Disqus - Latest Comments for Jacob Morgan

Re: The importance of fear and risk

Jacob Morgan — Thu, 13 Aug 2009 03:01:06 -0000

hi liz,

just wanted to say thank you for linking to my post. glad you enjoyed the post and found it meaningful, sounds like you've had a bit of fear and risk in your life as well...kudos to you!

jacob

Re: The Spammers have invaded Twitter!

Jacob Morgan — Thu, 19 Feb 2009 14:49:53 -0000

oh the spammers are over the place now, 2009 is the year of the twitter spam, wonder what 2010 will bring,

Re: Targeted Advertising Works

Jacob Morgan — Tue, 12 Feb 2008 11:47:56 -0000

@Scot
I agree that certainly would become a problem (on 2 counts). I'm curious to find out if ProFlowers has received any negative feedback for this type of advertising.

Re: How I got Indexed in Search Engines in Under 24 Hours

Jacob Morgan — Thu, 14 Feb 2008 17:08:48 -0000

Thank you for the kind words, I'm glad you found the post informative, and am glad to know that you will be linking it for your readers.

Re: How I got Indexed in Search Engines in Under 24 Hours

Jacob Morgan — Thu, 28 Feb 2008 11:33:28 -0000

Hi Ryan,

It's one thing to do "most" of these things, it's another to actually "do" them. Are you using a stand-alone site or a wordpress hosted site? Wordpress offers a host of plugins that may make it easier for you to get indexed.

Remember, search engines find your site based on links.

I would say the best and most honest way that I have been able to build traffic is by creating quality content and by joining conversations on similar topics. I also submit my posts to sites such as digg and reddit.

I spend probably 1-2 hours a day just reading marketing blogs and making comments. Not just any comments, insightful comments. I find thought leaders in the industry and then go after them. I recently posted a comment on an execs blog from Levorno, I'm one of the top posters on the Duct Tape Marketing blog, etc.

I also attached my blog url to all of my e-mail signatures.

Remember though, the key is to have great content, you want repeat visitors. If they come to your site once and then never return, then your traffic is meaningless.

Re: How I got Indexed in Search Engines in Under 24 Hours

Jacob Morgan — Thu, 28 Feb 2008 12:01:31 -0000

That is a myth and I have not seen any evidence to support that. I actually just checked your site, you are already indexed in google, so you have nothing to worry about.

Re: Making a Case Study Out of Nothing

Jacob Morgan — Fri, 07 Mar 2008 20:45:42 -0000

Thanks Brennan,

I just find it so discouraging that companies are so headstrong on trying to prove that they are perfect. There really is no logical sense to this. People are supposed to learn from their mistakes, and so are companies and organization. I would have all of my failures framed and hung on the wall in my office, along with all of my successes to remind myself and everyone else at the company that success takes hard work, and failures happen along the way.

Jacob

Re: Making a Case Study Out of Nothing

Jacob Morgan — Wed, 12 Mar 2008 23:44:33 -0000

Hi Abhilash,

I'm glad you enjoyed the post, thanks for reading and hope to see some more of your comments in the future.

Jacob

Re: Making a Case Study Out of Nothing

Jacob Morgan — Tue, 18 Mar 2008 23:44:33 -0000

Interesting analogy there Mr. Google. I agree, I wouldn't necessarily make a case study about failure, a client facing document. I would use it as more of an internal learning tool.

Failures (especially when made public) can lead to successes, just ask Dell or Nintendo.

Re: Upcoming Social Media Event Schedule

Jacob Morgan — Thu, 20 Mar 2008 03:12:39 -0000

Hi Michael,

Thanks for stopping by and I look forward to hearing from you down the road :)

Re: Social Media is Not a Marketing Tool; It Is a Way of Life

Jacob Morgan — Thu, 20 Mar 2008 19:51:12 -0000

Thanks for the comment Jared. I haven't seen many people addressing this, and I think it makes for an interesting topic.

Glad you enjoyed it!

Re: Social Media is Not a Marketing Tool; It Is a Way of Life

Jacob Morgan — Sun, 23 Mar 2008 20:02:37 -0000

Exactly Des. Thanks for reading, I hope to see more of your comments in the future.

Re: Change the Rules, Then Cross the Street

Jacob Morgan — Mon, 24 Mar 2008 00:22:31 -0000

No problem, glad you enjoyed the post. Hope to hear from you again soon.

Re: Social Media is Not a Marketing Tool; It Is a Way of Life

Jacob Morgan — Mon, 24 Mar 2008 00:34:46 -0000

Haha it's ok, I forgive you. Actually Jeff Pulver does a real life social tagging game when he is trying to promote the use of social media. I was privy to this at his latest social media club event! Hope to hear from you again soon.

Re: Online Community Best Practices

Jacob Morgan — Mon, 24 Mar 2008 11:09:58 -0000

Hi T-shirt mom,

The question can be answered in that stage. However, that stage would then have to come before the "People" stage.

Deciding what you want to accomplish is quite different then why you want to accomplish it. If my goal is to increase traffic to a particular blog by 50% and get get 300 people to click on an adsesne ad, well that's great. But why? Am I doing this to increase brand awareness? Do I just want to make a quick buck on the side?

The why and the how can easily be clumped together. My argument is that they should be 2 entirely separate entities because a different thought process is needed for each.

Thanks for reading, hope to see more of your comments in the future!

Re: Blogging Strategy Vs Social Media Strategy

Jacob Morgan — Wed, 26 Mar 2008 23:48:49 -0000

Thanks for the comments Bob. There are a few analytics tools popping up all over the place. Truth of the matter is social media marketing is the hardest kind of marketing there is. It's about trying to build and maintain long term relationships. There is not shortcut for this and there is no cookie cutter approach for it either.

Thanks for reading Bob, I'm looking forward to reading more of your comments!

Re: Social Media is Not a Marketing Tool; It Is a Way of Life

Jacob Morgan — Sat, 29 Mar 2008 21:35:27 -0000

Thanks Andy, so few people really understand this.

Re: My Review of the Groundswell!

Jacob Morgan — Wed, 02 Apr 2008 23:40:36 -0000

Hi Des,

Yes I have an advance reader copy which Charlene and Josh were both kind enough to sign, maybe ebay? :) They really did do a good job with the book, hope you will enjoy it!

Re: My Review of the Groundswell!

Jacob Morgan — Wed, 02 Apr 2008 23:43:20 -0000

Hi Lauren,

managing expectations is key, I actually just wrote a post about that the other day as well. http://www.jmorganmarketing.com/managing-expect...

It should never be a one click affair. Managing and maintaining successful relationships is the hardest thing in the world to do. Just ask someone who broke up with his/her boyfriend/girlfriend (or wife/husband). Thanks for reading Laurent, hope to see more of your comments in the future.

Re: Managing Expectations

Jacob Morgan — Thu, 03 Apr 2008 12:50:22 -0000

Hi Laurent. I think it depends on how well you know your customers. It depends on how you underpromise and how you over deliver. It's about the extra added value you can provide. The detrimental factor can be that over time your customers will expect more and more over delivering. It's a balance game.

Re: My Review of the Groundswell!

Jacob Morgan — Thu, 03 Apr 2008 18:11:58 -0000

Thank YOU for writing the book Charlene! It's definitely not easy, and until people start to realize that, they aren't going to succeed.

Haha, don't worry it's not going on ebay, it's a great resource!

Re: The Social Media Champion!

Jacob Morgan — Fri, 04 Apr 2008 11:20:10 -0000

Hi Bob,

Thanks for the comment. Aside from the new comm forum and SXSW I would recommend:

Web 2.0 expo
www.web2expo.com

Search Marketing Salon (which I host)
www.searchmarketingsalon.com

There are a host of other smaller events as well, for example the social media breakfast events, or the local social media meetups. Join socialmedia.com. Also look out for blogger meetups in your area. Just recently attended a meet up with Gary Vaynerchuk which was a lot of fun, but not publicized. Connect with folks online through twitter and read popular social media blogs (alltop.com), they usually mention which events are going on where.

There are also a bunch of events overseas, but realistically you can't go to all of them! Check out http://upcoming.yahoo.com/group/2075/ they have a decent list of upcoming events, haven't been to many of these though. Hope this helps, Bob, if not let me know.

Re: Who are You Competing Against Online?

Jacob Morgan — Wed, 30 Apr 2008 16:57:20 -0000

Thanks for the comment John. That is exactly correct. Most people get overwhelmed when they see there are 3 million sites showing up for a particular phrase. However once you dig down to find out how many "real" competitors you have, you realize that the competitive landscape is much smaller. Still tough, but definitely easier than going against 3 million.

Re: Panel Discussion at Web 2.0, Everyone Agrees?!

Jacob Morgan — Thu, 01 May 2008 00:12:05 -0000

Hi Des,

You are quite correct. After the panel discussion I spoke with Jeremiah and told him that he should have almost made the panelists feel uncomfortable. I would have looked at all four of the panelists square in the eyes and said, "you're kidding right? you can't all be doing the exact same thing here."

There is nothing wrong with some friendly debate, I mean everyone has an opinion. Panelists should expect to engage in some sort of a debate, if they are that thin skinned that they get offended at the sign of confrontation then they either have no idea what they are talking about, or should not be sitting at the panel table with the big boys.

Knowing the rules of engagement is definitely a good idea, but I like to push the envelope :)

Re: Who are You Competing Against Online?

Jacob Morgan — Fri, 02 May 2008 14:00:42 -0000

Hi Lorna,

That is absolutely correct, the allintitle: operator is another great way to narrow down the competition and is actually the operator that Dan Thies prefers to use as well:
http://www.highrankings.com/forum/index.php?sho...

Thanks for the comment :)

Re: Friday’s Food For the Soul

Jacob Morgan — Sun, 04 May 2008 17:18:04 -0000

Thank you for the kind words John. I will have something like this every friday

@Donna, I am so happy that you enjoyed the song and the lyrics. It really is one of my favorites. Each Friday I am going to write about something different, whether it be music, poetry, art, or just a personal reflection. I hope to see many more of your comments in the future, and thank you for reading.

Re: Who are You Competing Against Online?

Jacob Morgan — Tue, 06 May 2008 15:40:46 -0000

RB,

That depends on what locale you are trying to target. If you are trying to target a specific region such as Los Angeles, then I would recommend including something like "Los Angeles Real Estate," as opposed to just real estate.

Re: Yoho ZOHO a Business Life For Me!

Jacob Morgan — Thu, 08 May 2008 13:26:05 -0000

I am big fan of zoho CRM, but you are absolutely correct. Google does have its fair share of online business tools as well, Zoho does have some pretty neat stuff though.

Re: Is Your Company Trying To Regulate Social Media Usage?

Jacob Morgan — Thu, 08 May 2008 13:28:05 -0000

haha excellent point Mike! I'm willing to bet that a lot of these folks did indeed answer these questions while on work time.

I have a few stories of companies which began policing social media usage resulting in a very uncomfortable place to work. Perception is everything!

thanks for the comment mike

Re: Friday’s Food for the Soul (Salvador Dali)

Jacob Morgan — Fri, 09 May 2008 15:42:16 -0000

part of his genius was in his branding :)
of course we will never know what he was actually thinking when he did all of his "crazy" things.

great point though.

Re: Is Your Company Trying To Regulate Social Media Usage?

Jacob Morgan — Tue, 13 May 2008 12:46:05 -0000

@Linda
Great point. Not only that, but you never know who at your company can become the accidental spokesperson.
@George
I think there is a fine line between using social media at work and not respecting the company. Using social media does not mean that the person just sits on twitter all day. Look at all the powerful use cases for social media: Dell, GM, H&R; Block, etc.

I do agree with you that quality work still needs to be maintained. If you can prove that someone's social media habits are causing productivity/quality to decline, then that is another issue.
@Ricardo
Interesting point. A company is only as good as the employees that work there. By giving the employees a chance to use social media and share their experiences/talk about their brand. You are giving them a channel that allows them to increase brand visibility/awareness/etc.
@Barry
Come now, surely you don't think social media is useless, it extends to more than just games. H&R; Block, Southwest Airlines, and Zappos are all using twitter with great results. If social media=scrabulous in your opinion, well then I suggest reading up on a few case studies.

Thanks for the comments everyone!

Re: Is Your Company Trying To Regulate Social Media Usage?

Jacob Morgan — Tue, 13 May 2008 23:05:19 -0000

@George
You are correct, I did say a lot of time and of course this is really broad. How much time would you allow an employee to spend a day using social media (if any)

It's important to keep in mind that even if you post around 100 messages on twitter while at work, that would only take a few minutes out of your day. If one of the readers of your tweets happens to inquire about your company and eventually becomes a client, is that not worth "a lot" of time on twitter?

I receive several inquires regarding my work from people who read my twitter, blog, linkedin, etc. If I were working full time for a company and were able to pass those leads off it would be well worth my time on social media, and most people I have spoken with agree.

Now don't get me wrong, I do agree with you that the employee should be getting his work done and should be using social media in good taste, meaning not bashing the company they work for. However the company should have just as much respect for the employee as the employee does for the company. That means not necessarily restricting an employees use of social media. All that is going to do is make the employee upset and angry and will that will lead to bigger problems.

There are a lot of companies out there that are beginning to realize how powerful social media can be in several aspects of a business, including lead gen, product development, marketing, etc. It's quite easy and effortless to have a twitter window open to throw up a few comments.

Thanks again for the comments George. I like the debates and hope to hear from you on other posts.

Re: Is Your Company Trying To Regulate Social Media Usage?

Jacob Morgan — Wed, 14 May 2008 00:06:44 -0000

Hi George,

Obviously if you are not doing the job you were hired for that is a problem. But if you are able to get your work done and are able to spend some time on social media sites, then you should be allowed to do so.

In this case "a lot of time" doesn't seem to be a good metric and perhaps should have been omitted from the question.

Re: Yoho ZOHO a Business Life For Me!

Jacob Morgan — Thu, 15 May 2008 12:15:12 -0000

Thanks for the comment, glad you enjoy the content!

Re: Dear Twitter, I don’t know if we should keep seeing each other

Jacob Morgan — Thu, 15 May 2008 12:16:04 -0000

Haha perhaps one day Barry.

Thanks for reading!

Re: Dear Twitter, I don’t know if we should keep seeing each other

Jacob Morgan — Fri, 16 May 2008 15:50:56 -0000

Thanks for the comment Diana, hope to hear more from you on future posts!

Re: Why Go Daddy Doesn’t Get It

Jacob Morgan — Wed, 21 May 2008 21:45:29 -0000

Hi Michael,

Yep it's amazing isn't it? It's extremely frustrating and irritating, makes you not want to do business with those guys at all. thanks for the comment michael!

Re: If Facebook or Twitter Charged $30/Month Would You Pay?

Jacob Morgan — Wed, 21 May 2008 23:17:36 -0000

Hi Anthony,

thanks for the comment. Seems that most people would pay for linkedin if they had to choose one social network to pay for. linkedin does have a paid model for premium services and is doing quite well. you are definitely right about myspace, in fact i think they have gone a bit too far with all of their ads.

J

Re: What Can You Learn from Virgin America?

Jacob Morgan — Sun, 25 May 2008 15:51:27 -0000

Hi Daniel,

thanks for the comment. You are absolutely right about Jetblue, unfortunately I don't think their status is the same today.

Thanks for reading, hope to hear from you again!

Re: Pitch Me? Strike Out!

Jacob Morgan — Mon, 26 May 2008 13:19:08 -0000

Hi Sachendra,

I actually read that, I should have included it as a link at the bottom of this post, I think I will update it, thank you!

Re: What Can You Learn from Virgin America?

Jacob Morgan — Mon, 26 May 2008 13:20:44 -0000

Hi Sachendra,

That's good to know, I actually haven't flown Singapore Airlines before but it's good to know you had a pleasant experiences. If I have the option of flying with them in the future I will check them out. Thanks for the comment and thanks for reading!

Re: Everything You Do Is Marketing

Jacob Morgan — Fri, 30 May 2008 19:48:26 -0000

@Sachendra
There is a difference between beginning for business/being desperate and announcing news and related services to clients. If a client already has a relationship with you they are invested in you, it is in their best interest to know what you are doing. That being said if you are an SEO agency that recently added PPC capabilities, your client on the SEO side would most certainly benefit from that information.

You don't need to beg, you need to converse. Think of it as though you are speaking with your client in a bar setting and you are just casually explaining your capabilities.

Here is a post I wrote a few months ago re: this issue
http://www.jmorganmarketing.com/dont-just-say-t...

@gophergirl
thanks for the comment. I think its also important to not get a reputation as "that person" that fires off business cards from a holster. Most people think marketing is a 9-5 job, it's a 24/7 job

@ sue
thank you for the kind words!

thanks for reading all of you!

Re: If Facebook or Twitter Charged $30/Month Would You Pay?

Jacob Morgan — Sat, 31 May 2008 01:26:47 -0000

@ash
great points. most social networks do not have the premium value ad service. linkedin is a good example of a company that knows when/what to charge for.

The thing about the social network "wishlist" is that many people are expecting the changes to be made for free. I think it is going to take more than just a feature before a company can charge, companies are going to have provide an entire new service, something that really ads value. thanks for reading ash, i hope to see more of your comments in the future

Re: Friday’s Food for the Soul (Investing in Yourself)

Jacob Morgan — Mon, 02 Jun 2008 20:27:56 -0000

hi Eric,

it's never easy but it is always necessary.

thanks for the comment and thanks for reading

Re: What Does “Viral Content” Mean?

Jacob Morgan — Wed, 04 Jun 2008 12:49:59 -0000

hi Vinay,

You make some great points, thanks for sharing your point of view. I'm always amazed as to the different types of videos I see floating around the net. I think the recent weezer video is my favorite one as of late.

thanks for taking the time to comment, and thanks for reading!

Re: What Does “Viral Content” Mean?

Jacob Morgan — Thu, 05 Jun 2008 12:56:16 -0000

@jed
the benefits of having a blog such as this one is that I do get to express my opinion, therefore with all due respect, I have the right to express my opinions. Viral can mean several things just as social media can mean several things.

Also, you are correct, according to the definition I wrote in the post for "viral" the video you mentioned would be considered "viral" I should be a bit more careful when writing :) but thanks to comments like yours I can correct my mistakes

haha very well all content about you is now "miral"

@barry
i think the numa numa video is viral but not "biral.' What weezer did was take several viral videos and turn them into one "biral" video.

thanks for your comments and thanks for reading

Re: What Does “Viral Content” Mean?

Jacob Morgan — Fri, 06 Jun 2008 00:03:07 -0000

hi barry,

so i was a little curious about something so i did a little bit of checking. it turns out that you and jed have the same ip addresses (98.210.153.68). then it turns out that in gmail i get an email saying i have a comment from Jed and from Bary, yet when I open then email that says its from Bary, the messages in gmail says "Jed to me." Then I was still curious since the rather harsh/impolite comments came when mentioning an example from a previous position I once held. So I decided to cross check the C-classes for proximity against my old company website. It turns out that jed/barry are using GE-6-1-ur01.sffolsom.ca.sfba.comcast.net. My old company uses phoenix8-gw.deru.net and is located on Folsom street in San Francisco, but the interesting thing is that the ip addres then resolves to an ip address that is very very close by to the one that Barry/Jed is using.

So I'm thinking that Jed = Barry and that jed/barry is most likely someone from my old company...or this can all be just some big coincidence

either way thanks for reading, it's flattering :)

Re: What Does “Viral Content” Mean?

Jacob Morgan — Fri, 06 Jun 2008 00:07:53 -0000

oh and a very special thank to Jose Nunez for his technical skills, I suppose having a phd pays off :)

Re: What Does “Viral Content” Mean?

Jacob Morgan — Fri, 06 Jun 2008 01:45:06 -0000

hi jed,

i'm not too concerned. i have nothing against my old company nor do i have anything against you or barry. as far as i am concerned i value your readership (and barry's) either way. the more people i interact with the better, i like it all.

Re: Hire Someone That You Like, That is Not Like You! (Part 1)

Jacob Morgan — Mon, 09 Jun 2008 21:54:05 -0000

hi dana,

thank you so much for that great comment. abraham lincoln is a great example to use of "failing forward." they say beauty is in the eye of the beholder, well the same goes for success and failure.

thanks for reading and thanks again for the comment, hope to hear more from you!

Re: Online Community Best Practices

Jacob Morgan — Thu, 12 Jun 2008 18:57:37 -0000

hi t-shirt mom,

a fellow nietzsche reader hm? thanks for the comment and thank you for reading, hope to hear more from you.

Re: Social Networks, Bringing Us Together or Keeping Us Apart?

Jacob Morgan — Fri, 13 Jun 2008 18:06:22 -0000

Hi Jackie,

Thank you very much for the insightful post. It's great to know that you can use online relationships and bring them into the offline world. I think there is a gap between the two. It's not to say that that online world is necessarily any less real, however it is "different" it revolves around ones and zero's and bits of data.

Hope to hear from you again soon!

Re: Social Networks, Bringing Us Together or Keeping Us Apart?

Jacob Morgan — Sun, 15 Jun 2008 19:50:02 -0000

thanks for the comment earnest, i will check out the site. hope to hear more from you in the future.

thanks for reading

Re: Social Networks, Bringing Us Together or Keeping Us Apart?

Jacob Morgan — Mon, 16 Jun 2008 23:30:21 -0000

Hi Glenn,

great points. i agree with you and also think there is a huge difference between the two types of relationships, I also think one can strengthen the other.

thanks for reading and commenting, hope to here more from you soon!

Re: Pepsi Wants Your Children!

Jacob Morgan — Tue, 17 Jun 2008 13:02:16 -0000

@sachendra
yes it does make sense. I don't think the ride is new, looks like it has been there for some time. First time I have ever seen a ride for a soft drink :)
@socalbutterfly
No problem! glad you enjoyed it.

Thanks to both of you for commenting and reading, hope to hear from both of you again :)

Re: Dear Twitter, I don’t know if we should keep seeing each other

Jacob Morgan — Wed, 18 Jun 2008 19:03:00 -0000

@the rant

I agree, I mean how many girlfriends can you really handle? after all you are only one person, and not superman!

thanks for reading and commenting, hope to hear from you again soon!

Re: Social Networks, Bringing Us Together or Keeping Us Apart?

Jacob Morgan — Thu, 19 Jun 2008 13:29:18 -0000

@Juha
i agree, social networks are definitely no substitute for in person connections.
thanks for commenting, when are you coming back to sf to visit?

@andy
well thank you so much for the compliment!
I agree with you, I think social networks are great for meeting like minded people and make the in person connections that much more powerful.

thanks both of you for reading and commenting, hope to hear more from you in the future!

Re: Social Networks, Bringing Us Together or Keeping Us Apart?

Jacob Morgan — Thu, 19 Jun 2008 21:58:59 -0000

@aaron
haha they are rather haunting aren't they? there are definitely some people on twitter that are on there to boost there own egos, of course that is another discussion. i try to post relevant content when possible, and try to share interesting stories/links/etc.

thanks for commenting and thanks for reading, hope to hear more from you soon!

Re: Social Media, Social Networking, Web 2.0…WTF?

Jacob Morgan — Tue, 24 Jun 2008 11:40:36 -0000

@ashwin
thanks for the comment and thanks for reading. I hope to hear from you again in the near future.

Re: I Made the News On Election 2008

Jacob Morgan — Tue, 24 Jun 2008 12:36:46 -0000

@dana
haha, wasn't expecting to see that at first!

Re: Must Read Free E-books from Seth Godin, Matt Mason, Dave Balter, and Brian Solis

Jacob Morgan — Tue, 24 Jun 2008 21:24:02 -0000

@chordlow
nope no paid anything. just based on the freeconomy model :) they are actually great resources, really like "pirates dilemma"

Re: I Made the News On Election 2008

Jacob Morgan — Tue, 24 Jun 2008 21:24:42 -0000

@chordlow
I hope you told her that you are :)

Re: Friday’s Food for the Soul, Shel Israel, Loren Feldman, and Knowing When to Stop

Jacob Morgan — Fri, 27 Jun 2008 18:19:14 -0000

hi mark,

i'm all for that idea, if only they would.

thanks for reading and commenting

Re: Friday’s Food for the Soul, Shel Israel, Loren Feldman, and Knowing When to Stop

Jacob Morgan — Sat, 28 Jun 2008 15:00:54 -0000

@Ro
mark does have a good idea there, don't think it will ever happen though.

@andrew
true it may have been a love tap, but still, the guy is hurting. im not sure what the intent is, but from an observers standpoint it does look like malice, especially when loren publicly insults him via twitter and calls him an old fool. either way, they should move on.

thanks for the comment and thanks for reading guys

Re: Yougotbeer.com, Buy Someone a Beer Online, and They can Drink it Offline!

Jacob Morgan — Mon, 30 Jun 2008 01:49:09 -0000

@daniel
i agree, thanks for the comment and for reading

Re: Why I Love SlideRocket

Jacob Morgan — Wed, 02 Jul 2008 14:01:16 -0000

@dana
no i haven't, i will check it out. sliderocket definitely rocks :)

Re: Why I Love SlideRocket

Jacob Morgan — Wed, 02 Jul 2008 16:47:16 -0000

@Nat
Will do, keep up the great work guys!

Re: The Trends of the Most Popular Social Networking Sites

Jacob Morgan — Sat, 05 Jul 2008 15:02:35 -0000

@daniel
thanks for the in depth comments, i too believe linkedin may be the strongest of the group, at the moment they are also the only ones with a solid business model that does not simply rely on advertising, which in today's web 2.0 world, is rare. the other tools are still a bit shallow, twitter really does have a lot of potential if they can ramp up their development and attract more users.

*made the correction thanks :)

thanks for reading and commenting, i'm glad you find the information interesting and engaging!

Re: The Trends of the Most Popular Social Networking Sites

Jacob Morgan — Sun, 06 Jul 2008 01:49:55 -0000

@daniel
thanks again for another insightful comment. twitter holds a different value for different people, for some it is having access to an instant focus group, for others it is a valuable news source, and still for others, it's a place to engage in a world wide conversation or follow their friends.

twitter has several options for a business model, charging for premium services, advertising, donations (the wikipedia way), monthly subscription, etc.

People use twitter differently, personally I have met many of my twitter followers in person, and I make an effort to meet as many as I can.

Linkedin and twitter are definitely different. linkedin is not a great instant communication tools, it's a bit like e-mail. linkedin is more geared toward building business relationships whereas twitter serves to satisfy the natural curiosity that people have towards one another. of course if you can find a way to spread your content to people that are willingly subscribed to you, well then great :)

thanks again for the kinds words and thanks for reading!

Re: How Do You Keep Your Personality Within the Company?

Jacob Morgan — Tue, 08 Jul 2008 02:20:04 -0000

@andy
honesty + transparency + vision are definitely key ingredients for a successful marketing approach and business. personality is crucial both for new companies forming and for established companies looking to improve their image and marketing efforts. corporate image = boring and not social

thanks for the comment and thanks for reading andy!

Re: Changing the Video Distribution and Marketing Game with Involver

Jacob Morgan — Wed, 09 Jul 2008 01:08:29 -0000

@tyler
thanks for the comment, i'm glad to know that you feel i did involver justice, you guys have an interesting product and im curious to see how it develops

@tina
involver would be a great tool to build relationships and increase conversions. the interactivity built into the involver feature set is extremely powerful and robust, marketers should be jumping at this.

@gregory
thanks for the comment, glad you enjoyed the right up. the serena software campaign has been doing quite well. quite frankly youtube is not designed to generate leads. ive worked with large brands who were always seeking to upload all sorts of videos to youtube to bring in leads, and quite frankly that is not what youtube is good at. you need the ability to interact instantly and you need the ability to customize those interactions, youtube can't do it, involver can

thanks everyone for the comments and for reading!

Re: Change the Rules, Then Cross the Street

Jacob Morgan — Wed, 09 Jul 2008 16:33:44 -0000

@uri
against the grain is a good thing, i hope things work out for you.

thanks for reading and commenting!

Re: The 3 Types of Twitter Followers

Jacob Morgan — Fri, 11 Jul 2008 11:36:39 -0000

@daniel
twitter definitely becomes a "little black book" type of platform.

@michael
good point, the twitter followers who want to "learn." However if you look at their "following" pattern would you not consider these people minimalists or converstionalists? perhaps i should expand the definition

@nikki
well since you're reading this blog you're cool in my book :) it's not the quantity of followers you have but the quality of the discussions, that matters.

@Alex
I try to do the same as well, it's important to be able to provide value to the followers.

thanks everyone for commenting and for reading, hope to hear from all of you again soon.

Re: Yahoo Says “Make Your Own Search Engine” With BOSS

Jacob Morgan — Fri, 11 Jul 2008 19:24:19 -0000

@themplate
ya it should be good!

Re: Just When You Thought It Was Safe to Get an Iphone

Jacob Morgan — Fri, 11 Jul 2008 19:25:04 -0000

@john
that is a good point, who knows then, maybe i will stick with my blackjack. i will have to upgrade eventually though. plus im a sucker for new shiny tech objects :)

Re: Just When You Thought It Was Safe to Get an Iphone

Jacob Morgan — Sat, 12 Jul 2008 13:34:32 -0000

@daniel
you probably know more about the iphone than i do :) the only apple product i have is an ipod! im thinking about the iphone and perhaps a laptop too, who knows.

Re: Facebook Applications are Getting Out of Control

Jacob Morgan — Sat, 12 Jul 2008 16:24:09 -0000

@daniel
shocking isn't it? :)

Re: Where are Investors Putting Their Dollars?

Jacob Morgan — Mon, 14 Jul 2008 19:56:47 -0000

@clay
that is true, vertical networks are becoming more prevalent. it's almost the same concept as craigslist vs google. now craigslist has become the vertical search platform for real estate.

thanks for the comment and thanks for reading clay!

Re: Scarcity, Good or Bad?

Jacob Morgan — Mon, 14 Jul 2008 23:46:17 -0000

@daniel
i wouldn't say i encourage any type of product to be made. The main point if scarcity is going to be something that you try to control that you should be very careful with how you do it. frivolous products or not, from a business standpoint the goal is simply to sell them and make revenue. i definitely believe that the quality of the product is by far the most important attribute.

what did you think of seth's post?

Re: The Almighty “Superbrand,” What is it?

Jacob Morgan — Tue, 15 Jul 2008 23:56:20 -0000

@aaron
it's good to hear from you again, it's been a while since we spoke. don't feel bad about looking around your house, I did the same thing as well :) I do agree with you, it appears that there are a few characteristics that would make up a "superbrand" and the you mentioned are definitely worth noting.

I really do wonder what branding will look like in 10 years or so.

thanks for reading and for commenting aaron

Re: Is Too Much Choice a Bad Thing?

Jacob Morgan — Thu, 17 Jul 2008 13:13:38 -0000

hey daniel, glad you liked it. i thought it was a really great video as well, smart guy that barry :)

Re: Is Too Much Choice a Bad Thing?

Jacob Morgan — Thu, 17 Jul 2008 16:37:28 -0000

@daniel
i am interested in all sorts of things, the makeup of human beings is one of them :) shoot me an email with some more info on what you are working on and what sort of help you need.

Re: The Most Successful People Have One Thing in Common

Jacob Morgan — Fri, 18 Jul 2008 15:13:59 -0000

@joel
glad you agree, thanks for reading and for commenting, hope to hear more from you!

Re: Do Some Things Seem Backwards to You?

Jacob Morgan — Sat, 19 Jul 2008 03:27:13 -0000

@clay
i still haven't seen a giants game, im a horrible local, of course i just moved here 7 months ago from l.a. so i'll use that as my excuse for now :)

@daniel
truth is in the eye of the beholder, therefore if i believe something to be backwards, then it is :) of course the fact about attraction was written partially in jest, im sure there are plenty of things going on that i don't know about (maybe!)

i would respond in more detail, but its around 1am and quite frankly my brain is just shutting down. excellent comments daniel, i love time you take you take to respond with your thought provoking replies. you never did tell me what you're working on...

Re: Why Go Daddy Doesn’t Get it Part 2

Jacob Morgan — Sat, 19 Jul 2008 14:16:50 -0000

@robert
i know of a few people that are quite frustrated with GoDaddy. Good point about the domain auctions. Just doesn't seem that these people are willing to go the extra mile to help out their customers, so why bother?

thanks for the comment and for reading!

Re: The Almighty “Superbrand,” What is it?

Jacob Morgan — Mon, 21 Jul 2008 12:58:42 -0000

@sachendra
interesting, i haven't heard too many people refer to skype yet, but it looks like its taking over!
thanks for commenting and for reading

Re: SF Startup Drinks Pics

Jacob Morgan — Mon, 21 Jul 2008 12:59:29 -0000

@daniel
I know i know, maybe i'll switch, why don't you convince me :)

Re: Vistaprint Business Cards Aren’t Free, Hidden “Rewards” Fees

Jacob Morgan — Tue, 22 Jul 2008 04:12:24 -0000

good point! good to here from you micah, hows everything going?

Re: Vistaprint Business Cards Aren’t Free, Hidden “Rewards” Fees

Jacob Morgan — Tue, 22 Jul 2008 12:12:23 -0000

@sondra
thanks for recommendation, i will check out giggleprint next time i need to print something :) thanks for reading and for commenting!

Re: Parts Sold Separately and Batteries Not Included

Jacob Morgan — Wed, 23 Jul 2008 18:54:21 -0000

@printerfixer
definitely a "gotcha" moment that drives me nuts. amazon has been great for cheap parts thanks for the approval on Canon, I hear good things about them :) actually looked at a few printers and this one looked the best, it is rather large though, much bigger than I anticipated.

thanks for reading and thanks for commenting, hope to hear more from you!

Re: Pics from Real Estate Bar Camp 2008

Jacob Morgan — Wed, 23 Jul 2008 18:55:05 -0000

@daniel
haha thanks, I do what I can! the best marketers are the best relationship builders and networkers :)

Re: Cuil, The New Search Engine Launches, But is it Cool?

Jacob Morgan — Mon, 28 Jul 2008 20:43:31 -0000

haha that's true, cuil has been getting a lot of flack for their spelling, seems like they have a team of engineers not marketers, and the engineering on the back end doesn't seem to be doing its job either

Re: There is No ROI from Social Media!

Jacob Morgan — Sat, 02 Aug 2008 12:15:38 -0000

@chris
exactly, relationships or more valuable than any dollar amount. i still don't like using the term ROR because it sounds too much like making friends is a business decision and not so much a personal one. i prefer to simply use, friends.

@samantha
why thank you very much, im glad you enjoyed it :)

@scott
yep, the term ROI is becoming a cliche, we need to accept that when it comes to relationships ROI is not a metric we should be looking at.

Re: If Facebook or Twitter Charged $30/Month Would You Pay?

Jacob Morgan — Sun, 03 Aug 2008 14:17:34 -0000

@paul
exactly, I like that, "the people that make the service" :) thanks for commenting and for reading!

Re: There is No ROI from Social Media!

Jacob Morgan — Sun, 03 Aug 2008 14:19:07 -0000

@paula
good point, i don't thin i've gone to the other side as the title of the post is sarcastic. social media is extremely valuable, but thinking of it in terms of a dollar amount or roi is just not the right metric to use. thanks for reading and commenting!

Re: Bajofondo, Making Your Own Genre

Jacob Morgan — Tue, 05 Aug 2008 01:20:05 -0000

@garret
do you do promoting for them?

Re: The Best Method for Increasing Referrals

Jacob Morgan — Wed, 06 Aug 2008 20:37:24 -0000

@work
thanks for the comment, glad you agree with me. thanks for reading and i hope to hear more from you soon!

Re: The Social Media Expert, Who is He?

Jacob Morgan — Wed, 06 Aug 2008 20:38:44 -0000

@andy
good point, understanding why you are engaging in social media and what you are hoping to accomplish is definitely at the core of becoming a social media learner. thanks for commenting!

Re: Color Psychology, What is it and Are You Using It?

Jacob Morgan — Sat, 09 Aug 2008 13:56:42 -0000

@Lee
color is definitely an important part of our decision making process whether we know it or not. great observation with the blue everywhere, that's a good point!

thanks for reading and commenting!

Re: Andy Beal Promoting Paid Linking on Marketing Pilgrim?!

Jacob Morgan — Sat, 09 Aug 2008 15:01:10 -0000

@andy
link baiting and paying for links are 2 different things though. i know you don't police the internet but the advertisement is on your site nonetheless. i'm glad you don't use paid links for yourself or your clients but surely you can understand why this question can come up, especially if the ad is on your site. do you think as a professional marketer you should be advertising a controversial service that may or may not ruin a person's online site? i thought marketing folks like us exist to help people make better informed decisions about their marketing strategy.

thanks for commenting andy, glad you shared your opinion!

Re: You Can Now Make Twitter Groups With Twitly

Jacob Morgan — Thu, 14 Aug 2008 22:29:55 -0000

no problem man! keep up the good work :)

Re: Will be Blogging With Blog World Expo!

Jacob Morgan — Fri, 15 Aug 2008 17:49:01 -0000

thanks daniel!

Re: How I got Indexed in Search Engines in Under 24 Hours

Jacob Morgan — Mon, 18 Aug 2008 00:09:48 -0000

@kamal
exactly traffic is key, and there are many ways to do that, i will write about it soon!

Re: 10 Ways to Get Your Company To Adopt Social Media Internally

Jacob Morgan — Mon, 18 Aug 2008 00:11:07 -0000

@josh
i like the way you explained that, it would be a great way to approach folks at a company who are resistant to change

thanks for the comment

Re: 20 Twitter Tips to Make You a Better Twitter User

Jacob Morgan — Mon, 18 Aug 2008 12:34:49 -0000

@eric
yep forgot about tweetscan, that's also a good tool to use. thanks for commenting.

Re: The Definition of Innovation, DJ Shadow and Cut Chemist

Jacob Morgan — Mon, 18 Aug 2008 12:35:40 -0000

@cindy
thanks, im glad you enjoyed the video, im a big fan of innovation :)
thanks for commenting.

Re: 20 Twitter Tips to Make You a Better Twitter User

Jacob Morgan — Mon, 18 Aug 2008 17:30:49 -0000

@anita
also good additions to the list, i know how irritating all caps can be. pushing across products is definitely a problem for new twitter users, especially corporations!

thanks for reading and for commenting

Re: 20 Twitter Tips to Make You a Better Twitter User

Jacob Morgan — Tue, 19 Aug 2008 13:39:50 -0000

@subske
no problem! i will check out twitterfox, never heard of it.

thanks for the comment

Re: 11 Ways To Drive Traffic To Your Blog

Jacob Morgan — Wed, 20 Aug 2008 12:19:57 -0000

@engago
that's certainly another way to do it. titles that capture attention are quite important.

thanks for the comment

Re: Acquisition as a Business Model for Startups?

Jacob Morgan — Wed, 20 Aug 2008 12:23:28 -0000

@Sam
yep that's all very true. but from a vc's point of view if you already have millions of people using your platform then you can either think of a revenue model down the road (aka advertising) or can possibly get acquired. It is a bit "fashionable" to get acquired though, but unfortunately most of them just die off.

thanks for commenting

Re: Releasing a Tech Party Video During the Recession, Bad Idea or Who Cares?

Jacob Morgan — Sun, 12 Oct 2008 18:49:34 -0000

@michael
I definitely see your point here. it's tough to take sides on this one because i dont think the folks who released the video intended for it to be take so harshly, they were just having a good time. however being sensitive to the overall startup situation is probably something that we should all consider.

thanks for reading and commenting

Re: Releasing a Tech Party Video During the Recession, Bad Idea or Who Cares?

Jacob Morgan — Sun, 12 Oct 2008 18:51:32 -0000

@josh
you do make a good point re: inspiration. there are multiple ways to look at the release of the video and an inspirational instrument is not one that many discuss. I'm glad it inspires you and I do hope that it inspires others as well.
definitely hope you will be in one of those videos soon :)

thanks for reading and commenting

Re: Your Personality is a Unique Selling Point, Use It

Jacob Morgan — Sun, 12 Oct 2008 18:56:00 -0000

@susan
why thank you so much for the kind words :) I also see that a lot of folks are writing in corp-speak with all sorts of jargon that nobody could possibly understand, this of course kills the connection and thus the whole point of writing anything to begin with.

thanks for reading and commenting susan!

Re: Do You Want a Guest Post?

Jacob Morgan — Sun, 12 Oct 2008 18:59:16 -0000

@josh
i know the exploding brain feeling :) and congrats on getting married man!! I will be writing a few other guest post over the next week or so, I will take a look at your blog as well. I have no problem writing something for you once you get back from san diego as nobody understands your blog better than you do :)

thanks for reading and commenting josh, and congrats again!

Re: I Say Fuck Negative, Stay Positive

Jacob Morgan — Sun, 12 Oct 2008 20:47:27 -0000

i'm usually not too big on cursing a lot but in certain situations i do feel it's appropriate. nothing i learned from turkey because i can;t understand the way they curse, could have been from carlin, but i think it comes from just living life. you can't always censor yourself.

thanks for the comment ari

Re: New Disqus Plugin for Wordpress Causes RSS Feed Error

Jacob Morgan — Wed, 03 Dec 2008 23:00:29 -0000

you are welcome davis!

Re: The ROI of Measuring Social Media ROI

Jacob Morgan — Fri, 05 Dec 2008 01:31:24 -0000

@david

great to hear from you on here david. you probably have more experience with this than most since you are on the other end and actually dealing with these issues internally. id love to hear more about how you and lenovo are managing your social media efforts.

thanks a lot for the comment, hope to hear more from you on here!

@jim

it will definitely be worth it, bottom line is you are going to have more people talking about your brand. i would also check out what's going with twit2fit, which is a whole movement on twitter devoted to people who are trying to workout and take care of themselves. it's a huge marketing on social media.

thanks a lot for the comment!

Re: The ROI of Measuring Social Media ROI

Jacob Morgan — Fri, 05 Dec 2008 01:37:20 -0000

@tom
yep i agree. it also helps when companies sit down to decide what their goals are and how they are going to measure those goals. roi is in the eye of the beholder so to speak.

thanks for the comment!

Re: What does Twitter do with Our Conversations?

Jacob Morgan — Sat, 31 Jan 2009 17:40:46 -0000

let me respond to all of you who are mentioning hashtags. hashtags are a way for users to create their own conversation threads, however there is no organization to them, you can have tons of hashtags for the same topic. also, you cannot engage in conversation simultaneously with several people.

hashtags are a good way to tag your content to track information, but as far as making a categorized organized structure it falls short. not only that, but as far as I know hashtags is a 3rd party site that does not belong to twitter. i want to see twitter doing something with our conversations.

thanks for all of your responses

Re: What Your Company Says vs What Your Users Say

Jacob Morgan — Tue, 03 Feb 2009 17:10:37 -0000

howdy amber,

ive heard some pretty ridiculous internal jargon before that makes me pause and say "your customers really search for that?" there shouldn't be an excuse now for companies to not be able to target their visitors. integrating seo and social media is a powerful mix that solves this issue :)

and your welcome for the radian mention!

Re: My Social Media System, What’s Yours?

Jacob Morgan — Fri, 06 Feb 2009 12:54:53 -0000

well i use google docs for collaboration work. i can share a live doc that can be edited by multiple people at the same time. it's a great tool for collaboration.

jacob

Re: Three Things to Think About Before Starting with Social Media

Jacob Morgan — Thu, 12 Feb 2009 13:25:31 -0000

howdy jim,

connie is a wise one indeed!

Re: Three Things to Think About Before Starting with Social Media

Jacob Morgan — Thu, 12 Feb 2009 13:26:54 -0000

hi wima

thanks for stopping by. branding is definitely important. social media shouldn't be looked at like an addition to marketing, it should be interwoven in marketing.

thanks for the comment!

Re: Three Things to Think About Before Starting with Social Media

Jacob Morgan — Thu, 12 Feb 2009 13:27:52 -0000

hey daniel,

yep dell has been rocking twitter, i lost count of how many accounts they have on there now, but it's a lot. same goes for comcast.

thanks for the kind words, glad you enjoy the site!

Re: My Social Media System, What’s Yours?

Jacob Morgan — Thu, 12 Feb 2009 13:29:32 -0000

check out zoho, they have a lot of free services (just google zoho)

Re: Taking Funding to the Masses Open Source Style

Jacob Morgan — Sat, 14 Feb 2009 18:12:14 -0000

you mean you don't want to share your business plan with thousands of random people? don't be so paranoid danny :) i think it's more of a link bait post, but hey he got tons of comments!

Re: Three Things to Think About Before Starting with Social Media

Jacob Morgan — Sat, 14 Feb 2009 18:13:44 -0000

hey thanks bob! glad you found the information useful, feel free to use any of it in your introduction, all i ever ask for is the reference/link

Re: Three Things to Think About Before Starting with Social Media

Jacob Morgan — Sat, 14 Feb 2009 18:15:10 -0000

hi chris, you do make a good point there. managing expectations is crucial for success. you can't promise someone the moon and then not deliver, even if the campaign is still a success, it will not be seen as such. glad you enjoyed the post, hope to hear more from you!

Re: The Twitter Attack on Jeremiah Owyang, Community Defense

Jacob Morgan — Mon, 16 Feb 2009 02:29:24 -0000

hi lina, credit for what? i found out about the spoofing through someone else, and just noticed that you guys had a list of some of the spoof names. did you guys have something to do with detection, notification/etc? You had a whole team working on what? I'd be happy to give you credit, provided I knew what I was giving credit for. All I know is that you had a list of some of the spoof accounts, clue me in and tell me what you guys do and what you did for jeremiah.

Re: The Twitter Attack on Jeremiah Owyang, Community Defense

Jacob Morgan — Mon, 16 Feb 2009 12:47:26 -0000

oh, i see what you're saying, you mean you can't see the account name on the screenshot? sorry about that, ill fix it

Re: 9 Words to Live by

Jacob Morgan — Mon, 16 Feb 2009 22:30:12 -0000

thank you so much for the kind words wilma, i take it you are a fairly new reader? i don't recall hearing from you up until the last few weeks, where have you been? :)

Re: What I Learned From Running a Startup Part 1

Jacob Morgan — Wed, 18 Feb 2009 00:22:12 -0000

i'm actually no longer involved, it's pretty much done for :)

Re: Gary Vaynerchuk Using Adwrods Ads to Buy Twitter Followers?

Jacob Morgan — Sat, 21 Feb 2009 13:42:01 -0000

shhh don't tell anyone allison, i didn't follow the link actually

Re: Gary Vaynerchuk Using Adwrods Ads to Buy Twitter Followers?

Jacob Morgan — Sat, 21 Feb 2009 13:45:06 -0000

hey gary, not meant to really "call it out" but just show as an example. didn't do anything wrong and you're right it's not the worst thing ever, far from it. just goes to show that there are multiple creative ways out there to build relationships with people. what kw's did you target by the way?

thanks for the comment man

Re: Gary Vaynerchuk Using Adwrods Ads to Buy Twitter Followers?

Jacob Morgan — Sat, 21 Feb 2009 14:05:51 -0000

hi eric,

great example of using twitter. the relationships you can build in there are worth quite a bit and as you mentioned it's about getting the word out.

Re: Gary Vaynerchuk Using Adwrods Ads to Buy Twitter Followers?

Jacob Morgan — Sat, 21 Feb 2009 14:15:06 -0000

hey lj, you do make a good point. a lot of people look at the number of twitter followers you have as an authority/influence rank, however if you are buying your twitter followers you lose credibility.

Re: Quick and Easy SEO Tips - URL Structure

Jacob Morgan — Sat, 21 Feb 2009 14:19:07 -0000

thanks for the comment, aren't you working with arielle ford on her new book launch? definitely have plenty of seo tips :)

Re: Twitter Followers, Should We Have a New Metric?

Jacob Morgan — Thu, 23 Apr 2009 11:49:22 -0000

hey stuart.

it is a bit flawed but unfortunately it's a metric that people are looking at as a measure of success. you did recommend a few good tools though. i'm not familiar with all of them; am going to check them out now, thanks!

Re: Twitter Followers, Should We Have a New Metric?

Jacob Morgan — Thu, 23 Apr 2009 11:50:17 -0000

ya it certainly seems that way. twitter is just the beginning, i dont think it will be the same platform in a year.

Re: Twitter Followers, Should We Have a New Metric?

Jacob Morgan — Sun, 26 Apr 2009 17:30:03 -0000

thanks steve, definitely hope to hear more form you in the future!

Re: Does “Listening” Make Sense for Everyone?

Jacob Morgan — Tue, 28 Apr 2009 00:34:49 -0000

hi david,

i think listening encompasses quite a lot, more than it should probably and that's part of the problem, i think we need more defined stages. some people companies can afford to make mistakes, the problem is that some executives don't understand that so strategists are under a lot of pressure.

thanks for the comment david

Re: Negative Experiences are Driving New Customer Engagement Models

Jacob Morgan — Mon, 06 Jul 2009 17:26:36 -0000

Hi Nicole,

To be honest I'm actually not sure when Southwest joined the social media space but im sure if we look back that there was something negative that made them join. Or, they were looking at the competition and decided to get to social media before the negative feedback began. the thing is that if everyone is singing praises about your product then you probably dont need to be in the social media space. if the world were a happy place then social media would be MUCH quieter.

great point though and thanks for the comment

Re: Negative Experiences are Driving New Customer Engagement Models

Jacob Morgan — Mon, 06 Jul 2009 17:27:58 -0000

nope it's not just limited to social media and yes social media is just another avenue, however social media became another avenue the second someone went onto a social network and said "i hate..."

Re: Negative Experiences are Driving New Customer Engagement Models

Jacob Morgan — Mon, 06 Jul 2009 17:28:34 -0000

thanks for stopping by shauna!

Re: Negative Experiences are Driving New Customer Engagement Models

Jacob Morgan — Mon, 06 Jul 2009 17:48:09 -0000

im probably should have worded that better, from a corporate standpoint the attitude is that if nobody is saying anything bad about us, then we don't need to be there. if it werent for negative feedback we would not see anywhere near the level of corporate involvement that we do today.

Re: Negative Experiences are Driving New Customer Engagement Models

Jacob Morgan — Mon, 06 Jul 2009 18:25:14 -0000

its ok, i still love you :)

Re: How social media thrives in times of crisis

Jacob Morgan — Thu, 30 Oct 2008 23:04:44 -0000

just wanted to say thank you for adding me to your blog roll, much appreciated.

in relation to your post you can look at mazlow's hierarchy of needs to see what the most basic things (that people desire) are (if you agree with him of course).

You can all benefit from a community when all goes well OR when all goes not so well. When all goes well, it's easy... but what happens when things don't go well? what happens when you launch a social media campaign and are criticized and insulted by your customers, what do you do? SAY THANK YOU!

companies need to remember that feedback is feedback. If I launch a product and get a lot of feedback saying it sucks, well then I know that I need to improve my product. If I launch a social media strategy and users tell me that I should have done X instead of Y, well then I know what I need to fix. Negative feedback is not BAD feedback, it's a way to get FREE information on how to improve or change to meet customer needs. If everyone is complaining and offering negative feedback, well then that should tell you or your company something about your product/service. In my opinion "negative" and positive feedback are both good. You have action items, key takeaways, and valuable information that you get from both, and that's what counts.

now as far as the people that just like to go to company sites to leave comments like "you suck I hate you...." well, that's a different story :)

thanks again Tom

Re: A plea for traditional media

Jacob Morgan — Sat, 15 Nov 2008 14:34:34 -0000

hey tom,

just wanted to give you a big thank you for linking to my post and sharing it with your readers!

you do make a few valid points, traditional media is still effective up to a certain point but it's not as targeted as social media, that being said it may be a good idea to start with a broad audience and then narrow down.

thanks again for linking!

Re: 2008/04/09/web20expo-ticket-raffle/

Jacob Morgan — Thu, 10 Apr 2008 02:36:53 -0000

Want to meet everyone and anyone I can. No on person is better than the next. Everyone has their own stories and experiences with web 2.0 and with life in general. I go to events to meet people and build quality relationships. It's all about knowledge sharing and connecting with people on a one to one level. I want to go to meet YOU.

It would be neat to see Moses though...

Re: 2008/06/17/tools-for-cheap-air-travel/

Jacob Morgan — Tue, 17 Jun 2008 14:45:26 -0000

i've heard of a few of these but I will check out the whole list, i'm always looking for easy ways to travel, thanks for the list!

Jacob

Re: Should Your Company Have a Social Media Policy?

Jacob Morgan — Mon, 27 Apr 2009 17:19:16 -0000

i don't think there is any doubt that companies are going to have to begin creating and implementing a social media policy, twitter and the SEC are a great recent example of this. as jeff mentioned before, i think intel did a great job with theirs.

Re: The Best Way to Get Involved in Social Media | danny brown

Jacob Morgan — Fri, 19 Dec 2008 00:50:58 -0000

hey adam,

thanks a lot man, much appreciated. i've connected with danny through social media and he's smart fellow which is why I agreed to write a post here. acting is crucial, setting up a strategy plan is also important but you have to create a plan that lets you act.

the relationships i have made through social media are priceless because they help grown and learn, there is no roi on that.

thanks for the comment!

<abbr>jacob morgan´s last blog post..Facebook Fan Pages, I’m a Fan, Now What?</abbr>

Re: My Gift to You - Hurry, Offer Ends Soon | danny brown

Jacob Morgan — Tue, 03 Feb 2009 15:30:09 -0000

forget that, i have a much better offer!

i include everything you do PLUS a free social media pencil sharpener and your very own social media checklist (goes with the pencil). plus if you sign up now i will give you a free social media best practices pdf AND an autographed photo of me!!

ill also guarantee 10 new followers on twitter
15 new facebook friends
and a partridge in a pear treeeeee.........

no seriously, my offer kicks ass, sign up now!

Jacob :)

Re: Jedi Mind Tricks: How to Get $250,000 of Advertising for $10,000

Jacob Morgan — Thu, 19 Feb 2009 18:37:57 -0000

I just came back from a trip to all around turkey a few months ago and I'll tell you a 3 week trip there will turn you into a hard negotiator. i've always loved debating, negotiating so this stuff is fun for me. im actually going to china for a month in a few weeks and looking forward to doing some great negotiating there as well.

don't suppose you're going to be in china during march are you tim? by the way i still have that funny pic of you and rohit bhargava at the web 2.0 expo, the one where you were holding his book...ya i'm the guy who took the photo...remember?

hope all is well with your travels/endeavors/history channel stuff.

hope we can meet again soon.

jacob

Re: Is appreciation referral motivation enough?

Jacob Morgan — Fri, 08 Feb 2008 11:47:29 -0000

Hi John,

I believe that the most effective referrals come from customers (or clients) that are wow'ed. If you can really go above and beyond the customers expectations and provide extra value, then you can be that your customers are going to talk about you.

I think Mike MeDerment's strategy is just perfect.

Jacob
www.jmorganmarketing.com

Re: What does your drink say about you part 2

Jacob Morgan — Sat, 16 Feb 2008 01:41:32 -0000

Hi John,

Interesting post, especially since you mentioned that you drink Tullamore Dew and water. Well, I just wrote a post about a bar in London and a bar in N.Y. that charges over $40 a bottle for water, more expensive than your Tullamore.

I suppose you could just use tap water, but then again, what would that say about you?

Jacob

Re: Keeping your employess in the light

Jacob Morgan — Tue, 26 Feb 2008 19:16:53 -0000

Hi John,

Thanks for the book recommendations. I will be sure to check it out. I am also ordering your book as well and looking forward to reading it.

Re: The 7 Stages of a Referral Generation

Jacob Morgan — Sun, 02 Mar 2008 01:07:23 -0000

Hi John,

I think another key factor in increasing referrals or company growth is how a company leverages its existing marketing collateral. For example, let's say you are submitting a large report to a client that summarizes the months statistics. At the end of the report do you just say thank you? Or do you let the client know about some of your other services and product offerings?

Maybe at the end of your report you can say, by the way, in addition to the web design services that we are currently doing for you, we can also create custom print advertisements. That to me, sounds much better than, "thank you."

Re: 34 Online Reputation Management Tools

Jacob Morgan — Tue, 04 Mar 2008 01:11:57 -0000

Hi John,

Great list. Out of all of the ones you listed, which one of the tools do you use or prefer?

Re: Newbie Guide to Google Reader and More

Jacob Morgan — Sun, 09 Mar 2008 00:19:35 -0000

Using the google alerts tool is also a great way to stay abreast of new posts/articles/etc. for your particular industry. I use both google alerts and the google reader, great time savers!

jacob

Re: Small business people management

Jacob Morgan — Tue, 11 Mar 2008 11:45:03 -0000

Hi John,

Interesting link, I was actually not familiar with Zoho prior to reading your post. I will definitely play around with their tools. Any idea what their revenue model is? Is there some sort of advertising going on?

Jacob

Re: PayPal as a serious ecommerce tool

Jacob Morgan — Wed, 19 Mar 2008 13:17:32 -0000

I have had to setup a merchant account for a client in the past (more of a favor really). It really is a pain to get everything set up from scratch. I have not had any problems with paypal thus far (and neither has my client) but after reading the comments on here I am also starting to wonder. I don't have any experience with
2checkout but I'm certainly going to look into it!

Great post and very informative comments, thanks guys.

Re: Those idiots in sales just don’t get it

Jacob Morgan — Thu, 27 Mar 2008 14:24:10 -0000

Hi John,

I think it would be an interesting experiment if you asked all of your readers to define marketing. I find that the plethora of definitions out there hints that maybe we don't really know what marketing is (or more accurately, what marketing has become). How do you see social media fitting in to the overall marketing strategy?

Jacob

Re: I’m just dying to blog about this

Jacob Morgan — Mon, 07 Apr 2008 15:40:28 -0000

Hi John,

This article has received so much attention from the social media folks. I think the article completely misses the point, as far as I'm concerned it's just a piece of linkbait.

J

Re: My Top 10 Google Search Shortcut Tips

Jacob Morgan — Mon, 07 Apr 2008 15:44:34 -0000

These are great for competitive analysis, especially for SEO. You can use the "intitle" "inanchor" search commands together to get a really good idea of how many sites are really gunning for a particular term. Usually when you type in a search query you can some large amount (e.g. 19,000,000) using the intitle or inanchor helps weed out some of the accidental competitors to get a much better idea of the competitive landscape.

Great post John

Re: Build your you hub

Jacob Morgan — Mon, 21 Apr 2008 03:19:16 -0000

Hi John,

Great advice for folks out there. Are you familiar with what is going on between Shel Israel and Loren Feldman? Shel forgot to register his name and Loren capitalized on it. The site shelisrael.com is now used to make fun of Shel, great case study for folks to register their domain name

Re: Can LinkedIn increase your sales?

Jacob Morgan — Tue, 29 Apr 2008 03:43:54 -0000

John,

Thank you for a great resource. I am a big fan of linkedin and use it aggressively. The Q&A sections have been a great resource for meeting great connections. I have also created on group on linkedin dedicated to seos/sems/social media experts/and pretty much anyone involved in the online industry. we actually have offline events to help people actually get to know who their online connections are, it's great!

Re: Stumped for content?

Jacob Morgan — Tue, 06 May 2008 03:07:24 -0000

Hi John,

I have actually found the linkedin q&a to be extremely useful, especially after I spread the link via twitter/blog/etc. I recently asked "how much say should companies have in regulating internal social media usage." that received quite a lot of responses. I would also love to hear your 2 cents.
http://www.linkedin.com/answers/business-operat...

Re: Naming This Just Got Really Interesting I Think

Jacob Morgan — Sat, 07 Jun 2008 20:45:47 -0000

Ji John,

interesting idea. however, how much value do you really see in something like this? with free tools such as twitter, linkedin, email, etc. why bother?

Jacob

Re: Are Your Affairs In Order

Jacob Morgan — Sat, 07 Jun 2008 20:48:12 -0000

congratulations john! i am actually launching my company soon, we have a beta users at the moment and it is certainly exciting. you are correct thought, i am definitely thinking 100 miles an hour. I think it's important to have someone that can keep you in line.

I'll check out the affair organizer.

Jacob

Re: The Ultimate Social Marketing Question

Jacob Morgan — Sat, 07 Jun 2008 20:53:20 -0000

Hi John,

I think people need to realize that a community doesn;t have to consist of 1000 people, a community begins when you have just a few people (or even 1 person). It's the quality not the quantity of the relationships that matter.

on a separate note, guy kawasaki recently did an interview where he said he think social networks should start charging a monthly subscription. I decided to ask the question on linkedin and have received around 60 responses. so i think another crucial social media question is, would you pay for it?

the post below gives my reasons for why i think social networks should not charge, it also links to the linkedin question i asked, check out a few of the responses, they are quite interesting.

http://www.jmorganmarketing.com/should-social-n...

Re: Blog and Ping Facebook Style

Jacob Morgan — Wed, 25 Jun 2008 03:20:40 -0000

hi john,

interesting post, i didn't know you can attach your rss feed to your notes, i've just been manually pasting a link in there this whole time which then takes people to my blog. you're saying i can just automate all of this?

thanks,

Jacob

Re: Who Am I Really

Jacob Morgan — Tue, 08 Apr 2008 13:52:42 -0000

Hey Chris,

Great post. We have only connected through twitter but I feel like I know you a little bit better than chat buddy. I share similar passions that YOU do and really hope to connect with you in person in the near future. Have a fantastic birthday Chris.

Jacob

Re: What I Want a Social Media Expert to Know

Jacob Morgan — Tue, 15 Apr 2008 11:16:39 -0000

How about being active in the social community offline? Sure social media is great, but I think it's the offline interactions that really matter. This means that the "expert" should be actively engaged in offline events. This also means that the person overseeing the community should begin to build some sort of offline relationships with the community memmbers.

Re: Make Your LinkedIn Profile Work for You

Jacob Morgan — Mon, 19 May 2008 19:46:42 -0000

hey Chris, great post I wrote a post called 15 ways to market yourself on linkedin that you might enjoy. check it out
http://www.jmorganmarketing.com/15-ways-to-mark...

Hope to see you again at an upcoming event!

Jacob

Re: YahooGroups vs Google Groups

Jacob Morgan — Tue, 17 Jun 2008 14:51:17 -0000

makes complete sense, findability is huge. this is why so many companies are now trying to go after "SEO." There's no point in having a great product, service, or group, if nobody knows you exist.

Jacob

Re: Writing Email That Gets Answered

Jacob Morgan — Thu, 26 Jun 2008 03:00:36 -0000

great post chris, im sure many of use have been guilty of a few of those things. i myself have definitely used "quick question" before i launch into my diatribe :) by the way did you know you have a tiny smiley face on the bottom of your page?

Re: Zoho Show 2.0 Launches Today

Jacob Morgan — Thu, 26 Jun 2008 03:02:15 -0000

hey chris,

i use several of the zoho tools already and i am definitely a big fan of their products, especially their crm solution. i will be sure to check out zoho show. do you use any other of their products?

Jacob

Re: 50 Ways Marketers Can use Social Media to Improve Their Marketing

Jacob Morgan — Mon, 14 Jul 2008 23:51:44 -0000

this would be great to show to company executives that usually say "how can my company use social media?" just slap down these 50 reasons and then ask them if they have any questions :)

Re: Great PR Manners Go a Long Way

Jacob Morgan — Tue, 19 Aug 2008 02:55:04 -0000

hey chris,

it's refreshing to read things like this form folks that actually take the time to glance at your blog and find out a bit more about you before they begin spamming you. i get a bit irritated when i received an email like:

"Hi jacob thought you would like this

(pasted press release)"

kudos to Scott!

Re: You Cant Just Have Peanut Butter

Jacob Morgan — Thu, 30 Oct 2008 00:54:50 -0000

im confused,

you said you're in such violent agreement with kd paine regarding measurement but kd paine according to her blog is in "violent agreement" with Jason Falls regarding a post called "what is the roi in social media" in which jason makes it clear that you cannot measure social media in THAT way,

just trying to give you a hard time chris :)

http://www.socialmediaexplorer.com/2008/10/28/w...

i dont think we are going to be track the business return of social media 100%, we can track metrics like comments, page views etc, but you cannot quantify conversations, what if you only get ONE comment, but that one comment ends up changing the way your business functions, or the way you're product is built. if you use the amount of comments to judge success you make be cutting yourself short.

just my 2 cents

Re: Guest Post- How to Keep Your Conversations From Turning Into Broadcasts

Jacob Morgan — Fri, 31 Oct 2008 13:21:31 -0000

@Melissa

In my case I try not to follow everyone. I mean it's great that I have almost 800 followers but there's just no way for me to keep up with the "stream" if I follow all of them. I do respond to every @ and dm that I get and every once in a while I mix up the group of people that I am following. thanks for the comment

@Maria

thank you for the kind words, im glad you enjoyed it. i consider broadcasting synonymous with traditional media and conversations synonymous with social media. when people start treating social media like traditional media- you are correct- it kills! thanks for the comment

@Dominick

I would suggest adding a little more than just a thank you. It's great that you are receiving all these comments and I know it's tough to respond to all of them, but if there is another little tidbit or piece of value you can add while responding to comments, then you should add it.
To encourage guest posts, just ask. write a post on your blog offering the guest post opportunity, tell people about it on twitter. etc. Even if you get one (which is what I started with) go for it, eventually you will get two, then 4. In fact, since you're running promotions, why not create a contest around guest posts on your blog? You'd be surprised how much people want to share...just ask :)

Re: Guest Post- How to Keep Your Conversations From Turning Into Broadcasts

Jacob Morgan — Fri, 31 Oct 2008 13:24:20 -0000

uhoh, Kim = troublemaker, look Kim, I told you I don't have your money ok?

thanks for commenting kim and glad you have such a positive impression of me, means a lot! thanks for stopping by :)

Re: Guest Post- How to Keep Your Conversations From Turning Into Broadcasts

Jacob Morgan — Fri, 31 Oct 2008 13:35:48 -0000

FYI The twitter link above points to @Jacob which is incorrect, if you want to follow me on twitter it's @JacobM, Chris will fix this shortly :)

my twitter:
http://www.twitter.com/jacobm

Re: Guest Post- How to Keep Your Conversations From Turning Into Broadcasts

Jacob Morgan — Fri, 31 Oct 2008 18:01:20 -0000

@Brett

ya it can be difficult but let's be honest, in order for social media to work you have to spend the time and effort it takes to interact and talk with everyone. You really need to work hard, you can;t just create a twitter account or a facebook profile and expect that everyone is going to flock to you. you MUST provide value and YOU must interact with everyone that is willing to interact with you. some people arent willing to put in the time, and they fail.

@Laura

oh absolutely, I mean I can tell you who the top commenters are on my blog and I can tell you what they do. I have visited their sites, left them feedback and have always encouraged more interaction. I just spent 15 mins thanking all my new twitter followers and I am going to spend however long it takes to respond to all these comments and hopefully i will get to know you too. Knowing my audience also benefits the audience because in my line of work i come across people who are looking for different things all the time, i just recommended a designer to a new company because i knew the designer. if i dont know the audience i cant interact with them and i can help promote them.

@Elizabeth

ya the broadcast world is easy to get lost in. social media and in fact conversations in general can be overwhelming, it's a good thing I like to talk a lot :)

@Ed

Yep, you can;t build a tribe if you don't know who you're tribe is. Of course there are always going to be some people who dont interact or who remain on the sidelines and that's fine. However there are always going to be people who have something to say, and you have to get to know them!

@Rebecca

great point. acting as a fascilitor and "connector" is also key. I just introduced one of twitter followers "a designer" to another twitter follower "who runs a company." I made the introduction and now they are off chatting about working together. The indirect conversation is also very important. As I have been monitoring the feedback on this post I have noticed a lot of the conversation spread, which is fantastic! great point rebecca!

@Dawn

yes the little things to mean quite a lot. the big things are easy to take care of but in order for social media to really work in your favor you have to look at the little things as well.

@Rob

I agree with you and I wish schools taught the importance of online brand building and creating a presence. instead educators scoff at platforms like twitter and many even condemn their use saying it's a waste of time. I would love to see a social media program in schools!

@Ezra

Good points, essentially your social media platforms, your posts, tweets, etc, starts out as broadcasts BUT they turn into conversations as people begin to respond to you. neglecting these conversations is not a smart thing to do. A broadcast does reach a large audience but is also easily ignored. think of television, car flyers, spam advertising. it takes 1 second for me to switch channels or hit the back button. blogs do facilitate conversation indeed but if YOU as the creator of the work are unaware of these conversations then that is a big oversight. that is why it is important to foster/create/grow conversations/communities whenever possible.
thanks for the kind words!

@Mari

the relationship is where it's at. It's funny because when we take them for granted. for example companies think of ways to squeeze money out of social media, well what if nobody ever talked about their brand or product? all of a sudden the perspective changes and it becomes "how can we get our users to talk to us" instead of "how can we make money from our users."

@Sarah

I agree, the whole "celebrity" issues is far too overrated. there are plenty of contacts I have that I would pick over the "marketing or twitter celebs" any day. by building a relationship you are selling yourself and selling yourself is more important then selling any type of product

@Karen

good point, the first things that comes to mind are the people that have their business cards flying at you out of a holster, i hate those guys. you might as well walk around with a megaphone!!

@Internet marketing for attorneys

oh absolutely. it is a lot of hard work and people don't realize it. i mean i just responded to every single comment i received on here right? now you can also run through a self filtering process, whereby you encourage people who post stuff like "great post thanks" to dive deeper into what it is they liked about it. this is the best source of data/information/feedback you can get and to neglect it is probably not the best idea. if you are receiving dozens of comments it will only take you an hour or so to respond. sure attorneys are busy, but then again so are the people who are commenting on your blog, and if they have taken the time to comment on your blog then you should reciprocate by commenting back to them.

@jbrotherlove

it will never work without the conversations, we're not build that way. humans desire contact/interaction/feedback. if we didn't care about this stuff then we would still be creating static sites in web 1.0

@Toma

you're very welcome. it's all about respect. you can't expect to succeed if you don't show respect, you are dealing with people not with dollar signs.

@Ari

hey great to see you on here as well :) that is a good point that you made. great idea for dj's and radio stations...anyone know any disk jokeys?

@Dali

thank you the kind words. i;m all about promoting people (and the content they write) when there is value in it. I'm more interested in connecting people together though and forming business relationships as that is usually more meaningful (for most people). For me, the best way to promote myself is to build relationships and to pump out valuable content.

@Dianne

you are very welcome. as a coach you are in a very powerful position to build relationships and connections. you are also on the forefront of helping educate businesses and individuals on social media. coaches are usually very relationship oriented people so social media provides a new unique outlet for them to connect.

PHEW!!!! THANK YOU ALL SO MUCH FOR YOUR COMMENTS, THEY MEAN A LOT. I HOPE TO CONNECT WITH ALL OF YOU AND GET TO KNOW YOU. IF I CAN HELP YOU PLEASE LET ME KNOW!!

Jacob

Re: Guest Post- How to Keep Your Conversations From Turning Into Broadcasts

Jacob Morgan — Sat, 01 Nov 2008 15:07:26 -0000

@Shelli

wow congrats on the awards, i have yet to go to yellowstone! im glad that you acted on the feedback that you received. a lot of people believe that listening is the key, but if you only listen and don't respond, then what's the point?

thanks for the comment!

Re: Guest Post- How to Keep Your Conversations From Turning Into Broadcasts

Jacob Morgan — Sat, 01 Nov 2008 15:09:07 -0000

@scott

glad i am now on your reader. i absolutely have to live up to everything i talk about. it's the practice what you preach approach and it's the only way to do business. glad you found the post valuable!

@Judy

you are very welcome and I look forward to connecting with you on all of the places you mentioned!

thanks again everyone!

Re: Guest Post- How to Keep Your Conversations From Turning Into Broadcasts

Jacob Morgan — Sun, 02 Nov 2008 13:03:52 -0000

@Frank

thanks so much for the kinds words, im glad you found the post valuable. it's very important to go outside of your community to comment and interact with people on other blogs, that's how you grow. i think a lot of folks are focusing all of their efforts on their own blog when in fact outreach is crucial.

@Faryl

thanks for the kind words! just checked out your blog, love the little graphic of you (or whoever it is) parachuting down, you should give her a laptop! or a "twitter gun" :)
You set out some great expectations and im sure your readers appreciate that. i like that you mentioned respect, which of course is very important. respecting your audience is what makes them come back and tell their friends, kudos to you!

thanks for reading and for commenting Frank and Faryl!

Re: Guest Post- How to Keep Your Conversations From Turning Into Broadcasts

Jacob Morgan — Sun, 02 Nov 2008 15:09:18 -0000

you are very very welcome. selfish is a great way of putting as well :)

glad you found the information useful.

thanks for reading and commenting!

Re: The Vital Importance of Links

Jacob Morgan — Tue, 04 Nov 2008 23:55:49 -0000

Hey Chris,

Links are also confirmations of relevancy. When the anchor text of a link is related to the relevant terms within the content of a page, links act as "connectors" of such relevancy. With that said, relevancy for a query starts "on-page" and gets confirmed by "off-page" factors. Even though Google is more of an "off-page" search engine, you just can't solely rely on links. Over optimizing this area can lead to trouble, so there has to be a balance. In addition, you need variations in regards to anchor
text terms for phrases you want to rank.

Final notes:

1) be cautious
with Pagerank. In terms of a metric for importance or even worse, relevancy. Treat it as a gauge of a page's popularity, with good and bad links coming in.

2) focus on internal linking of your SEO
target pages as a step to maximize the value of your incoming links.

The VALUE of the links is crucial too many people are concerned with quantity. This is just the tip of the iceberg.

Jacob

Re: The Vital Importance of Links

Jacob Morgan — Wed, 05 Nov 2008 01:24:03 -0000

problem is most people don't know how to calculate relevancy or value (need metrics and search engine data). the team i run doesn't rely on any of the free or public tools out there. that's why i work with the best damn technical seos on the planet :)

J

Re: Guest Post- Bears Buffalo and Broadband

Jacob Morgan — Fri, 07 Nov 2008 16:50:25 -0000

i think this is a great example of the power of the internet and social media. i am so happy that you have experienced such success and i hope you guys keep rocking out in yellowstone. i have never been but you can bet i will be contacting you when i visit :)

i love that you used the resources available to you to learn and educate yourselves about the different tools and possibilities out there. social media is a never ending learning medium and it seems like you have certainly come a long long way.

you have every right to be giddy, i would be too!

congratulations!

Jacob

Re: Search is Part of Social

Jacob Morgan — Wed, 10 Dec 2008 13:45:57 -0000

if folks want to learn about technical seo they can always visit our company site at http://www.hirank.com :)

i think social media strategy should start from seo, but ill have more on that in a post later.

Jacob

Re: 8 Marketing Bloggers to Watch in 2009

Jacob Morgan — Tue, 23 Dec 2008 21:00:36 -0000

congrats to everyone on the list, jason thanks for mentioned my blog on there as well, much appreciated :)

Re: Differentiating Between Blogger Relations and Sponsored Content

Jacob Morgan — Tue, 13 Jan 2009 15:07:16 -0000

hey chris,

im actually curious to hear your take on a post that david churbuck (vp web marketing at lenovo) put up around 2 months ago http://www.churbuck.com/wordpress/?p=2358

"If bloggers want to be accorded the same respect and gravitas of a professional journalist/writer then they need to abide by the same code of ethics. Journalists don’t accept money to cover stuff. Period. They may do that in some backwards nations, but not in the USA. Bloggers who join any sort of program that compensates them for coverage of any kind — positive or negative — openly disclosed or not — are, in my traditional ethical mindset, crossing the line."

Re: The most important Google Tool for businesses (that you probably have never used)

Jacob Morgan — Sun, 17 Aug 2008 19:35:41 -0000

robert,

this tool should be used as a benchmark at best. my colleagues have done extensive testing with the google adwords tool (and all the free seo tools out there). people should remember that it is not in google's best interest to give accurate information about anything. they gives us a few ballpark numbers to play with and we go crazy. the numbers themselves don't mean anything unless you compare them against other target words you are going after and even then the results are not always accurate. that being said the tool is better than nothing.

jacob

Re: The Superbowl of Startups

Jacob Morgan — Sun, 07 Sep 2008 14:27:04 -0000

robert,

please don't start propagating seo myths by stating that,

"Because until someone links to your site you won’t be found very high on Google, which is where 99% of your customers will come from (not from tech blogs like this one, Shipley’s, or TechCrunch). Having a site like Demo link to you can mean the difference between being on the first page of results vs. being far lower."

this is not how seo works, a simple link to your site won't mean much unless the quality and the relevancy of the link is evaluated. if demo or techcrunch are linking to 60 companies from the same page, then the google "juice" is not going to be much at all. I hate this garbage seo speak i keep hearing about, if you don't know seo then don't talk about it because most of the stuff i keep reading is pure nonsense.

j

Re: The Superbowl of Startups

Jacob Morgan — Sun, 07 Sep 2008 14:59:30 -0000

i know it's not a huge concern for startups but my point is that this how these "seo" myths get started and spread around the web. If someone doesn't know SEO then they shouldn't mention it, simple as that.

by the way i think SEO for startup companies is huge!

i'd be annoyed for not getting a permanent link as well

Re: Obsessing about new news

Jacob Morgan — Sun, 23 Nov 2008 16:08:07 -0000

oh come on robert, you're not still comparing your growth on twitter to that on friendfeed are you. don't you remember you were the default recommended user on friendfeed that's the reason you have experienced such "growth." Friendfeed recommended new users to follow you (along with loic/etc). why don't you watch the video allen from centernetworks made on this issue.

i'd love friendfeed too if it recommended every single new user to follow me.

J

Re: Hire a call center? Are you crazy?

Jacob Morgan — Wed, 06 Feb 2008 17:05:07 -0000

I believe more and more retailers are hiring call centers because many of them are seeing a decline in profits and are looking for ways to cut corners to save money.

Declining profits in my opinion, are due to misconceptions in marketing. Most marketers still think that you can target the masses and then just sick back and watch the money flow, you can't.

I'm curious to see how various company forums are going to react when they find out that they were trying to call an office in L.A. and got transfered to Bangladesh.

Re: Yahoo Really Does Live! Er, Yahoo! Live Lives

Jacob Morgan — Fri, 08 Feb 2008 17:12:27 -0000

I just took at peek and Yahoo Live and to be honest I wasn't quite sure what I was looking at. It's an interesting platform but I don't know what direction it is supposed to take. Is this a supposed to eventually become a youtube competitor?

Jacob
[link removed]

Re: Yahoo’s Letter to Shareholders; Don’t Sell or Hold-out for More?

Jacob Morgan — Thu, 14 Feb 2008 11:30:51 -0000

A great letter from Jerry, it definitely spells out a few key reasons for why Yahoo! didn't sell.

Re: Is News Coverage On The Web Becoming Like Consumer Packaged Goods?

Jacob Morgan — Sat, 10 May 2008 20:52:16 -0000

Scott and Adam, both of you make valid points. Just visit socialmedia.alltop.com and oftentimes you will see very similar headlines/posts covering the same topic. Of course not everyone that reads mashable knows about techcrunch and not everyone that reads techcrunch knows about rrw. So, of course, each individual source needs to find a way to provide quality relevant information to it's respective readers. Perhaps linking to an existing article and then adding on a bit of personal flare may not be a bad idea.

As more and more blogs and news resources emerge the amount of redundancy will increase. Alltop recently added in a litle 'X' button so that you can remove some of your rss feeds.

Compare the redundancy of information to the redundancy of advertisement. As more social media verticals emerge advertising will increase and increase. Perhaps eventually, advertising will begin to show less and less roi and companies 9web 2.0) will eventually be forced to change business models. Similarly, once more and more resources begin covering the same things, traffic will eventually drop and they will have to think of new ways to bring in visitors.

But I digress...

Re: Reader Poll: 35 Online Marketing Tactics for 2008

Jacob Morgan — Thu, 07 Feb 2008 16:25:35 -0000

Hi Lee,

I think the important question for 2008 is not so much what tactics you are going to use but who you are going to go after. Then once you identify your audience you can decide on the tactics.

[sigs are not welcome but your comment is!]

Re: Top Ten Online Marketing Tactics

Jacob Morgan — Fri, 08 Feb 2008 12:20:54 -0000

Hi Lee,

I do agree that blogging is definitely one of the more important factors. Consumers are already out there having conversations about specific brands, those conversations might as well be with the brands themselves.

People love to talk, especially when they know that someone is actually listening.

Jacob
www.jmorganmarketing.com

Re: WordPress.com and SEO Blogs – Love or Hate?

Jacob Morgan — Mon, 11 Feb 2008 20:06:53 -0000

I think this just goes to show that some people really don't understand what SEO is. Optimizing a page isn't the same as "fooling" google.

I agree it is just semantics but for someone just getting into blogging or SEO this sends a negative message.

Jacob

Re: SEO Tips for Public Relations

Jacob Morgan — Thu, 14 Feb 2008 12:37:06 -0000

Hi Lee,

I think another big problem with title tags is that companies oftentimes just list keywords in them. The keywords may be relevant but trying to target everything under the sun is just not an effective strategy in my opinion. Sure you can get traffic but that is useless without conversions.

I think people misconstrue SEO as a rankings tool, when in fact it is a marketing tool. Title tags should have a call to action, marketing message, and relevant keywords. So what if you can't squeeze every keyword in there.

The title tag of a page is like the title of book chapter. The only thing you accomplish by stuffing keywords in your title tag is SEO spam, and we all know what happens with spam.

Jacob

Re: 5 Lesser Known Google Analytics Features

Jacob Morgan — Thu, 14 Feb 2008 12:28:51 -0000

I have been using all of the tools mentioned above and I am really getting some added value from GA. Great post for people who aren't maximizing their GA value.

Jacob

Re: Pull PR – Combining SEO and Public Relations

Jacob Morgan — Tue, 11 Mar 2008 12:17:22 -0000

Hi Lee,

Inherent with the optimization and use of social media platforms is the issue of spam. As social media platforms continue to expand into other verticals marketers are going to be left with 2 choices.

-target as many people in as many platforms as you can
-focus on the niche platforms

Either way there is not going to be a way to stop the continuous influx of spam. This, I think, is the real problem. But of course, this is another topic :)

Re: 5 Tips on Social Media Advertising

Jacob Morgan — Thu, 27 Mar 2008 14:46:01 -0000

Hi Dana,

I think it's important to note that marketing and advertising through social media should not be the end result goal of any company. Social media's primary focus is to build quality relationships with people. The reason that Squidoo can show ads on their lenses is because the revenue gets split with the users.

Does facebook give me money when I see one of their ads? No, and neither do many of the other companies. Look at myspace, that company has become a virtual spam haven because people keep recommending myspace as an advertising tool. Advertising on Social media platforms is not the right attitude to have in my opinion. If you are brand looking to engage in social media simply to shovel ads at people then please do us all a favor and don't even bother joining.

Re: Direct Marketing vs Social Media Marketing

Jacob Morgan — Thu, 17 Apr 2008 16:57:17 -0000

Hi Lee,

Direct marketing is a way to reach a select group of people to convey a certain message (of course many view it as spam, which is a problem). I think the key differentiator between direct and social, is that social media marketing is (or should be) based on relationships that you are building with your consumers. It's about getting to know and really understand your users. That being said I don't think the two need to be at odds with each other.

What if you built a social media constituency and then used your relationships to direct market to them? Of course it's not that simple, you would have to direct market in a way that doesn't seem spammy.

What if you used direct marketing to inform or build your social media marketing constituency? Send out direct marketing information letting your users know about the new social media group that they might be interested in.

ROI for social media is a bit trickier to measure, but as I mentioned during the dinner we had: think of all of the friends in your life, how much would you pay to keep them in your life? That is how we should be thinking about social media. Not about how much we can get but about how much we can give.

Direct marketing and social media marketing are only 2 aspects of marketing, what about SEO, what about PPC, what about PR? For a marketing strategy to be truly effective.
I would be curious to see an overall marketing strategy or case study, of a company that shows how it integrates all of these things into a complete overall marketing strategy.

great post Lee,

Jacob

Re: Site Re-Design? Call Your SEO Expert First!

Jacob Morgan — Tue, 06 May 2008 03:03:54 -0000

Hey Lee,

I have definitely been in that position before while I did work for Adobe. One day they decided to change all of their URL's from a keyword rich proper url to something completely different (e.g. store1 instead of adobe), just destroyed their rankings.

Enterprise clients and AM's really need to have an open line of communication about such things and perhaps it can start with some in house training to make sure clients understand what can and does affect seo.

Re: Interview: Guy Kawasaki on Alltop, Twitter and Blogging

Jacob Morgan — Tue, 20 May 2008 03:32:12 -0000

Hi Lee,

Great interview. Not sure I agree with Guy on charing people for Twtitter. I think you will find quite a decrease in usage if you do, especially since we are all used to using twitter for free. If twitter began charging, another service would spring up (jaiku, etc.) that would offer the same product for free. That's like telling google to start charging for gtalk.

If we are moving to the free economy then charging then why charge. The problem I think twitter had from the get go is that they didn't think about their business model. I'm not sure anyone envisioned it become so successful (thus far). But to start charging now, in hopes of increasing adoption and usage is quite frankly not a good idea in my opinion. Especially since so many people are not yet familiar with twitter.

What do you think Lee?

Re: Dell Social Media Interview with Richard Binhammer

Jacob Morgan — Tue, 09 Dec 2008 00:08:38 -0000

absolutely great interview Lee and Richard. I wish everyone could see this. i love that you consider roi as something more than a dollar sign and the fact that you bring up internet stats and say "why wouldn't you use social media?" is something all execs needs to see.

i tweeted this a few times, great job and thanks for sharing guys!