So why aren't newspapers moving to the web faster? It's the money. Advertising revenue online is such a different game that paper publishers are not finding it easy to switch. And who can blame them? Most every newspaper is quite profitable. It is not easy to cast off a profitable product for a brave new world -- no matter how end-user friendly. Print advertising pays the bills of that news staff. Online revenue, for most dead tree publishers, isn't up to that yet, even if you don't have to print a product. But the reality of declining circulation is forcing the issue.