DISQUS

The web is changing the way buyers and sellers can connect. Never before have such powerful tools become available for precision marketing. It is important to note these technologies are only applicable to the B2B company - they do not track individuals, only companies.

The first and leading product in the category of tracking website Visitors is VisitorTrack, from netFactor (http://www.netfactor.com).

Websites can get thousands, or hundreds of thousands of Visitors. This leading application enables a user to ferret out the high-value business Visitors to a website based on their level of interest and activity. Then, detailed conatct data (names, phone, email address) is supplied to enable marketing outreach on a more targeted basis.

As a result, we can move from generating invisible clicks, and waiting for a few of those (less than 1%) who may fill out a form, to a process of sales and marketing that drives superior returns on the Internet marketing investment.

Neil -

Thanks for your leadership in this area. I am the CEO of netFactor. VisitorTrack is one of our products, as you've referenced above.

As the valuable real estate on a search engine page becomes ever more expensive, or altogether disappears, smart marketers are discovering the effectiveness of these kinds of tools to improve the return on Internet advertising investments.

As the first and leading application set in this space, one of the many differentiators in our offering for B2B marketing is a full integration with the top business contacts database.

What does this mean?

VisitorTrack provides the names, titles, address, telephone, and even email address of the specific executives at those companies who happen to Visit a website. Within a single product a User can easily view those Companies who are actively shopping for the very products they sell (without any Visitor registration), who self-identify as being most interested (through our behavioral tracking identifiers) and the names and contacts data for the person(s) who would be the most logical sales prospecting or marketing target.

Over and over we ask Clients and prospective Clients "Would you like to know about a Company who's looked at 10 - 20 -30 pages on your website, but left? And if you did, what would you do next?"

This is driving a whole new marketing approach that leverages the power of the web to connect buyers and sellers - at all stages of a sales cycle.

Thanks again

Christopher Jeffers

VisitorTrack - http://www.netfactor.com

Demandbase has followed others into this market. VisitorTrack was the first entrant, and fully integrates detailed profiles about a company visiting a website with contacts data - including Executive name, phone number, address, and email address. ISP's are automatically filtered out. HotLead email alerts are delivered in real time. The application offers several powerful behavioral profiling attributes to automatically separate high-value Visitors from others.

A great overview of some effective methods and tools for improving the performance of a website - as a sales vehicle, and/or as a platform for "lead capture".

There are many emerging products in the marketplace that can now provide various levels of information on anonymous website Visitors. So far, VisitorTrack seems to provide the most advanced set of features and detail: Companies, contacts - even email addresses. It does so without any visitor registration.

These Visitor Tracking products can then be used as sales lead generation or marketing intelligence tools. The real power of these applications lies in their ability to uncover information about companies who are actively seeking products through the Internet. Then, to track these visitors behaviorally when they visit a website to identify those who indicate the highest propenisty to buy.