Disqus - Latest Comments for Warren Whitlock

Re: Cruel, but maybe this is why Dubya seems so eloquent

Warren Whitlock — Fri, 31 Aug 2007 02:28:08 -0000

Whatever you think of us yanks.. at least you spell my name right.

Not my finest moment.. but a plug is a plug.

Thaks Lee

Warren

Re: New presentations on Social Media

Warren Whitlock — Tue, 21 Aug 2007 11:01:04 -0000

Lee

Very cool presentation. Your BlackSwan reference was an improbable event for me. (great to find a fellow fan)

You certainly understand what Paul Lemberg is talking about in "Be Unreasonable".. I'm looking forward to sharing with folks who join us at

http://unreasonablePromo.com

Thanks

Warren Whitlock
warren@MarketingResultsCoach.com

Re: New presentations on Social Media

Warren Whitlock — Tue, 21 Aug 2007 19:19:24 -0000

Lee

You got it straight on my friend.

Warren Whitlock
http://unreasonablePromo.com

Re: A Thanksgiving Gift To New Bloggers

Warren Whitlock — Thu, 22 Nov 2007 18:05:54 -0000

Great idea.

I'm posting about you and planning to share the idea with my authors at http://BookMarketingStrategy.com

Warren Whitlock
http://dailywarren.com

Re: A Thanksgiving Gift To New Bloggers

Warren Whitlock — Thu, 22 Nov 2007 18:05:54 -0000

Great idea.

I'm posting about you and planning to share the idea with my authors at http://BookMarketingStrategy.com

Warren Whitlock
http://dailywarren.com

Re: Andrew Baron Selling Twitter Account, Database For Sale?

Warren Whitlock — Sun, 13 Apr 2008 20:56:44 -0000

Of course there is nothing wrong with him selling what he has to anyone foolish enough to buy.

But they would be better off to pay him twice as much to build a network for them.. that disclosed who was who and what was what.

I think it will go over about as well as selling your job. When we get a tweet from a different person than we expect, we'll just unfollow (fire) them and be done with it.

Re: How companies that learn will take your lunch money

Warren Whitlock — Wed, 02 Apr 2008 12:18:26 -0000

Thanks for this post. It covers what we've known, but in an easy to follow format that I will share with my author clients who are not sure how much effort to put into "keeping up"

Reminds me of Tom Peters telling a crowd that it wasn't enough just to accept change. You have to be running as fast as you can into the future just to keep up.

Re: Ask Twitter, the Best Way to Find Great Answers

Warren Whitlock — Fri, 19 Dec 2008 02:04:37 -0000

The data you receive from an answer on a Twitter is usually not anything you could not get on a Google search much faster... but there is one key difference.

It come from your friends. That context makes adds value.

And in the asking, you are building meaningful connections and stronger relationships

Re: Cable Untangling Championships, A Speedcabling Competition

Warren Whitlock — Thu, 14 Feb 2008 15:13:30 -0000

I think I'd rather compete in the 802.11 division

Re: Online advertising during a recession: 5 key trends for ad-based startups

Warren Whitlock — Wed, 16 Jul 2008 00:27:08 -0000

Great to hear that competitors may be cutting back, as smart marketers know that most consumers buy in any market.

Re: Unordinary

Warren Whitlock — Wed, 19 Sep 2007 19:10:15 -0000

There's a lot to be said for getting into your customers routine, but even when you do, you want to surprise and delight them whenever possible.

I complain when I go to the deli.. "why do you ask me all these quesitons?".. but if they way "try our new pastrami", I may just change my habit and love them forever.

Warren Whitlock
http://BestSellerAuthors.com

Re: Top 10 (or more) Twitter Blunders

Warren Whitlock — Tue, 12 May 2009 16:44:10 -0000

The biggest blunder is to join Twitter and expect that you will be found and reach out to you.

It's natural to feel like you need to wait till you have something profound to say, or see a friend who told you about Twitter at work.

Best to jump right in. "Following" means you clicked on a gray button.. it's not a commitment ot life long allegence.

Go ahead an follow a few people that look interesting. Answer a question and engage in conversation.

Don't lead with "would you like to buy from me" .. that works about as well as it does at the buss stop.

Re: Advertising on Your Twitter Profile - Speak Up

Warren Whitlock — Fri, 22 May 2009 16:32:10 -0000

I think of the feed not as a media with eyeball to sell to.. but more of a way I can listen to the market and engage customers and prospect individually.

My "NO RULES" philosophy says "go ahead and try whatever.. we can follow or unfollow based on what we want" .. so I'd never say "don't do this"

However, it feels like selling out for the quick buck instead of building trust and rapport for huge returns later.

Re: Bourland Has Me Asking - How Do You Measure the Value of a Facebook Friend?

Warren Whitlock — Sat, 25 Aug 2007 13:42:54 -0000

Great question Tinu.

But I'd re-frame it and ask

"What is the value you can add by becoming someone's friend?"

If you go in with this attitude, your ROI will skyrocket.

I can see from your activity that you "get it".. As long as we seek to help others, we'll be the kind of freinds that attract greatness.

See you on FB

Warren Whitlock
http://warrenwhitlock.com/facebook

Re: Joint Ventures and Why They Should Be Your First Source of Visitors | Traffic Method #4

Warren Whitlock — Thu, 17 Jan 2008 02:16:59 -0000

Great article. I agreed completely

When we promote a book, we always set up joint ventures to cross promote with all the partners at http://ZeroCostPromotions.com

I find that the new leads generated are targeted, interested people who have just bought a book or taken some other positive action.

Not always a huge number.. but better quality and free!

Re: 7 Steps to Simple Website Promotion Time Management

Warren Whitlock — Wed, 23 Jan 2008 15:20:09 -0000

At first I thought this was a simple idea.. but reading it, I realized that I need this myself.

I've done similar time management projects many times over the year.. each time I'm surprised how effective it is.

I'm going to add some author related comments to a post on http://BestSellerAuthors.com/blog and instruct my followers to read this post. So many of them are asking how they will find time for social media.

This is a great service to us all

Re: How to Know if You’re “That Guy” in Social Media.

Warren Whitlock — Fri, 21 Nov 2008 19:54:12 -0000

The majority of people are not "that guy" and think that people that come to sites like this are pushy marketers.

The fact that we are here identifies as as people who need to be careful about being seen at "that guy"

We all know the kind of guy Tinu is talking about, and any normal person shuns him... but WE all have to watch for this too. (like that pop up that came up in the middle of me writing this ).

I don't want to be "that guy"

Re: Benjamin Franklin on Recommendations

Warren Whitlock — Tue, 28 Aug 2007 13:53:31 -0000

Love the Franklin quote, I'm going to borrow heavily.

I grin every time I see a discussion on the "new social networking".. it's just people connecting with people as they always have. This is another fine example of how little the important things have changed.

I laugh out loud when I see people with complex rules who they will connect with, or requirements for certain levels of connection.(on MySpace, every fan of a band or TV show is labeled "friend")

As far as I know, you never could trust a letter of recommendation.. it is merely an invitation to consider the guy carrying it. If it's not a forgery, you can at least hope that the person writing it knows the person mentioned. You never now the whole story.

For those who have these complex rules.. I wonder if they are trying to hard to trust the medium without getting to know the individual.

The new technologies help us "trust by verify".. they do not replace the fact that people are people. We all wish we could have deeper connections and more "real" relationships.. let's not confuse that desire with technologies.

Warren Whitlock
http://ZeroCostPromotions.com

Re: Take My Google Reader Shared Items PLEASE

Warren Whitlock — Thu, 27 Dec 2007 14:05:47 -0000

I haven't been following the discussion you refer to, but reading this message, I get the feel that Scoble, et al are falling in to the same trap the big media does... trying to control what happens to a post, article or comment is just silly.

I'd like to see every public message, post, article, blog, comment feed, podcast, web page shared as much as possible.

If there is a way for someone to pick up 1/3 of my posts, it's better than them dropping the subscription because they don't have time to read the whole thing.

Read, aggregate, share as much as you can, in as many ways as you can.. just spell my name right and put a link to me

Re: The Value of Networks

Warren Whitlock — Fri, 15 Feb 2008 05:30:45 -0000

I've been looking for a concise answer to the frequetly ask question "What's so different about networking today?" (or the variation from friend and family "Why do you do that all day?"

I'll now just link them to this article

Thanks

Re: Seven Blog Improvements You Can Make Today

Warren Whitlock — Mon, 24 Mar 2008 22:24:29 -0000

All good ideas that I will share with authors marketing books online.

"Storing up posts" is an excellent idea. One client tells me that he write well in advance of business startup issues, posts go up 3 times a week.. says there is hardly ever a week without some positive offline connection with a post.

I asked him "what did you do to promote?".. he said nothing.. just let a few friends and clients know.. now it's picked up by papers and other media.

Blogging doesn't have to be a full time job to get done right.. content is what matters. Get it out there.

Re: Why Twitter Is Better Than Google

Warren Whitlock — Thu, 31 Jul 2008 13:15:14 -0000

Thanks for the article.

It's important to spread the word that Twitter is not just a another medium or a cool place to hang out with a few friends.

It is good for business and a lot of fun... but Twitter is also the best example of a true reveloution in the way we communicate, do business and connect with the world.

We may not get great DM results for long.. the trend to to shun anything that looks like marketing. In the mean time, it's great to start making long term connections with real people.. and pick up the opt ins for old fashioned email marketing where we can.

Warren Whitlock
http://TwitterHandbook.com

Re: Gary Halbert And John Carlton Recordings

Warren Whitlock — Sun, 30 Jan 2005 21:40:09 -0000

Great session. I'm reccomending this to all my clients.

Thanks for sharing this.

Warren Whitlock
Best Selling Authors Made Here

Re: Is Facebook a Viable Marketing Tool?

Warren Whitlock — Tue, 04 Sep 2007 20:24:23 -0000

Sounds like you're trying to just social networking sites by comparing them to other "media"

Facebook does have value there.. the ad rates are very low and targeted.

But to write of the communications with cusomters and prospects possible through Facebook is like deciding not to take a phone call or to avoid individual emails.

Just like the phone and email.. you have to learn it and set up routines that work for you. The only suggestion I have thus far.. NEVER relagate it to a VA.. if you can't communicate yourself, it won't work. (you could have a VA set up a profile.. that works because it's still personal).

I understand the reaction. I've alwasy felt the same about Instant Messaging or chat.. other love it.. I find it sucks me in and diverts attention.

I'm spening way too much time on Facebook right now.. calling it a learning curve. So far, I'm working on three brand new 5 figure clients and hooked up with several past JV partners that had stopped answering emails.

Oh.. and there's one famous author who's my new freind. (you'll have to check my profile to see who)

Warren Whitlock
http://ZeroCostPromotions.com

Re: How To Do Social Media When You’re Going Through An Emotional Shit Storm

Warren Whitlock — Wed, 14 Jan 2009 22:57:20 -0000

There are a few times when I don't feel like sharing my current emotional state online... but when I'm in such a mood.. the best remedy is that very thought.

We don't get to choose everything that happens. We do get to choose how we react.

In most cases, I choose to react with a smile and get back to something positive as soon as I can. Many times, that's my social media connections.

Re: Sleep Child Royalty Free Download MP3 Inspirational Song

Warren Whitlock — Sun, 16 Mar 2008 09:31:50 -0000

Thanks for the song Rick. I hope the project helps your healing.

Re: What is Your Biggest Complaint About Internet Marketing Training?

Warren Whitlock — Wed, 09 Apr 2008 00:10:32 -0000

Rick

Great project.

The reason those prospects are the hardest to convert is that Internet Marketing is sold as a business, not as tools to help their business.

I get JV requests from IMer's who want me to tell authors they can "build a ton of traffic" or "get a wave of money" when what they want is "book sales"

Of course it is easy to see that these are related from our point of view, and once initiated, smart people know to use product A to help Business X.

We all need to work to speak in terms of what our prospect base is wanting.. not our own jargon.

Re: 12 Biggest Whores in Internet Marketing

Warren Whitlock — Mon, 14 Jul 2008 23:51:15 -0000

I can't say I'm opposed to a product that teaches these "secrets" but totally agree that there aren't many secrets if you've been around a while.

John Reese does sell to a market of people who have never seen all the great stuff you teach, or really been an online business. So if someone buys this, implements whatever he teaches, I'm sure it's far more valuable that many other things they could do with the money.

However, the hype by the in crowd with whatever "new Internet Secret of the Week" comes out gets overblown in the search for short term profits.. and makes me wonder what they would do to get steady traffic, leads and sales if they weren't playing this game.

Would a real business pay out 50$ on every product they introduce? There are better ways.

Re: I Wanna Stream Too!

Warren Whitlock — Mon, 24 Mar 2008 18:56:53 -0000

As a favorite pundit said a decade ago "if you aren't getting broadband in a year.. MOVE" I got crappy cable a year later, and finally moved.

In my case, a better location.. but even if it weren't, I wouldn't live without boadband.

and jealousy is so beneath you.

We have a couple of excess house here in the Vegas market.. we'll leave a light on for you.

Re: Tribes author Seth Godin discusses free content and the publishing industry

Warren Whitlock — Thu, 06 Nov 2008 09:09:43 -0000

Kudos to Seth for telling publishers what they could do. Sorry to say I suspect that nothing will change.

The dinosaurs are doomed to extinction. Too bad, we need the talent that works for the publishing industry more than ever. There are more books, more ideas, and everything is moving faster.

Re: It’s OK – We’re Good Pirates

Warren Whitlock — Wed, 26 Mar 2008 15:06:01 -0000

Great discussion here, and perhaps more to the point, it's a FREE discussion. The value here is not in who owns the ideas.

I'm not a lawyer, but my reading of the law says that no one owns an idea. Put the idea in words, you have copyright.

So while you are discussion the issue of piracy, writing a blog post, you are creating copyrighted material. And now my comment (hopefully) enhances the value of this material.. in real time.

Seem hopeless to think that the laws will ever catch up chasing this rainbow.

The world has changed. Stakeholder who did well under the old rules naturally want to hang on for as long a possible.

The positive side is that there is great power in the new way. Call it piracy, call it freedom.. who cares?

There is great opportunity in the new way.. glad to see you're here working on that.

Re: Chasing vs. Serving

Warren Whitlock — Wed, 26 Mar 2008 12:17:21 -0000

A vital message that all of us need from time to time.

No matter how many successes I've achieved through follwoing these principles, I still see the same "shiny objects" of the get rich schemes and biz ops.

Entirely possible to loose focus with a single trip to the email IN box these days.

We have to dream big, plan for greatness.. but then choos a course and work it. Once you get that feeling that you know you are doing a great service to others, that should be your focus.

Now excuse me while I get back to serving

Re: Be Sociable- Get Out There and Mingle!

Warren Whitlock — Sun, 26 Jul 2009 11:58:38 -0000

cool

Re: I'm Sorta Over "Authenticity"

Warren Whitlock — Mon, 31 Aug 2009 11:47:23 -0000

The move toward more authenticity is not a fad.. but some who haven't got it have seen the word and popularized it

A paradox that will resolve itself.

The truth of people wanting to buy from those the know, like and trust has not changed.. the real winners here will be those who shine when the new technologies allow us to connect with the real and discount the fake

Re: THE LAUNCH: The Age of Conversation Bum Rush

Warren Whitlock — Sat, 29 Mar 2008 10:24:02 -0000

Congratulations on you rise to best seller on Amazon.

Re: Twitter: Show Me Added Value if You Want Me to Pay

Warren Whitlock — Tue, 27 May 2008 19:03:46 -0000

Since most people have never used Twitter, I think it's premature to talk about them having the critical mass tell us we have to put up with poor service.

Twitter is cool, twitter has the buzz, and Twitter will always be known as the the first Twitter-like service.

But their survival in current form is anything but a certainty. It seems very likely that they will make some move that will change the playground we enjoy... selling out to ads, a merger, or just breaking under the weight of 100 times the tweets we get today.

I love Twitter and would be willing to pay for pro services, but like Jim says, the current problems are much more than an issue of some users hitting it too much.

What I won't do is pay for a service that others don't use.

I evangelize for Twitter every day. Most don't get it until they have tried the service. I can't imagine telling one of them that they should pay anything for the current service. It will would take a lot of marketing to keep growing if this were a paid service. (think Vonage or Tivo).