DISQUS

It is fortunate that a software company can optimize Demand Curve Utilitization by positioning in multiple points on the Adoption Curve.

Depends what dimension you're measuring against, and what your needs are. In general, you want to buy during the bust and sell in the boom. So if you don't need to borrow, then a recession is a great time to start. Launching a venture is a better use of your funds during a downturn than, say, mutual funds.

When the economy is slow, let the incumbents claw themselves to the bone for market share while you're building your team, infrastructure, and tech foundation. Then when things pick up, you'll be ready to capitalize on the trend, while your competition is still licking its wounds and assuaging bitter morale.