Disqus - Latest Comments for brian

Re: Understand what public relations can do for you

brian — Fri, 08 Feb 2008 13:48:33 -0000

Thanks for calling it out Jacob! I appreciate it...

Re: The 53,651 Meme — and the Silicon Valley geek echo chamber

brian — Thu, 18 May 2006 09:10:32 -0000

I'm in Silicon Valley, and I wear floaties to work every day so I don't drown in the tech bath water.

Truly this Web 2.0 phenomenon has spiraled into several camps. There's the dotcom 2.0 and then there's Web 2.0 as the idea of evolving beyond static to interactive design; implementing all of the available new tools and philosophies to more effectively engage visitors/customers and communicate with them.

Truthfully the Techcrunch crowd is the lunatic fringe, but they can help any start-up gain momentum for interacting in the realworld. If you're marketing a site/solution, remember who your ultimate audience is and reach out to them through "their" channels of influence.

Re: VentureBeat is back

brian — Fri, 01 Sep 2006 21:58:10 -0000

Matt, how sweet it is to have your own RocketBoom...ok ok, had to inject some humor in light of the situation, but seriously you got everyone talking and to have the biggest and brightest call VentureBeat a "daily read" has got to make everything alright in your book! Congrats...looking forward to reading.

Re: VentureBeat Launches

brian — Fri, 01 Sep 2006 22:14:28 -0000

Matt...Stewart Alsop, Danny Sullivan, Tom Foremski??? Way to go!

Re: BuzzLogic wants to identify influential blogs, raises $1.5M

brian — Fri, 29 Sep 2006 00:17:52 -0000

Hey Matt, I spent some time with Rob and Todd yesterday at DEMO. I really think they're on to something here. I have an internal team trying to do the same thing manually, and I can't wait to get on their BETA.

Re: The best of Office 2.0

brian — Fri, 13 Oct 2006 20:22:44 -0000

Hey Jeff, nice post. It was good to see you there and congrats on Teqlo. It was a great event!!!

Re: Mercury News cuts 101, as advertising income plummets

brian — Sat, 21 Oct 2006 11:39:22 -0000

It's sad and I hope they're looking at tapping the Valley's best and brightest to help them stop the bleeding and explore new ways to generate revenue - especially since the economy is encouraging businesses to loosen the purse strings again.

Re: Press Release Optimization and Blogger Relations

brian — Wed, 09 Aug 2006 15:22:55 -0000

Hey Lee, great summary! I was there as well...

I'm part of the Socialmediaclub.org and the whole movement on SEO PR and new press release templates. I think you're participation in the forum would be huge and very welcome!

Re: PRSA T3 Conference Wrap-up

brian — Sat, 13 Sep 2008 14:01:16 -0000

Hey Aaron, thanks for being there and thanks for sharing your thoughts. Truthfully, I had an entirely different presentation to share strategies based on listening and how to create campaigns based on the metrics we deemed important. However, it was recommended that I start by sharing the tools and techniques for capturing real world data that either shows you're successful or you're not. I've spent several years interviewing companies on the metrics they're using for social media, so I have to disagree with you when you say that this is "already adopted by many social media practitioners." They're not benchmarking traffic, activity, perception, or authority to specific points in time or against their competition. They may be doing this personally, but not for the businesses they represent. It's just not happening out there on a consistent or widespread basis. And yes it's manual. It has to be if you want to uncover accurate and incontestable numbers for which to prove efficiency and effectiveness to upper management. I've been working with a development team to create a solution that automates this because the only tools that are available automate some listening, but only for responding or tracking, not for measuring. Regarding your point that you "hoped to hear more about how to actually develop the strategy with measurement in mind," we can talk about it any time you'd like...in fact, I'll write a post on it as soon as I wrap up this book...one, how to measure, to how to develop strategies based on key measurement criteria. Let me know if there are other things you'd like to see covered and I'll add it to the outline. Thanks again Aaron.

Re: Everything on this Vista PC is an Afterthought

brian — Tue, 21 Aug 2007 09:12:24 -0000

Zoli, what an experience! I share in your pain. I went from PC to Mac (which I love). I added Windows back into the fold when Sony released the TX subnotebook line b/c I was tired of lugging around a big beautiful notebook with me from conferences to events to meetings.

Unfortunately we bought two machines running Vista. We experimented by installing XP on one and learning to live with Vista on the other. The XP machine runs like a champ...fast, responsive, friendly to most programs. The Vista machine has cost me in time MUCH more than it cost to buy the notebook. I upgraded RAM, uninstalled (manually) many useless processes, applications, and that's just to have it function decently. I do have to say that the SP1 beta update that's floating around made a big difference. But, when the new 12 inch macbook comes out, you can bet that this TX is going on craigslist.

Re: Search, PR and Social Media Blogs

brian — Thu, 12 Oct 2006 14:57:41 -0000

Lee, thank you. I feel special ;)

Re: A Soliloquy: The Language of Social Media

brian — Sat, 13 Jun 2009 12:19:15 -0000

@macofearth...in your definition, I think we qualify b/c of the inclusion of five cast members.

FWIW, I went with this one though...an act of speaking one's thoughts aloud when by oneself or regardless of any hearers. Or, a part of a play involving such an act.

Stay tuned for the next part...

Re: Unveiling the New Influencers

brian — Wed, 08 Jul 2009 10:45:37 -0000

Thanks Wendy! Will update.

Re: Unveiling the New Influencers

brian — Wed, 08 Jul 2009 10:45:55 -0000

Thanks Andy!

Re: Unveiling the New Influencers

brian — Wed, 08 Jul 2009 10:48:28 -0000

Nice Joe...the line still stands. I guess you could say that the distance between bullshit and wisdom is extended through through research, appraisal and experience.

Re: Unveiling the New Influencers

brian — Wed, 08 Jul 2009 10:49:16 -0000

Thanks Alecia, will add DNA13. Sorry!

Re: Unveiling the New Influencers

brian — Wed, 08 Jul 2009 10:52:18 -0000

Ivan, remember, people approach these posts at varying levels of experience and understanding. To truly be a resource, you have to write in a way that appeals to everyone.

Re: Unveiling the New Influencers

brian — Wed, 08 Jul 2009 10:53:25 -0000

Thanks Mike! Fighting...

Re: Unveiling the New Influencers

brian — Wed, 08 Jul 2009 10:54:08 -0000

What's missing? This post is actually serving as the foundation for something much more important. :)

Re: A Soliloquy: The Language of Social Media

brian — Sat, 13 Jun 2009 12:19:15 -0000

Re: Unveiling the New Influencers

brian — Wed, 08 Jul 2009 10:45:37 -0000

Thanks Wendy! Will update.

Re: Unveiling the New Influencers

brian — Wed, 08 Jul 2009 10:45:55 -0000

Thanks Andy!

Re: Unveiling the New Influencers

brian — Wed, 08 Jul 2009 10:48:28 -0000

Nice Joe...the line still stands. I guess you could say that the distance between bullshit and wisdom is extended through through research, appraisal and experience.

Re: Unveiling the New Influencers

brian — Wed, 08 Jul 2009 10:49:16 -0000

Thanks Alecia, will add DNA13. Sorry!

Re: Unveiling the New Influencers

brian — Wed, 08 Jul 2009 10:52:18 -0000

Ivan, remember, people approach these posts at varying levels of experience and understanding. To truly be a resource, you have to write in a way that appeals to everyone.

Re: Unveiling the New Influencers

brian — Wed, 08 Jul 2009 10:53:25 -0000

Thanks Mike! Fighting...

Re: Unveiling the New Influencers

brian — Wed, 08 Jul 2009 10:54:08 -0000

What's missing? This post is actually serving as the foundation for something much more important. :)

Re: Unveiling the New Influencers

brian — Thu, 09 Jul 2009 11:31:10 -0000

Basically I mean that tastemakers have always been influential. The difference is that we can now identify and potentially reach them as a result of the social web. Thanks for pointing that out...will clarify.

Re: The Conversation Prism v2.0

brian — Thu, 09 Jul 2009 11:45:31 -0000

Adding Posterous to the lifestream section...

Re: Collecta Turns Internet’s Ocean of Data into a River of Real Time Information

brian — Sat, 11 Jul 2009 10:32:22 -0000

Mariana, even though Facebook switched the option for users to share updates with "everyone," not just those within their social graph, the stream is still unavailable to developers. This means that you are right, we don't have a search engine for conversations in Facebook (outside of the social graph) - at least not yet. In the meantime, search.peoplebrowsr.com allows you to search keywords within your social graph today. However, I do agree with you. Conversations on FB are richer, deeper, and more fulfilling.

Re: The Internet is More Biology Than Technology: The Top 10 Ways to Monetize Twitter

brian — Sun, 12 Jul 2009 10:23:44 -0000

Tim, excellent comment. There is also concern that Twitter is leading to hasty, unemotional responses - because we move to quickly to truly feel what passes before us. (I am no in this camp, but there are interesting studies out there.)

Re: Demented And Sad, But Social

brian — Sun, 21 Jan 2007 01:42:04 -0000

Rock on! First, huge points for the Breakfast Club reference. Truth is that "social" is what's truly sparking the controversy here. PR has enjoyed the ability to hide behind so many tools in the past, and now finally, social media is forcing the evolution of an age-old trade. We can no longer hide behind the BS of hype and snake oil. PR must now engage with people directly, and in order to do so, must be the â€œpeopleâ€ they want to reach, not just a faceless machine.

Re: Resources for New Media and Social Media PR

brian — Thu, 31 Aug 2006 20:01:09 -0000

Hey Lee, can't forget PR2.0 - http://www.PR2point0.com ;)

Great list and as always, another helpful post!!!

Re: Resources for New Media and Social Media PR

brian — Fri, 01 Sep 2006 10:15:41 -0000

Lee, you're awesome...and that blogspot evolution to pr2point0.com has been a long, but assured process. ;)

Re: Blogger Relations 101

brian — Fri, 06 Oct 2006 14:51:25 -0000

Lee, first I wanted to commend you on pulling together a killer link list for this subject.

Second, I wrote the two posts at Blog Forward, "Building a Bridge Between PR and the Blogosphere" and "Finding Bloggers in Your Market," as a way of helping new and veteran PR pros learn how to expand their value. I'm working on the 4th and 5th installments right now, which are "Effectively reaching bloggers" and "Monitoring for resuts."

Thank you again for pulling this post together!

Re: Search Marketing Links 102206

brian — Tue, 24 Oct 2006 10:44:09 -0000

Thanks Lee! I'm working on #5 and 6 right now...

Re: Why Use Social Media With Your Press Release?

brian — Wed, 01 Nov 2006 12:34:22 -0000

Lee, again, another great post. Thanks for keeping this important topic in the spotlight. Here's a related post for your readers as well - and thank you for an insightful quote.

Re: Recommended Online Marketing and PR Reading List

brian — Wed, 14 Nov 2007 23:32:57 -0000

Thanks for the mention Lee!

Re: Bulldog Reporter Advanced PR Technology in Practice

brian — Sat, 01 Dec 2007 11:13:20 -0000

Lee, thanks for including me in the post. It was great to finally meet you in person. I was hoping to find you afterward to buy you a drink and catch up!

Re: Bulldog Reporter Advanced PR Technology in Practice

brian — Sat, 01 Dec 2007 22:22:12 -0000

Thanks Lee! Yes, next time. Looking forward to it.

Re: Five New Twitter Tools You Should Know

brian — Tue, 06 May 2008 00:29:52 -0000

Lee, thanks for keeping on top of this stuff and helping point people in the right direction!

Re: 7 Ways to Successfully Pitch Bloggers

brian — Tue, 20 Feb 2007 15:24:16 -0000

Ken, excellent list! Here are a couple more for the discussion…

Remember that no two bloggers are the same. Remember their preferences so that you work with them in a way that is productive and respectful of their time.

Also, don't underestimate bloggers by assuming that if you send them free products, that you are guaranteed positive coverage...

Re: PR Shop Edelman Forms Online Content Creation Unit

brian — Fri, 25 Apr 2008 17:47:55 -0000

This is a very "official" move that should inspire the industry to evolve a new branch in this direction. When I'm not blogging, I also run a PR agency (FutureWorks PR) and I build a full video and audio recording studio in our Sunnyvale HQ specifically for this purpose. We've been working with talent to create original pilots and series to help clients tell their story in a more visual, human, and creative ways using the powerful and easily accessible online social video channels available to all of us.

Re: Wm. Marc Salsberry, Photographer to the (Tech) Stars

brian — Wed, 15 Apr 2009 01:39:01 -0000

Thanks Scott...appreciate the shout out. Marc is a friend and a great photographer. He's one of the very few people I actually let shoot me ;)

I don't get to as many events as I used to since shooting the rise of 2.0 over the last 3-4 years, but I do have at least the last few chronicled here: http://www.flickr.com/briansolis . I originally set out to capture the essence and soul of not just Web 2.0, but also what I called "the social economy" - the people collaborating and competing to define the next web. I noticed contrasts in who they were online and IRL and I made it a mission to capture their true Web stature, brilliance and the associated electricity of each event to share with the rest of the world. It's the reason why I started bub.blicio.us in addition to PR 2.0. I would be nowhere without the help and inspiration of good friends Thomas Hawk, Scott Beale, and Lane Hartwell who were there at the very beginning. Cheers everyone, hope to see you soon.

Re: Scoble Is So Right About Kara Being SSSSSOOOOO Right About Silly Facebook Apps!

brian — Fri, 12 Oct 2007 09:16:33 -0000

You're absolutely right. What's the average age of a Facebook employee?

So far I've only installed, and used, business or personal brand-focused applications.

One thing that did resonate with me at the Graphing Social conference was a quote from Jeff Nolan, "Regardless of the app, it's extending the brand into a venue where it didn’t have a presence before. It’s not about advertising or functionality right now. The widget is an ad for the brand. It takes the brand into a new medium where people, a lot of people, can be exposed to it."

Re: Kara Visits The Lobby in Hawaii

brian — Fri, 26 Oct 2007 09:36:46 -0000

Thanks for shooting some video while you're there! I do agree with he sentiment about the Facebook deal as well.

On the other hand, Ning's $44 million round also had people questioning the return of the bubble.

Things are definitly feeling a bit http://bub.blicio.us !

Re: Slide Gets Big Funding?

brian — Fri, 18 Jan 2008 10:05:48 -0000

Hi Kara, any update on this?