Disqus - Latest Comments for Darren Herman

Re: Publisher Trader: Managing The Ad Exchange Channel

Darren Herman — Fri, 02 Oct 2009 07:29:26 -0000

You are right, there has not been a lot of talk about the pub side reaction and opportunities. I think this will change in the next 6 months as a new crop of companies emerge as IMHO you rightly state. I'm advising one here in NYC ;)

Re: Ad Networks Talk Exchanges And Yield Optimization At Admonsters Event In London

Darren Herman — Wed, 15 Jul 2009 23:06:01 -0000

I'm very curious to see how this plays out in Europe vs. USA.

Re: Weekly Digest of the Social Networking Space: March 11, 2009

Darren Herman — Thu, 12 Mar 2009 07:43:33 -0000

Jeremiah, thank you for sharing.

It's fascinating to watch how facebook is transforming

Re: Testing Facebook Pages and $20 worth of SocialAds

Darren Herman — Wed, 07 Nov 2007 10:28:47 -0000

Jeremiah, is $20 going to give you a statistically valid sample to extrapolate enough data from to see whether or not Facebook will work?

Re: Where do you prefer your data? At home or on the “Web Cloud”

Darren Herman — Sat, 14 Jul 2007 11:33:45 -0000

Jeremiah, great post. I've been a long time lurker, but first time commenter. (Sounds like a radio show call in)

For me, having my data on the cloud is optimal. However, there are many valid security reasons why this can't happen to all industries. Personally, I wouldn't mind having my data flying through the air (pictures, music, documents, etc) but if I worked for a bank, I'd imagine that would never be allowed (at least within the next few years).

Security is a key driver of this initiative and eventually, we'll get to the point that this will happen for the business world. Is it in the foreseeable future? No, but certainly down the road.

It's going to happen for the consumer first.

Re: Social Media Press Release –What do you think?

Darren Herman — Wed, 23 Aug 2006 14:20:46 -0000

I really like the template you have created. I really think it's a fantastic idea but looks like there may be too much information crammed on one page. If you're serious about this, I would give more room for people to write facts, but other than that, it's a fantastic idea.

You can leave a lot off of the typical/standard release because thru del.icio.us and other websites, you can drive editors and writers to research.

Re: Ning.com…a Turning Point for PORN…Long Live Porn 2.0!

Darren Herman — Sat, 05 Jan 2008 20:57:53 -0000

Porn & Gambling push the boundaries of the 'net

Re: Time to Fade ‘Freemium’ and ‘Biz Dev’?

Darren Herman — Sun, 25 Nov 2007 15:38:55 -0000

No problem. Thought you might have found it relevant! Happy holidays.

Re: Sunday Catch -Up

Darren Herman — Sun, 22 Jul 2007 19:41:45 -0000

Max looks like he's learning how to soar high like his father. Cute :)

Re: Ten Days and Ten Great Things About New York

Darren Herman — Tue, 08 May 2007 22:41:42 -0000

So essentially, NYC is all about food?

Re: The Street.com and Wallstrip Form Partnership to Distribute Video Content

Darren Herman — Mon, 12 Mar 2007 13:51:07 -0000

Howard, congrats on the deal!

Re: The “Man on the Street” talks trends with Wallstrip

Darren Herman — Thu, 04 Jan 2007 11:33:21 -0000

Howard, thanks for the shout-out. I love the offline/online component of Webkinz as children especially love to touch and feel things. They need something tangible. Combine that with the power of the Internet (community), and you've got something absolutely amazing.

Re: Top Ten “BEST” Internet Acquisitions Ever…hmmm – “The WORST” list is easy!

Darren Herman — Fri, 24 Nov 2006 15:19:05 -0000

Thanks for the shout-out.

Anyway - this is certainly a good list but one I may disagree about in terms of the order and companies. AOL/Time Warner could potentially make the list - and what about AOL/ICQ? There are many others :)

Re: New Fund - Same Focus

Darren Herman — Mon, 10 Mar 2008 10:42:52 -0000

Congratulations guys- well deserved. Looking forward to watching the portfolio grow over time.

Re: Introducing Albert Wenger

Darren Herman — Fri, 29 Jun 2007 15:16:28 -0000

Congratulations! A virtual welcome to Albert...

Re: New Fund - Same Focus

Darren Herman — Mon, 10 Mar 2008 10:42:52 -0000

Congratulations guys- well deserved. Looking forward to watching the portfolio grow over time.

Re: Introducing Albert Wenger

Darren Herman — Fri, 29 Jun 2007 15:16:28 -0000

Congratulations! A virtual welcome to Albert...

Re: Monetizing Internet Radio With Music

Darren Herman — Tue, 09 Sep 2008 21:51:44 -0000

Payola anyone?

Re: Donor's Choose Conversion Rate

Darren Herman — Sun, 12 Oct 2008 14:12:42 -0000

Joe is correct in terms of putting a bit of code on the giving page.

Fred, I'm not sure why you think that analytics doesn't exist for measuring blogs/microblogs/etc. There are tons of analytics packages out there that could measure this - from the "Ferrari" Omniture to the "free" Google Analytics and everything in between. You can simply track this...

If you wanted to go crazy and create a custom dashboard for this, the guys over at VisualIQ(.com) would be able to do that and port any and all of the data and show it visually. If you didn't want something "custom", then you can get Tableau Software and look at it visually. Lots exist.

Note as well, you're looking at click based conversion. There is a whole other way to measure conversions in view-based, where the user doesn't click but within a specified window of time, they head to the site/page they saw marketed. Don't forget to count these...

Lastly, if you wanted to be extremely fancy, talk to the folks over at the Atlas Institute at MSFT, and setup Engagement Mapping as I'm sure you've got many marketing touch points.

Contact me offline for more. Back to Sunday football.

Re: Why real companies aren't really that cheap to build and why we'll always need VCs

Darren Herman — Mon, 27 Oct 2008 15:15:37 -0000

amen.

Re: Crowdsourced 2009 Predictions

Darren Herman — Fri, 02 Jan 2009 09:00:28 -0000

Nicely done Charlie!

Re: Silicon Valley’s brat pack is back

Darren Herman — Mon, 13 Feb 2006 07:31:05 -0000

Fantastic article - power to the youth.

Re: DPAC 2

Darren Herman — Mon, 27 Oct 2008 09:32:56 -0000

Alan, looking forward to the panel and meeting you.

Re: Fashion Week for my readers

Darren Herman — Sat, 06 Sep 2008 22:32:58 -0000

I totally agree with everyone. Showcase what the common person can wear.

Re: festive feathers

Darren Herman — Tue, 25 Nov 2008 22:50:34 -0000

I'm not a feather fan :) They belong on animals.

Re: Jennymay's Online Adventure - This is a group photo we took today at work for an...

Darren Herman — Sat, 30 Aug 2008 16:20:42 -0000

You guys are so cute.

Re: Jennymay's Online Adventure - This time next week we will be en route to Belize....

Darren Herman — Sat, 30 Aug 2008 16:21:11 -0000

I hear we're re-locating our offices there

Re: Jennymay's Online Adventure - Back to school for Chloe and Eamon! This pic...

Darren Herman — Mon, 15 Sep 2008 13:31:36 -0000

This is a great photograph

Re: I’m Joining AdaptiveBlue

Darren Herman — Mon, 17 Sep 2007 23:10:30 -0000

Best of luck! congrats on the new start :)

Re: What’s an Entrepreneur-in-Residence?

Darren Herman — Mon, 05 Feb 2007 12:58:50 -0000

Rock-on. Looking forward to the project you eventually cook-up :) Keep me in the loop!

Re: Archive of a couple older posts

Darren Herman — Thu, 15 Mar 2007 11:40:30 -0000

Andrew, great recap. Having an index of top posts is helpful as people like to see what you really find interesting on your own blog.

I did this on DarrenHerman.com to recap 2006 and it went over really well.

Great stuff!

Re: Irrational advertising exuberance and the pyramid of ad dollars

Darren Herman — Thu, 15 Mar 2007 11:44:50 -0000

What people do not take into account is frequency capping. If a site does 100MM pageviews, that's great, but many advertisers will want to frequency cap after 7 or 13 impressions per unique.

So, I'd argue that you need to take unique users and multiply that against a frequency cap to get your monetizable impressions.

Re: Stupid twitter

Darren Herman — Tue, 03 Apr 2007 20:03:47 -0000

So why'd you sign up?

Re: Forget advertising - is virtual goods the killer revenue model for Web 2.0?

Darren Herman — Thu, 17 May 2007 13:48:02 -0000

A fairly timely blog posting... :)

Re: Hanging out at the Virtual Goods Summit tomorrow…

Darren Herman — Fri, 22 Jun 2007 21:47:12 -0000

I've heard nothing but amazing things - is a report on the way?

Re: What every Web 2.0 entrepreneur should know about virtual goods

Darren Herman — Sun, 24 Jun 2007 19:46:10 -0000

Andrew, this is a fantastic recap. The 5-15% of users who purchase virtual goods have created a fairly large market, and I believe that the percentage will increase over time, if there is value to acquire.

Wish I was at the event!

Re: New Diner Dash: Entrenched casual game companies versus new casual MMOs

Darren Herman — Wed, 26 Sep 2007 09:51:14 -0000

Game developers who are using a layered strategy to enhance the games experience are going to become the winners. Looks like the folks at Diner Dash are taking steps in the right direction.

Looking forward to seeing you this week, Andrew.

Re: 5 things that make your social network monetize like crap

Darren Herman — Thu, 27 Sep 2007 11:39:04 -0000

Great post Andrew. Lets discuss at lunch.

Also, isn't your CPM the eCPM (effective CPM)?

CPM = Impressions * Clickthrough Rate * Price Per Click * 1000

Re: Quick professional update, and what an Entrepreneur-in-Residence actually does ;-)

Darren Herman — Sat, 05 Jan 2008 20:58:28 -0000

Excellent writeup. You left it wide open for a sequel...

Re: From analog dollars to digital pennies: The crisis in traditional media

Darren Herman — Tue, 08 Jul 2008 22:22:22 -0000

Andrew, long time, no speak. Your posts are fantastic.

I don't think that old media is going to die, but the model has to be fluid/dynamic and will change with time. Traditional distribution (a.k.a old disney) can dominate because of the value chain. I'm interested to see how the value chain evolves as digital permeates all media channels including tv, radio, ooh, print, etc. Just look at video games. There are gate holders, unlike most of the Internet.

Re: Are Web 2.0 startups wasting their time with Web 2.0 early adopters?

Darren Herman — Mon, 21 Jul 2008 16:02:41 -0000

I've been harping this point a long time - YES.

Re: Super Rewards and the leadgen side of Facebook virtual currency - can it last?

Darren Herman — Sun, 31 Aug 2008 00:35:58 -0000

I love how watching the co-reg/leadgen space of the 90s (and even today) is playing out in the social networking space for apps... history always repeats itself.

Re: A Mobile Weekend

Darren Herman — Sun, 27 Apr 2008 11:23:50 -0000

The mobile life is slowly but surely making it's way into the fabric of American Culture. Look back at this post in 10 years and laugh. I'm a bear now re: mobile advertising, but it will certainly evolve. I'm not sure what the difference between a mobile device and a computer will be.

Re: boxee blog » CES video pitches

Darren Herman — Sun, 04 Jan 2009 17:19:56 -0000

Very creative and smart. Love it.

I would vote for multiple people, but if only one, go Nate!

Re: It’s Semantic

Darren Herman — Mon, 26 Jan 2009 13:18:25 -0000

When the world understands this,
not just the early birds,
experiences will grow beyond what we can fathom.

Re: Hey Mike! Marketing Is Also About the Make-Up

Darren Herman — Mon, 24 Sep 2007 22:23:19 -0000

Douglas, congratulations on losing 10 pounds! The first 10 are the hardest, but keep it up :)

Re: Soft Launch: Welcome To Our Newly Redesigned Sites

Darren Herman — Sun, 22 Oct 2006 20:20:09 -0000

Looking good Rafat! Certainly took a doubletake!

Re: Google Buys DoubleClick For $3.1 Billion In Cash

Darren Herman — Sat, 14 Apr 2007 12:54:32 -0000

This was a nice blocking strategy from Google

Re: Announcing Our New Board Member: Larry Kramer

Darren Herman — Thu, 07 Jun 2007 10:49:39 -0000

Congrats to paidContent! Larry should be a welcome addition - lots of insight and experience!

Re: Coming This Evening: NYC Mixer at Hilton NY

Darren Herman — Thu, 07 Jun 2007 11:06:40 -0000

Will be there, looking forward to meeting everyone

Re: Save The Date: NYC ContentNext Mixer: Dec 5th

Darren Herman — Mon, 20 Nov 2006 04:02:09 -0000

Looking forward to this Rafat! The last event in NYC was fantastic and was glad to be a part of it.

Re: ContentNext 2.0: Life With The Guardian Media Group

Darren Herman — Fri, 11 Jul 2008 13:16:27 -0000

Congrats!

Re: Introducing Albert Wenger

Darren Herman — Fri, 29 Jun 2007 15:16:28 -0000

Congratulations! A virtual welcome to Albert...

Re: New Fund - Same Focus

Darren Herman — Mon, 10 Mar 2008 10:42:52 -0000

Congratulations guys- well deserved. Looking forward to watching the portfolio grow over time.