Absolutely Kimberly! I check the unit price anytime the bigger price makes me pause and wonder if I *really* need this name brand or this particular version. Then i'll get down to the fine print on the stock price and start comparing down to the unit price between different packages.
I don't think my wife can be bothered to take the time out to do that though, she's not so good at math. :-)
I talk smack about Apple all the time, poking fun of them on geeknews from time to time, then turn around and buy APPL stock....and make money from it. I haven't figured that one out yet. :)
I think I should stop one or the other before Karma catches up with me.