Maybe it's the response or lack thereof on the part of the newspapers and Google. I tried to set up a print campaign for 5 newspapers, and only 1 responded. Google never responded to my customer service requests. http://blog.tovamedia.com/?p=3
Allong the lines of #2, education, I can't overemphasize the importance of embracing local university talent to establish a high tech culture. If your firm is large enough, establish a robust internship program to create a pipeline for local talent to be exposed to your technological environment. This will help generate buzz and excitement around developing a high tech hub.