Unregistered
aliases
- Avid Book Reader
- Book marketing newbie
- Concerned environmentalist
- Native American historian
- Online Marketing Newbie
- Avid book reader
- Green Sustainability Advocate
Avid Book Reader
Is this you? Claim Profile »
1 month ago
in Sunday Book Review - Mastering Online Marketing on Cindy King's Blog
Wow, I'd have to agree with you on the cover - not very up to date in terms of the international market or being culturally savvy. But, if the info inside is good then I guess that can be overcome. Thanks for sharing, I'm always looking for new ways to help market my books online.
1 reply
3 months ago
in Blog Marketing: a very interesting book about corporate blogs very useful for eCommerce Marketing strategy. on Buzzes about the web: eCommerce, Marketing, Social Shopping
Thanks for the review, it seems like having a blog is essential these days in helping to build your corporate identity. I guess you need to also make sure the blog has its own identity to distinguish it and get a loyal following.
1 reply
buzzes
Thank you for your analysis.
I agree with you: a blog must have its own Identity which has to be the same as the corporate identity. Markets are conversation and customers and prospects are more and more your company accounts in a buzz marketing.
I also think that each corporate Identity (of companies that uses corporate blogs, of course) reflects its blog identity. In the eighties and the nineties, marketers used the term "corporate image" which implied that the identity of each corporate was reflected and was like "a good (or worst) mark" a result of best (or worst) practises. That was because last century was characterized by a Mass Media, Broadcasting and indirect communication model. David Bernstein's book "Company Image" is a clear example of this analysis
Nowadays, Blogs makes form of direct communication between customers, people and Company Image is no more ... Image , but an Identity process. That's the reason why I think that Blog Identity is the center of Company Identity and I am a supporter of Corporate Blogs applied to ECommerce sites.
But to realize this it is compulsory that marketers know how to deal with blogs.
What do you think about?
:-D
Enrico Giubertoni
I agree with you: a blog must have its own Identity which has to be the same as the corporate identity. Markets are conversation and customers and prospects are more and more your company accounts in a buzz marketing.
I also think that each corporate Identity (of companies that uses corporate blogs, of course) reflects its blog identity. In the eighties and the nineties, marketers used the term "corporate image" which implied that the identity of each corporate was reflected and was like "a good (or worst) mark" a result of best (or worst) practises. That was because last century was characterized by a Mass Media, Broadcasting and indirect communication model. David Bernstein's book "Company Image" is a clear example of this analysis
Nowadays, Blogs makes form of direct communication between customers, people and Company Image is no more ... Image , but an Identity process. That's the reason why I think that Blog Identity is the center of Company Identity and I am a supporter of Corporate Blogs applied to ECommerce sites.
But to realize this it is compulsory that marketers know how to deal with blogs.
What do you think about?
:-D
Enrico Giubertoni
Book Marketing Newbie - Hey, I visited your website. I love your selection of book reviews. Lots of cultural topics.
With regards to the book cover. You know, I would think they knew what they were doing when these Guerilla Marketers designed the cover. Maybe they focused on a small target who actually do appreciate this type of book cover.
What's interesting is there is a certain personality that comes across with this type of photo. The perceptions I get from the cover do not match the content. though.
I guess we have all seen the opposite: great covers with mediocre content .