http://disqus.com/people/1d1257c28f950aa0d48eb09a276101f7/enTue, 04 Nov 2008 11:28:49 -0000http://washingtonindependent.disqus.com/palin_releases_medical_history_letter/#comment-3488354As PR professional (I know, it's an oxymoron), the timing of the release is a red flag. In PR, you release good news early so it can get coverage over a length of time. For example, publicly traded companies release good news on a Monday or Tuesday so the trade press and dailies can pick it up, contact the company for comment, and report on it fully, and the markets have time to absorb it and hopefully drive your stock higher. With any luck, you can get reporters to do follow up so you maximize coverage and positive impact on your stock. They release bad news after the markets close on Friday, so reporters have little time to seek comment before execs go home for the weekend, and hope that nobody follows up on Monday. The fact that Palin released incomplete records (which she knew was far less than what the skeptics were looking for) the evening before polls opened suggests that she doesn't want to answer questions about what's not in the two pages she released. But in this case, it's not Friday and reporters aren't going to forget about it over the weekend. Essentially, she's thrown gas on the fire, which will just create more smoke...and where there's smoke, there's usually fire.Ken ZenTue, 04 Nov 2008 11:28:49 -0000