DISQUS

What's missing? This post is actually serving as the foundation for something much more important. :)

Thanks Mike! Fighting...

Ivan, remember, people approach these posts at varying levels of experience and understanding. To truly be a resource, you have to write in a way that appeals to everyone.

Thanks Alecia, will add DNA13. Sorry!

Nice Joe...the line still stands. I guess you could say that the distance between bullshit and wisdom is extended through through research, appraisal and experience.

Thanks Andy!

Thanks Wendy! Will update.

@macofearth...in your definition, I think we qualify b/c of the inclusion of five cast members.

FWIW, I went with this one though...an act of speaking one's thoughts aloud when by oneself or regardless of any hearers. Or, a part of a play involving such an act.

Stay tuned for the next part...

@macofearth...in your definition, I think we qualify b/c of the inclusion of five cast members.

FWIW, I went with this one though...an act of speaking one's thoughts aloud when by oneself or regardless of any hearers. Or, a part of a play involving such an act.

Stay tuned for the next part...

Hey Aaron, thanks for being there and thanks for sharing your thoughts. Truthfully, I had an entirely different presentation to share strategies based on listening and how to create campaigns based on the metrics we deemed important. However, it was recommended that I start by sharing the tools and techniques for capturing real world data that either shows you're successful or you're not. I've spent several years interviewing companies on the metrics they're using for social media, so I have to disagree with you when you say that this is "already adopted by many social media practitioners." They're not benchmarking traffic, activity, perception, or authority to specific points in time or against their competition. They may be doing this personally, but not for the businesses they represent. It's just not happening out there on a consistent or widespread basis. And yes it's manual. It has to be if you want to uncover accurate and incontestable numbers for which to prove efficiency and effectiveness to upper management. I've been working with a development team to create a solution that automates this because the only tools that are available automate some listening, but only for responding or tracking, not for measuring. Regarding your point that you "hoped to hear more about how to actually develop the strategy with measurement in mind," we can talk about it any time you'd like...in fact, I'll write a post on it as soon as I wrap up this book...one, how to measure, to how to develop strategies based on key measurement criteria. Let me know if there are other things you'd like to see covered and I'll add it to the outline. Thanks again Aaron.