfactory.com which take into account the full area, not selected subsections.

Re: More than just the jitters? Australian business in Second Life

Gary Hazlitt — Sun, 16 Sep 2007 03:56:42 -0000

Hey Lowell, one recent thesis of mine on why many corporations just don't do well in SL Corporations in Social Virtual Worlds - Psychopaths or Welcome Friends?

Gary

Re: Is our discussion forum redundant?

Gary Hazlitt — Thu, 03 Jan 2008 07:11:03 -0000

Lowell you really need to consider having peoples comments for posts visible and promoted strongly in the sidebar, that will encourage more comment simply because people can see discussion threads or hot topics. Tony Walsh's Clickable Culture is a good example of this working well.

I think the traditional forum will only work with a strong community of interest with large numbers. Although I think specific Australian only discussion about SL is strong there is not a threshold of users to warrant a forum. So to reiterate, I would therefore stick to raising controversial issues in the posts themselves and highlighting what is being said on the main sidebar...

HNY Gary

Re: A timely treatise on virtual worlds and enterprise

Gary Hazlitt — Sun, 17 Feb 2008 19:03:41 -0000

This seems to be the same conversation that was taking place in the mid 90s re: corporations and the internet - quite dry and about tech vs the social aspects. One thing I miss from these is 'how' to really participate in Social Virtual Worlds, talking about the successes and not a group of possibles.

I now have two cited treatise myself on these topics and more concerned with the how and not the 'might.'...I am talking at 6 conferences on these and other topics in the next two months so will report if the conversation has changed from a 'brand/corporate' perspective.

Corporations in Social Virtual Worlds and

Brand and Media Survival Guide to the Metaverse

Gary

Re: A timely treatise on virtual worlds and enterprise

Gary Hazlitt — Mon, 18 Feb 2008 04:52:25 -0000

I have made several comments via JustVirtual and PersonalizeMedia to many posts - you are obviously over moderating or just drowning in spam, either way it is why you have such a low number of contributions.

I would recommend you are a bit more open - New World Notes at least post-moderates

Gary

Re: A timely treatise on virtual worlds and enterprise

Gary Hazlitt — Mon, 18 Feb 2008 07:57:31 -0000

Thanks for getting back.

Must be an issue your end on the submit form then if they are not getting through. As I said I have posted two comments in the last two days that obviously didn't arrive your end. Give your sql db a kick ;-)

Just trying to help.

Cheers Gary

Re: The ABC in Second Life: one year on

Gary Hazlitt — Tue, 18 Mar 2008 00:09:33 -0000

Thanks Teddleruss you are spot on and your comment echoes many articles and talks I have been sending out over the past two years. If readers get time these two posts provide more depth:
Corporations in Social Virtual Worlds and a Linden Lab cited article

The Brand Owners Guide to Joining the Metaverse

Both talk about a key critical component being the iterative listen, respond, listen cycle that needs to happen for brands or any independent wanting to connect with the inhabitants. This is a very reactive, immersive synchronous medium which raises expectations and passions, not a pushed website/TVshow. I would recommend reading and listening to Lord Puttnam at Virtual Worlds 2007 a few months ago here, half way down page who talks about agency and how to engage in virtual worlds also.

To finish let me leave you with this simple analog - "what would be your approach to setting up a branded area to connect with and learn about the needs of the local tribes in the jungles of Borneo?" I am not being flippant or superficial, really think about the steps you would go through.

Re: Nickelodeon enters virtual world fray

Gary Hazlitt — Fri, 04 Apr 2008 19:06:40 -0000

Need to keep on top of things Lowell, Nick have been doing sub based virtual worlds since late 2006 with Nictropolis with around 6 million users

Official launch end of 06 here

and from virtual world news last year "Viacom's Nicktropolis is on track to have a million registered users after only about six weeks, according to Viacom President Phillippe Dauman in a Broadcasting and Cable article."

Re: Nickelodeon enters virtual world fray

Gary Hazlitt — Fri, 04 Apr 2008 19:15:09 -0000

Related to my above comment your readers may be interested in a great post from Dan Taylor at the BBC from 5 months ago, who did a compilation of the top 50 virtual worlds which of course contain many of the kids worlds that are undergoing massive growth. Perhaps Metaverse Journal could have a similar updated list?

You can view it here

Re: Australians in Second Life Update - finally a bounce back

Gary Hazlitt — Wed, 16 Apr 2008 10:59:51 -0000

Yes it is getting colder and darker longer, yawn....

Re: Second Life - on the wane for aussies?

Gary Hazlitt — Sat, 23 Aug 2008 20:10:22 -0000

My response to this on my own blog at Personalizemedia - I doubt though Lowell will let this through, or if he does it will be to prove he does let them through :) The only way I can actually get to speak on this blog!
The title of the post btw is
“A Few Lives Left” for Poor Research into Virtual Worlds

Re: Melbourne Laneways on its last legs

Gary Hazlitt — Mon, 25 Aug 2008 22:42:26 -0000

I think a party might need to be before Friday given the demolition trucks and cranes are moving in (me) and it will be no more on Thursday after 5pm this week.

Can't wait to see the 'new' community creation spring up in its wake :)

Gary

Re: Melbourne Laneways on its last legs

Gary Hazlitt — Mon, 25 Aug 2008 22:45:43 -0000

Oh - unless the planned party is to dance and celebrate on the rubble :)

Re: A quick tour of Sony’s virtual world - Home

Gary Hazlitt — Sun, 21 Dec 2008 22:04:39 -0000

Thanks Lowell - had this video and several others on a post I did last week entitled
Playstation 3 Home First Use In Videos</.a> - you should read your blog role occasionally! Oh and worth actually trying some of these worlds out for yourself too.

Re: A quick tour of Sony’s virtual world - Home

Gary Hazlitt — Sun, 21 Dec 2008 23:24:14 -0000

I suppose, Lowell, I am hoping for something more from a blog that purportedly represents Australia's view and the many virtual worlds out there. I suspect I am after some real insight, a depth of coverage, a sense that the editor of this blog actually truly understands this area. I appreciate the other writers you have brought into the fold but compared with sites like Gamasutra, Terra Nova and even NWN and NPIRL, this blog falls far short.

Thank you for posting and letting my opinion be known which is very simple - your blog needs to evolve and become a richer voice vs something aimed wholey at getting traffic so you can sell ads. Remove the ads and I will be less concerned and appreciate a slightly misguided altruism - the fact you really want to grow the understanding of the metaverse in Australia and beyond. As it stands I get twenty times more insight about what is actually happening from a couple of google alerts and twitter feeds each day. You should provide opinion and voice and raise deeper issues. Perhaps you think you are, in which case ignore this.

The only real answer is to do it better myself - and it seems although I am extremely busy (actually making these worlds, doing key Australian R&D and as a leading educator) that perhaps its the best way. So expect a new Australian information source (with a voice) to spring up in the next few weeks Lowell - I will point it out to you so you get an idea of why I feel you are letting the side down.

A merry XMas to you and your important sponsors too :)

Gary

Re: A quick tour of Sony’s virtual world - Home

Gary Hazlitt — Mon, 22 Dec 2008 00:07:19 -0000

OK timeout - but the header on your blog reads

"The Metaverse Journal - Australia's Virtual World News Service' - it used to be called, I think, SLOz (Second Life Australia?). Please don't tell me you are not Australia's self proclaimed news source. I cannot recall any other sites globally that use these words - eg: UK's Virtual World News Source, America's Virtual World News Service etc etc:

If you were a government department officially mandated to provide this service then fine, but again using 'Australia' and selling ads in my mind is not ethical. Regardless of where the money goes (we all have hosting costs etc).

As regards complaints - let me put this gently - you are the only blog I have ever complained about in the comments. So I hope you feel special.

Regardless - this is a personal view about the quality of some of your output and you and others can ignore it. Off to publish 'Australia's Leading News Source on Social and Game Virtual Worlds - or something like that' :)

Best Gary

Re: Linkrealms - content creation in a gaming world

Gary Hazlitt — Mon, 05 Jan 2009 21:29:23 -0000

Just want to say Lowell - the blog has really stepped up a gear in the last few weeks. Good job. Keep it up!

HNY Gary