DISQUS

Very creative and smart. Love it.

I would vote for multiple people, but if only one, go Nate!

Nicely done Charlie!

I'm not a feather fan :) They belong on animals.

amen.

Alan, looking forward to the panel and meeting you.

Joe is correct in terms of putting a bit of code on the giving page.

Fred, I'm not sure why you think that analytics doesn't exist for measuring blogs/microblogs/etc. There are tons of analytics packages out there that could measure this - from the "Ferrari" Omniture to the "free" Google Analytics and everything in between. You can simply track this...

If you wanted to go crazy and create a custom dashboard for this, the guys over at VisualIQ(.com) would be able to do that and port any and all of the data and show it visually. If you didn't want something "custom", then you can get Tableau Software and look at it visually. Lots exist.

Note as well, you're looking at click based conversion. There is a whole other way to measure conversions in view-based, where the user doesn't click but within a specified window of time, they head to the site/page they saw marketed. Don't forget to count these...

Lastly, if you wanted to be extremely fancy, talk to the folks over at the Atlas Institute at MSFT, and setup Engagement Mapping as I'm sure you've got many marketing touch points.

Contact me offline for more. Back to Sunday football.

This is a great photograph

Payola anyone?

I totally agree with everyone. Showcase what the common person can wear.

I love how watching the co-reg/leadgen space of the 90s (and even today) is playing out in the social networking space for apps... history always repeats itself.

I hear we're re-locating our offices there

You guys are so cute.

I've been harping this point a long time - YES.

Andrew, long time, no speak. Your posts are fantastic.

I don't think that old media is going to die, but the model has to be fluid/dynamic and will change with time. Traditional distribution (a.k.a old disney) can dominate because of the value chain. I'm interested to see how the value chain evolves as digital permeates all media channels including tv, radio, ooh, print, etc. Just look at video games. There are gate holders, unlike most of the Internet.

The mobile life is slowly but surely making it's way into the fabric of American Culture. Look back at this post in 10 years and laugh. I'm a bear now re: mobile advertising, but it will certainly evolve. I'm not sure what the difference between a mobile device and a computer will be.

Excellent writeup. You left it wide open for a sequel...

Great post Andrew. Lets discuss at lunch.

Also, isn't your CPM the eCPM (effective CPM)?

CPM = Impressions * Clickthrough Rate * Price Per Click * 1000

Game developers who are using a layered strategy to enhance the games experience are going to become the winners. Looks like the folks at Diner Dash are taking steps in the right direction.

Looking forward to seeing you this week, Andrew.

Douglas, congratulations on losing 10 pounds! The first 10 are the hardest, but keep it up :)

Best of luck! congrats on the new start :)

Andrew, this is a fantastic recap. The 5-15% of users who purchase virtual goods have created a fairly large market, and I believe that the percentage will increase over time, if there is value to acquire.

Wish I was at the event!

I've heard nothing but amazing things - is a report on the way?

A fairly timely blog posting... :)

So why'd you sign up?

What people do not take into account is frequency capping. If a site does 100MM pageviews, that's great, but many advertisers will want to frequency cap after 7 or 13 impressions per unique.

So, I'd argue that you need to take unique users and multiply that against a frequency cap to get your monetizable impressions.