Um, in what way is this news? Any startup worth its salt has been using Google Apps for at least two years. It's great, and obviously the only real solution. The real question is who's going to one up Google Apps?
Craig (lapp) Joe, you would be utterly shocked how many startups have no idea about Google Apps. This is what prompted me to write the article. People who use the web everyday usually are aware of these type of services, but we are probably 1% of the actual people out there.