Disqus - Latest Comments for Will Boyd

Re: Social Media and Business Ethics

Will Boyd — Mon, 02 Jun 2008 21:29:50 -0000

Good post. One question I have is "how optional is this business transformation you speak of?" You use the term "f you’re willing", but isn't the time coming when businesses that are unwilling to transform will become irrelevant? I'd love your thoughts.

Re: Us and Them: Living Life Unconventionally

Will Boyd — Mon, 12 Jan 2009 13:52:51 -0000

Great post! I'm always shocked at how much Them are willing to rely on everyone else for their safety and security. Us, on the other hand, know that, ultimately, we are responsible for our own safety

Re: Ping.fm / Uploaded Image from Nameless

Will Boyd — Tue, 24 Feb 2009 00:45:53 -0000

The start of that crack looks thhhhiiiiiiinnnnnn, but awesome.

Re: Social Media- Talk is Cheap for Businesses

Will Boyd — Fri, 21 Mar 2008 11:35:53 -0000

Good stuff. I am lucky to be a part of a community that "gets it." I go to Goddard College in Vermont. The PR guy at Goddard has basicaly given me and my company free reign to produce an organizational podcast for the college called Stories From Goddard. It has just started, but it is already a success! I don't know if it would have been very successful if it were left up to college staff, though. I think it gets a lot of strength from the fact that I am already a Goddard evangelist and that I am passionate about social media. I think there is something to be said for outsourcing.

http://storiesfromgoddard.com
http://www.willboydmediasolutions.com

Re: On Managing A Community

Will Boyd — Mon, 28 Apr 2008 08:55:34 -0000

I applaud your pro-active role in thinking about such positions for organizations. I imagine that such a position will be common place among thoughtful, engaged organizations in the near future.

My question would be about measurement. Is there any way for an organization to look at the level of engagement with the brand that the community manager is fostering? In other words, is the community manager creating better customers or just more customers? Is this even a valid issue to look at?