Disqus - Latest Comments for Zena Weist

Re: Geeks, tweeps and entrepreneurs knock Highlight Midwest out of the park

Zena Weist — Wed, 05 Nov 2008 13:15:49 -0000

Great summary post of Highlight Midwest! Thanks for sharing the rest of the blog coverage from other attendees.

Thanks for sharing Lava Row's socmed insights. You're big share mentality is one of those amazing midwest qualities that help start-ups thrive!

Re: hmm.. facebook apps and bandwidth

Zena Weist — Wed, 03 Oct 2007 09:18:14 -0000

I think socNET is the term. Agree with your fb comments. I've found more business contacts via fb than LinkedIN.

In fact, fb got me to start blogging. I have lurked and posted comments for about 6 years but in my past and current jobs, blogging was/is against policy so I felt gagged. I got over it and am enjoying the sounding board and working through tagging, etc.

I'll see you on fb.

Re: Average Twitter Age - Demographics

Zena Weist — Sat, 13 Dec 2008 14:34:59 -0000

Thanks for the mention, it's great to see that the average age for Twitter is trending in 30s on a measuring services like Quantcast.

Re: Are you a KC Blogger, Tweeter, Podcaster?

Zena Weist — Tue, 29 Apr 2008 10:21:54 -0000

Great idea, Jeff! I'm over the top active on twitter, my id is: zenaweist, follow me and I'll follow you back. I have a socnet blog: http://nothingbutsocnet.blogspot.com/ and am currently working on the client side in online brand marketing.

Re: Are you a KC Blogger, Tweeter, Podcaster?

Zena Weist — Sat, 24 May 2008 15:25:50 -0000

KC TweetUp 5:30 on 5/30 at Barkley's deck, 1740 Main, w/ special guest @QueenofSpain. Hope to see you all there!

Re: Social Media KC Meetup

Zena Weist — Fri, 25 Jul 2008 16:21:07 -0000

Thanks for scribing, Jeff. Love the "binky" call out :)

Re: Willy Wonka Marketing

Zena Weist — Mon, 02 Jun 2008 18:09:25 -0000

I was "SantaGaryVee"ed this weekend!

Much to my surprise and delight, I received @garyvee's book, "Gary Vaynerchuk’s 101 Wines Guaranteed to Inspire, Delight, and Bring Thunder to Your World." I love Gary Vee's love of his brand, it's contagious. He delights his customers and prospects because his passion isn't show, it's part of his being - you can't make that zest up!

Re: More on brands that get it

Zena Weist — Tue, 12 Aug 2008 23:48:46 -0000

Thanks for this summary post, great tips for all of us. I appreciate the mention as well, but even without it...this consolidated resource is so very relevant to companies looking to engage on twitter.

Re: A few questions for companies to consider as they join Twitter

Zena Weist — Mon, 25 Aug 2008 16:03:30 -0000

Would love your thoughts on how companies are combating brandjacking on Twitter. How are the companies or Twitter helping to ensure that when a customer reaches out to a company on Twitter that the customer's account information isn't getting into the wrong hands, etc.?

Re: Community sourcing evolves to the brand level

Zena Weist — Wed, 19 Nov 2008 10:39:03 -0000

Thanks for expanding on the community sourcing concept, Ken. You tapped a key differentiation point for brands that understand community sourcing - both parties benefit.

We are all connected, we all gain by lifting each other up.

When brands really get community sourcing on the social web, their brand ambassadors do the heavy "source" lifting (provide ideas, promote/WOM, help other customers, SEO love, etc.) for them.

Re: Community sourcing evolves to the brand level | Web Business by Ken Burbary

Zena Weist — Wed, 19 Nov 2008 10:39:03 -0000

Re: http://gary.tumblr.com/post/78889102

Zena Weist — Wed, 02 Apr 2008 22:31:40 -0000

With ya, Gary. Out with the bad juju, in with appreciation and love. The idea is warming. Looking forward to being a part of the lovefest tomorrow. Where's that YouTube Hug video when you need it?

GPD08 on!

Re: 15 years at Microsoft, coming to an end…mixed emotions

Zena Weist — Fri, 21 Dec 2007 11:55:35 -0000

Looking forward to hearing about your new endeavor, Sean. Best of luck.

Zena

Re: PodCamp Midwest Mobile posts

Zena Weist — Mon, 18 Feb 2008 17:20:21 -0000

Love this format, thanks for sharing.

Re: The Continued Rise of Crowdsourcing

Zena Weist — Tue, 07 Oct 2008 14:35:29 -0000

Love the wisdom you share on crowd sourcing, John. Wondering what your thoughts are on a more granular term - community sourcing: community sourcing, or as Seth Godin would say in his latest book, Tribes, tribe sourcing.

Re: Automating Social Media Activity

Zena Weist — Thu, 20 Nov 2008 10:40:56 -0000

Timely post, John. Thank you! Found this through twitter today, as I rarely have time to get through my RSS feeds.

Anyway, I think the time saving tools concept is very valid. And there's some great tips here from you and the comments. I love the @tagthis tip from Russell.

I do not agree that auto-DMs on twitter fall into timesaving. IMHO, they are SPAM. When I follow someone, it's typically because they have chosen to follow me. I don't need an auto-DM from them. I don't even know them. For me, DMs are for 1:1 convos that shouldn't be broadcasted out as an "@". It should be personal (to me only) and worth my time. Appreciate me and what I bring to the table, get to know me before you seek me out individually. Use some basic DM skills to segment me at least.

Bottom line, if you are too time-starved to provide a personal DM, then don't shoot one out. Again, that's just my take.

Re: Your Blog This Weekend

Zena Weist — Fri, 31 Aug 2007 16:53:06 -0000

Thanks for the mic, Chris...

My mantra these days:
It's not reactive, it's not proactive - it's interactive.

Of course, there's a little bit of reactive and proactive in interactivity. You are talking with someone, you are reacting to the conversation, you can proactively take the lead on a topic, etc.- but the key is you are engaged in the discussion - you are interacting.

I say my new mantra to someone in a meeting at least once a day and I gut check myself on social networking next steps with it daily.

If you are only listening, if you are only shouting, if you aren't joining in to the conversation - it's not working and you'll hear about it from the influencers.

It's not how to control the influencers, the influencers control us.

Breaking down the silos to actually join in the conversation can be overwhelming to a company that is used to shouting proactively, listening and reacting when need be, but definitely not conversing.

Social networking isn't a sales channel, it isn't a marketing channel, it's not a PR channel, it's a relationship channel.

Can you truly build a relationship without a two way conversation?

Re: Personal Scalability

Zena Weist — Wed, 05 Sep 2007 23:48:55 -0000

As we all struggle with less sleep and more screen time, your thoughts/lessons learned (as so many have already stated) are timely and very valuable.

Your twitter insight - Director's Commentary...how very accurate! You nailed it - that's exactly how I feel about the golden nuggets I get from the likes of Scoble and Rubel. Hyper-brief snacklets that are apropos for the medium.

Using each medium to your specific needs, finding that blend that best suits you...good stuff!

Re: Help Send a Woman to College

Zena Weist — Fri, 19 Oct 2007 15:03:26 -0000

Now this is a good thing, something to converse about. Thank you!

Re: Speaking Advice from Twitter

Zena Weist — Wed, 07 Nov 2007 16:43:01 -0000

Talk about using the tools in hand on the fly to help with a presentation you are getting ready to roll with...good stuff, Brogan! As always, walking the walk in common sense, "look folks it's this easy" fashion. Thank yoU!

Re: For Those Who Pea on Social Media

Zena Weist — Fri, 21 Dec 2007 15:34:18 -0000

Peas on earth - thank you, Chris!

Re: Challenges of Social Media Types in the Workplace

Zena Weist — Thu, 10 Jan 2008 10:54:57 -0000

Excellent information, Chris. Everyone's comments are helpful as well. As Lauren, Ami and others have pointed out, showing your management how you are using the tools is key. Once they see the value, they understand you're not just surfing the 'net, playing scrabbleous or what not.

Also, I've found showing execs what our competition is doing is extremely helpful in solidifying funding for social networking opportunities.

Re: A Sample Social Media Toolkit

Zena Weist — Tue, 22 Jan 2008 15:01:11 -0000

Ah, Chris, you've done it again.

Your posts are always so helpful, timely and easy to understand. You've raised the bar yet again. Thanks so much!

Would love your thoughts on flock.

Re: Acknowledging All You Know About Social Media

Zena Weist — Fri, 25 Jan 2008 17:45:31 -0000

We are moving so fast to catch up with everything social that your post helps us stop and appreciate how far we all have come.

Re: Twitter Packs Goes off the Rails Quick

Zena Weist — Mon, 28 Jan 2008 22:09:09 -0000

The experience itself is winning out over utility right now. All the buzz, amazing. The socialness of it all, it's interesting to take in.

Re: Ads or No

Zena Weist — Fri, 22 Feb 2008 18:14:39 -0000

Thank you for asking, Chris. You are the best at walking your talk. That's why we love you, man.

Go for it, go for the advertising. We understand, we have grown up on OLA (online advertising), we get it.

We want you focusing on your content that we crave. With the advertising revenue, you'll be able to do that.

Again, thanks for asking. You never cease to amaze.

Cheers,
Z

Re: Jeff Pulver Launches PrimeTimeRewind

Zena Weist — Wed, 19 Mar 2008 12:10:10 -0000

Thanks for posting on Jeff's latest venture. I love the concept. The shows I want w/ the internet portability that I crave. I'm going to PrimeTimeRewind to login and take my own cube for a spin.

Re: 100 Personal Branding Tactics Using Social Media

Zena Weist — Mon, 16 Jun 2008 17:34:06 -0000

How very timely and relevant, thank you, Chris! When we meet again, some meal (breakfast, brunch, lunch or dinner) with great coffee or good wine - or hopefully both! is on me.

Re: Five Ways to Connect and Add Value

Zena Weist — Sat, 13 Sep 2008 13:17:26 -0000

Thanks for the succinct connecting points, Chris.

Great reminders to all of us as we work on connecting with value in mind, not volume. On point 1: When you show people that you have done your homework about them specifically (not just their business), you catch their attention and you may break through their "got ya on mute, even though I appear to be listening" filter.

Taking the time to appropriately connect others as you discuss in point 4, is a delicate art. Appropriate connecting equates to trust. If you are connecting folks for right fit sake vs YOU "know all these folks, see how big I am" sake, it's good ju-ju vibe greatness. And that greatness vibe is always good when it comes back at 'cha.

PS - Dude, the photo rocks!

Re: Thinking About Branding

Zena Weist — Wed, 19 Nov 2008 09:53:06 -0000

For me, the answer is in your last question with just a little twist: Harnessing customers'/prospects' perceptions, feelings, and opinions of our brand’s expectations by mastering delivery. Your brand pillars have to align with your brand's expectations or your customer becomes confused, feels jilted, and/or finds a better fit with another brand. If your brand doesn't align with expectations, you don't give your customer an experience to promote, you give them one to complain about or walk away from feeling as if they wasted their time and money.

We, as brands, set the expectations, we need to deliver on them. For instance, let's say one of your brand pillars is "customer focus" and your brand personality/message for that pillar is "simple and easy to do business with." If your product installation is a tedious 13 step process with 7 pages of "make me go to sleep" directions in 6pt type - how's your delivery jive with your brand message?

The misstep between reality and perception typically occurs when we, as brands, forget the customer's voice/response (expectation given the message we promoted) in our delivery.

Re: Social Media is No Place for Robot Behavior

Zena Weist — Mon, 29 Dec 2008 11:31:58 -0000

Agree wholeheartedly with Brogan on this. Auto DMs are worse than email spam to me because you are SMSing me and for me, my text messages are 1:1 convos w/ people I know.

If you want a relationship with me, get to know ME....oh, I forgot this twitter thing IS all about YOU and your monologue, forget dialogue/communication/chatting - continue shouting at me - yep, that will work. 1:1 medium using a mass blast tactic (email spam) - good luck with that.

Re: Post from the Comments- Passion is Fuel

Zena Weist — Mon, 26 Jan 2009 22:23:16 -0000

I really needed this shot in the arm today, I had one after another of "Dilbert passion sucking" seriously? moments at work today. Thanks for the timing Chris! Going to check out Jon's site now.

Re: My Advice to Publishers at the OReilly Conference

Zena Weist — Sun, 15 Feb 2009 19:25:30 -0000

Thanks for posting your TOC workshop. Nice soup-to-nuts explanation of social media and publishing. I hope the crowd walked away aware of the quality of content that had just been shared with them. I hadn't seen the @garyvee/conan spot - I was cooking dinner and listening/ half-watching your preso - and there they were eating cigars...hilarious! Gary is the perfect example of someone making a buck via socmed being his passionate, dirt-eating self - emphasis on self.

I'm wondering what the make up of the crowd was? Newbie online publishers? Offline traditionalist wondering what gives?... a mix of online/offline journalists????

Also, when can you share the joke you decided not to tell during the preso?

Re: The Business Of Social Directory Assistance

Zena Weist — Mon, 02 Mar 2009 11:35:58 -0000

Definitely a thought provoking post and follow up commentary. Social directory assistance - great term for socnet 411 or in some instances socnet 911.

Twitter truly is instantaneous community sourcing as well as are other socmed tools: FriendFeed, Brightkite, etc. My social online community is my default first source for information, recommendations, research, suggestions, advice - and of course, online conversation.

Re: Kids on the Web

Zena Weist — Mon, 20 Oct 2008 21:55:21 -0000

While I was on maternity leave with all my kids, they were sitting on my lap as I was checking emails, etc. so the web has been part of their routine from birth . We just put in D-Link SecureSpot last year due to a detour our then 9 yr old son took with pop-ups as he was doing research on chickens (aka chicks) for a school report.

Our 3 and 4 year olds go to specific kid-friendly sites with us right there. Our 10 and 8 yr olds surf disney, webkinz, nickjr, google for homework - heck, we look up random stuff all the time with them. It's their default source for news, info, local movies, ordering pizza, songs, games - their default period. We'll be watching TV and looking things up online in parallel, that's a lot of fun with Discovery Channel.

I think our 10 and 8 yr olds type better than my husband. They all know more about getting around the web than my parents. And their favorite quiet game is "wwwdotshhhhhhhhhhdotcom" :).

Re: Using Twitter for business networking and even finding a job

Zena Weist — Wed, 13 Aug 2008 21:43:39 -0000

I have a presentation coming up on online business networking. The organizers want me to focus on LinkedIn, however I'm leaning toward Twitter. Your post is so timely and relevant. Thanks!

Re: If Social Media Were a Sports Team, What Would the Lineup be?

Zena Weist — Thu, 20 Nov 2008 22:47:31 -0000

So glad you posted this! Love the idea of utility player - you find the gaps and fill accordingly. You have depth and breadth and can roll with the changes.

Re: Twitter Helped Me Steal Canada’s Greatest Natural Resource

Zena Weist — Thu, 20 Nov 2008 22:56:28 -0000

catching up on the post, given our chat last week. Now, I remember the tweets about your heart breaking when she was leaving on her visit. I just missed that it was Meg!

So happy for both of you! It's wonderful to know two incredible people - each whose eyes make a room warm up upon entering because their soul-filled joy glistens through - connect as you have! Thanks so much for sharing!

Re: Guide to Twitter as a Tool for Marketing and PR

Zena Weist — Wed, 21 Nov 2007 10:40:03 -0000

Thanks for the useful post. It captures the Twitter essence.

Re: Reader Poll: How do you use Twitter?

Zena Weist — Wed, 05 Mar 2008 11:03:05 -0000

Great idea, Lee. I check twitter first these days to see what the pulse of the industry is, news updates, how friends are doing, my local weather, etc.

In my twitter tribe, there's a nice blend of work/life comments. Glimpses into personal and professional experiences. Microblogging is instantaneous, continuous, and for me addictive. I love knowing the vibe of my network on several fronts: business, buzz, and personal stuff all the time.

Looking forward to seeing your results.

Re: Tweetpoll Results on Social Media Monitoring and Measurement

Zena Weist — Tue, 05 Aug 2008 13:57:36 -0000

When you asked the question yesterday I was virtually scratching my head, thinking I should DM you on your direction and didn't get to it.

Glad to see you were just proofing out your point about educating those stepping into the foray and nice touch weaving in Radian6's monitoring capabilities.

Great resource links at the end of your post, thanks Lee!